Cookies on our site

Background

As part of its efforts to comply with the EU's ePrivacy directive, Bravissimo periodically undertakes an audit of all cookies in use on its site, including those that play a role in the functioning of the site, and those that are dropped by third parties for tracking, analytical and marketing purposes.

The latest audit was undertaken on 31st May 2013.

Bravissimo cookies

Bravissimo drops a number of cookies directly to the user's computer in order to facilitate the functioning of the website. These are all dropped as first party cookies:

Name Description
ASP.NET_SessionId Identifies a visitor for the duration of their session. Expires upon the completion of their session.
cc Identifies whether the customer has cookies enabled or not. Expires upon the completion of their session.
currentcurrency Stores the user's selected currency for 2 days when they use the currency selector popup.
shoppingcart
shoppingcartversion
Stores the contents of the user's shopping cart for 2 days.
user.email
user.email.expiry
EOI
Persistent cookies used by the previous version of the website. The current website does not use them, but still drops them with blank values to overwrite and expire any that still exist for previous customers visiting the current website for the first time.
disable-device-forwarding Tracks whether a mobile user is viewing the desktop version of the site. Expires upon the completion of their session.
quickshopItems Stores any items the user has added to their quickshop list for 1 day.
viewedItems
prevViewedItems
prevViewedItemsVersion
newViewedItems
Track recently viewed products across the site for 1 week.

Non-Bravissimo cookies

Google Analytics

All cookies dropped by Google Analytics are first party:

NameDescriptionDuration
__utma This cookie is typically written to the browser upon the first visit to the site from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits the site, a new __utma cookie is written with a different unique ID. This cookie is used to determine unique visitors to the site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. 2 years from set/update
__utmb This cookie is used to establish and continue a user session with the site. When a user views a page on the site, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on the site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on the site for longer than 30 minutes. 30 minutes from set/update
__utmc This cookie is no longer used by the ga.js tracking code to determine session status. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. Not set
__utmz This cookie stores the type of referral used by the visitor to reach the site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within the site. The cookie is updated with each page view of the site. 6 months from set/update.

Qubit

The following first party cookies are dropped on Bravissimo's behalf:

NameDescriptionDurationCategoryUsed by
_qubitTracker Assigns a unique id to a visitor 1 year Tracking QTracker/IA/EF
_qubitTracker_s Assigns a unique id to a visitor Session Tracking QTracker/IA/EF
_qst Counts visits, taking into account Google Analytics 1 year Tracking QTracker
_qst_s Counts visits without taking into account Google Analytics 1 year Tracking QTracker
_qsst If it exists, means the current visit has been counted Session Tracking QTracker
_qsst_s If it exists, means the current visit has been counted Session Tracking QTracker
_qPageNum_* Page number in current visit Session Tracking QTracker
qbef Exit feedback close/submit counts 1 year Consent EF
qtag_* OpenTag session tracking values 1 year OpenTag Firing OpenTag
qb_etc_status Stores status of some UI experiments 1 year Tracking Smartserve
qb_ss_status Stores what experiment a user is in 1 year Tracking Smartserve
qtag_* Stores extra data about an experiment (e.g. how many times it has been viewed) 1 year Tracking Smartserve

In addition to the first party cookies referred to above, a number of third party cookies are dropped by Optimizely from the log3.optimizely.com domain for the purpose of performing split testing. Further information about Optimizely's use of user data is available in their privacy policy at www.optimizely.com/privacy.

Details on how to opt out of all Optimizely tracking are available at www.optimizely.com/opt_out.

Affiliate Window

All Affiliate Window cookies ar used to support the delivery of targeted marketing or advertising communications:

NameDomainDescriptionDurationType
aw(merchantid) awin1.com Save data for tracking: affiliate_id|group_id|banner_id|click_time|click_ref|platform|product_id Variable HTTP
AWSESS bravissimo.com Link id of currently displayed banner Session HTTP
awpv9(merchantid) awin1.com Identifies the affiliate_id and click time Variable HTTP
aw3 awin1.com Identify referring affiliate: affiliate_id 90 days HTTP
AW awin1.com Track sale/lead: affiliate_id|click_time Flash
_aw_m_(clickid) bravissimo.com Track sale/lead: click_id Variable HTTP

Carat Media

Cookies are dropped on the following pages from segment-pixel.invitemedia.com to support the delivery of targeted marketing or advertising communication:

NameDescriptionDuration
Homepage This cookie registers when a user arrives at the Homepage at the start of the customer journey, and such includes that user into the re-targeting pool until they reach the confirmation page. 1 or 2 years
Order Confirmation This cookie allows our platform to count conversions. 1 or 2 years

Cookies are dropped on the following pages from view.atdmt.com to support the delivery of targeted marketing or advertising communication:

NameDescriptionDuration
Catalogue Request Form his cookie allows our platform to count conversions. 1 or 2 years
Email Signup Form This cookie allows our platform to count conversions. 1 or 2 years

Cookies are dropped on the following pages from fls.doubleclick.net to support the delivery of targeted marketing or advertising communication:

NameDuration
Homepage 1 year
Product Listings 1 year
Product Details 1 year
Catalogue Request Form 1 year
Catalogue Request Form Confirmation 1 year
My Bag 1 year
Checkout – Sign in / Register 1 year
Checkout – Customer Details 1 year
Checkout – Delivery Method 1 year
Checkout – Payment Details 1 year
Checkout – Order Review 1 year
Checkout – Payment 1 year
Order Confirmation 1 year
Email Signup 1 year
Email Signup Confirmation 1 year

Struq

All Struq cookies are third party and operate on the product details page to support the delivery of targeted marketing or advertising communications. Cookies persist for up to a year and are active for 14 days:

NameDomain
3602 http://tag.admeld.com/id?admeld_adprovider_id=295&external_user_id=@userid@&expiration=30&redirect=http%3A%2F%2F@appserverhostname@
%2Fcm%2F4%2F1%3Fadmeld_user_id%3D[admeld_user_id]%26uc%3D@userid@%26gd%3D%%gendate%%
3810 http://ib.adnxs.com/getuid?http://%%appserverhostname%%/cm/5/1?gd=%%gendate%%&uc=@userid@&adnxs_uid=$UID
3818 http://ib.adnxs.com/seg?add=203181
4112 http://www.burstnet.com/enlightn/9748//36AF/
3340 http://ad-emea.doubleclick.net/activity;dc_pixel_url=rmboom;rm=struqvetpos;ord=123456789?
3061 http://cm.g.doubleclick.net/pixel?google_nid=struq&google_cm&google_sc&google_hm=@userid@&uc=@userid@
3777 http://www.googleadservices.com/pagead/conversion/1023081191/?label=4MIlCNOgkwIQ5_Xr5wM&guid=ON&script=0
1642 http://www.googleadservices.com/pagead/conversion/1023081191/?label=o-LgCLPA2wEQ5_Xr5wM&guid=ON&script=0
4108 http://ad-emea.doubleclick.net/activity;dc_pixel_url=gtboom;gt=struqtagprem;ord=123456789?
4110 http://ad-emea.doubleclick.net/activity;dc_pixel_url=gtboom;gt=struqtag;ord=123456789?
3593 //r.openx.net/set?pid=dc3d8551-6227-330a-ee42-9c7aae93876c&rtb=@userid@
3859 http://image2.pubmatic.com/AdServer/Pug?vcode=bz0yJnR5cGU9MSZjb2RlPTI0ODQmdGw9MTI5NjAw&piggybackCookie=uid:@userid@
732 http://pixel.rubiconproject.com/tap.php?v=5072
2970 http://pixel.rubiconproject.com/tap.php?v=6866&nid=2188&put=@userid@&expires=21
4114 http://ib.adnxs.com/seg?add=303065&t=2
4116 http://ad.adserverplus.com/pixel?id=1781440&t=2

These cookies keep information on which pages are viewed, and in certain cases which products are bought. This data is anonymous and exclusively meant for statistical treatment. There is absolutely no way for Struq to personally identify the visitor. Advertisements do not combine information about the user from multiple sources. No personally identifiable user information (name, address, etc) is provided to Struq. Struq data is not shared with any site that displays its advertising. For more information see Struq's privacy policy at www.struq.com/privacy_policy or visit their consumer opt-out page at www.struq.com/consumer-opt-out.

New Relic

New Relic uses cookies to perform browser measurements in order to monitor performance of the website.

Full details on the cookies they drop are available on their website.