Throw away your tape measures

Stand by a mirror and start by looking at how your bra fits you and then consider whether you need to adjust your back size or cup size.

Our experience shows that using a tape measure is not the key to getting a great bra fit – they’re not necessary and our fully trained professional fitters don’t use them.

Find the right back size

The back size relates to how the bra fits around your body and it provides most of the support so it should be firm but comfortable.

Your band should be horizontal and not ride up your back at all. If it is loose, or it rides up at the back, try a smaller back size (but remember to increase your cup size).

Your bra will naturally stretch with wash and wear, so we recommend a new bra fits you when fastened on the loosest (outside) hook. If the back band is too loose you will see that the weight of your boobs will pull your bra down at the front causing the back to ride up. This means you’re not getting the uplift you deserve and you’ll find your boobs jiggling if you need to run for the bus!

If the back’s too loose, you may also try to give support to your boobs by over-tightening the shoulder straps causing them to dig into your shoulders, which can be uncomfortable and leave red marks.

Find the right cup size

The cup size relates to the volume of your boobs.

The wires at the front should lie flat against your breast bone between your boobs.

Your boobs should be completely enclosed in the cups and you should have a smooth line where the fabric at the top of the cup meets the top of your boobs.

If your boobs are bulging at the top of the cups, or the wires are not sitting flat between your boobs, try a larger cup size.

If you have spare or wrinkled fabric in the cups, try a smaller cup size.

If the wires are standing forward away from your chest they aren’t enclosing your boobs completely indicating your cup size is too small.

If your cup size is too small you might find your boobs bulging over the top, edge of the cups or spilling out of the side of the cups.

Let me see styles in my size
  • Whether you’ve taken advice from one of our fully trained professional fitters or you’ve ordered your usual bra size, it's important that you feel your purchase is comfortable and supportive.
  • If once you’ve worn your bra, you feel it's too uncomfortable, or you are unhappy with it for any reason then we recommend you stop wearing it and contact us so we can provide you further bra fit advice or suggest an alternative style.

You can call our customer service team on 01926 459 859 or visit us for an in store bra fit.