As part of our quest to encourage women across the UK to think about their boobs and how well their bra really fits them, Bravissimo has launched a new advertising campaign featuring real life Bravissimo customers.

So many people still consider a DD or E cup to be of glamour girl proportions, believing that a size like that could never be for them, and yet Bravissimo estimates that a 34E is the average UK bra size. We want to challenge any misconceptions that still linger about bigger boobs and how bra sizes can look. To do this, we've enlisted eight Bravissimo girls, ranging from an E to a J cup, to take part in the campaign.

Not only have the girls agreed to model for our national advertising campaign, but they are also happy to reveal their true bra size - and the size they were wearing before being fitted by Bravissimo! We hope this will inspire women up and down the country to think about how the bra they are wearing now really fits them…because once you're in the right size, it really can transform how you look and feel about yourself!