Charitable Giving

Bravissimo recognises that as a national brand, local employer and socially responsible company, it can make a significant difference to a range of good causes, both large and small.


Over the years we've supported a number of charities which are involved with women and their boobs – such as Breakthrough Breast Cancer and Coppafeel – and we've sent bras to Africa via the Thare Machi Education Charity. In contrast, we've also supported other charities such as , Changing Faces and The Anthony Nolan Trust.

Following employee feedback in 2011, Bravissimo introduced a National Charity to provide a focus for the whole company to fundraise for, and which was voted for by employees. In 2011/12 we supported our first ever national charity, Tommy’s, and raised over £32,000, smashing our target of £10,000. In 2012/13 we supported The Eve Appeal and again raised well over £30,000 to support Eve’s cause. For 2014, Bravissimo employees have chosen Mind as their national charity partner. Mind exists to make sure that anyone experiencing a mental health problem gets both the support and respect they deserve. Funds raised through our partnership will support Mind’s invaluable work, providing information and support, so that no one has to face a mental health problem alone.

Bravissimo stores, customer fulfilment centre and head office will be fundraising in many different ways over the next 12 months with cake stalls, bike rides, sponsored walks and climbs and themed parties. We’ll also support Mind through our in-store bra recycling scheme. You can recycle your old bras in whatever condition they’re in by popping them in the recycling bins in-store. For every kg we receive we’ll donate £1 to Mind. The bras that are donated are all then recycled for good use. Those which are in a useable condition go directly to developing countries across the world. Those bras which cannot be used in their entirety are broken down into parts which are again recycled into new items. We will accept any bras in any condition - simply pop them into the recycling bins in store.


As a significant local employer we also support a range of local charities in Leamington Spa and the surrounding areas. Our employee charity committee encourages employees to nominate local causes and looks out for local charity events we could support, whether financially or otherwise. Here are some examples:

We also give each of our stores a charity budget to support charities or good causes in their local areas.