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Alana BraAlana BraAlana BraAlana BraAlana Bra
Bravissimo

Alana Bra by Bravissimo

AU01
£28.00
This is our best-selling style and the one most used by our fitters in store because of the fab fit, shape and support it offers.

Standard - UK First Class Post: £3.95

We normally aim to despatch your order within 3 working days, so you can expect delivery within 5 working days – if you live overseas this may take a little longer. Some items that show as in stock on our website have slightly longer delivery times – around 4-7 days. This is usually because they are not available at our warehouse, but have to be recalled from one of our shops before we can send them to you – we’ll do this as quickly as we can.

Next Day - UK Only: £6.95

These orders must be placed by 4:30pm, Monday-Friday, to guarantee next working day delivery. Exceptions apply – click here for more details.

Europe: £5.95

Rest of the world: £7.95

If you live outside the EU, please be aware that local customs or import duties may be charged when your parcel reaches your country. We have no control over these charges, so unfortunately cannot predict what they will be.

For full delivery details please see our delivery & returns page.

FREE UK returns

If you are not entirely happy with your purchase we are happy to refund or exchange items. Please return them to us unworn, with all labels intact, within 28 days. You can do this free of charge in the UK by using the freepost label included in your order, printing a freepost label from our website or in one of our shops. Bravissimo will insure your parcel if you obtain a free proof of postage certificate from the Post Office (UK customers only). If you are looking to exchange any items no further postage and packaging charges will be incurred.

For full details of our returns policy or to download a freepost label click here.

Returns from overseas

When returning goods from overseas please mark your package as clearly as possible as "RETURNED GOODS" and return to: Bravissimo Pepperberry, Unit 7-8 Spa Park, Juno Drive, Leamington Spa, Warwickshire, CV31 3AJ, United Kingdom

For full details of how to return goods from overseas please click here.

  • Underwired balconette
  • 2 hook fastening in DD-G cup, 3 hooks GG-L
  • Polyamide elastane polyester
  • Fully adjustable shoulder straps
  • Some sizes are currently awaiting stock but you can still order them now. Click on the size below for more information.
  • View product care guide

Choose a colour

Navy
Black
Nude
White
Mocha

Choose a size

  • In StockIn Stock
  • Low StockLow Stock
  • Awaiting StockAwaiting Stock
  • Sold OutSold Out

Sizes shown as "sold out" are no longer available online or in-store.

Please select a size from the grid below:

  DDEFFFGGGHHHJJJKKKL
2828DD - Order now, UK standard delivery 3-5 days28E - Order now, UK standard delivery 3-5 days28F - Order now, UK standard delivery 3-5 days28FF - Order now, UK standard delivery 3-5 days28G - Order now, UK standard delivery 3-5 days28GG - Order now, UK standard delivery 3-5 days28H - Order now, UK standard delivery 3-5 days28HH - Order now, UK standard delivery 3-5 days28J - Order now, UK standard delivery 3-5 days    
3030DD - Order now, UK standard delivery 3-5 days30E - Order now, UK standard delivery 3-5 days30F - Order now, UK standard delivery 3-5 days30FF - Order now, UK standard delivery 3-5 days30G - Order now, UK standard delivery 3-5 days30GG - Order now, UK standard delivery 3-5 days30H - Order now, UK standard delivery 3-5 days30HH - Order now, UK standard delivery 3-5 days30J - Order now, UK standard delivery 3-5 days30JJ - Order now, UK standard delivery 3-5 days30K - Order now, UK standard delivery 3-5 days30KK - Order now, UK standard delivery 3-5 days 
3232DD - Order now, UK standard delivery 3-5 days32E - Order now, UK standard delivery 3-5 days32F - Order now, UK standard delivery 3-5 days32FF - Order now, UK standard delivery 3-5 days32G - Order now, UK standard delivery 3-5 days32GG - Order now, UK standard delivery 3-5 days32H - Order now, UK standard delivery 3-5 days32HH - Order now, UK standard delivery 3-5 days32J - Order now, UK standard delivery 3-5 days32JJ - Order now, UK standard delivery 3-5 days32K - Order now, UK standard delivery 3-5 days32KK - Order now, UK standard delivery 3-5 days32L - Order now, UK standard delivery 3-5 days
3434DD - Order now, UK standard delivery 3-5 days34E - Order now, UK standard delivery 3-5 days34F - Order now, UK standard delivery 3-5 days34FF - Order now, UK standard delivery 3-5 days34G - Order now, UK standard delivery 3-5 days34GG - Order now, UK standard delivery 3-5 days34H - Order now, UK standard delivery 3-5 days34HH - Order now, UK standard delivery 3-5 days34J - Order now, UK standard delivery 3-5 days34JJ - Order now, UK standard delivery 3-5 days34K - Order now, UK standard delivery 3-5 days34KK - Order now, UK standard delivery 3-5 days34L - Order now, UK standard delivery 3-5 days
3636DD - Order now, UK standard delivery 3-5 days36E - Order now, UK standard delivery 3-5 days36F - Order now, UK standard delivery 3-5 days36FF - Order now, UK standard delivery 3-5 days36G - Order now, UK standard delivery 3-5 days36GG - Order now, UK standard delivery 3-5 days36H - Order now, UK standard delivery 3-5 days36HH - Order now, UK standard delivery 3-5 days36J - Order now, UK standard delivery 3-5 days36JJ - Order now, UK standard delivery 3-5 days36K - Order now, UK standard delivery 3-5 days36KK - Order now, UK standard delivery 3-5 days36L - Order now, UK standard delivery 3-5 days
3838DD - Order now for delivery late March38E - Order now for delivery late March38F - Order now, UK standard delivery 3-5 days38FF - Order now, UK standard delivery 3-5 days38G - Order now, UK standard delivery 3-5 days38GG - Order now, UK standard delivery 3-5 days38H - Order now, UK standard delivery 3-5 days38HH - Order now, UK standard delivery 3-5 days38J - Order now, UK standard delivery 3-5 days38JJ - Order now, UK standard delivery 3-5 days38K - Order now, UK standard delivery 3-5 days38KK - Order now, UK standard delivery 3-5 days38L - Order now for delivery late March
4040DD - Order now, UK standard delivery 3-5 days40E - Order now, UK standard delivery 3-5 days40F - Order now for delivery late March40FF - Order now, UK standard delivery 3-5 days40G - Order now, UK standard delivery 3-5 days40GG - Order now, UK standard delivery 3-5 days40H - Order now, UK standard delivery 3-5 days40HH - Order now, UK standard delivery 3-5 days40J - Order now, UK standard delivery 3-5 days40JJ - Order now, UK standard delivery 3-5 days40K - Order now, UK standard delivery 3-5 days40KK - Order now, UK standard delivery 3-5 days40L - Order now, UK standard delivery 3-5 days

Quantity:

This item needs to be recalled from one of our stores

Unsure what size to buy?

Reviews

Alana Bra by Bravissimo

3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 5 Average rating for 394 reviews.

Reviews for this colour

28 January 2015
Sara (LONDON, United Kingdom) see all reviews by 'Sara'
36J
Within Last 6 Months
In store
Alana Bra
Overall Review: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5/5 Like, like, like
I bought this one in store (girls were very helpful and nice) and so far I'm very happy with it. It fits me as it should - the cups are just right, no bulging, they shape my boobs nicely; wires lay nice and flat on my breast bone. It gives me good support for everyday activities. I love the style. Generally happy with it.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Value For Money: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
36J
Instore
Yes, I would recommend this product.
13 January 2015
Cerecere (DERBY, United Kingdom) see all reviews by 'Cerecere'
32J
Alana Bra
Overall Review: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1/5 **Wires!!**
Have had numerous problems with the underwires on these bras. Notingham store have been good and replaced the ones I have taken back but the latest one' s wire poked out yesterday. I'm giving up and going for a new style this time - which is a shame as the fit and look are good. I was told the wires poke out because I am a spinner i.e. I do the bra up at the front and turn it round to put it on - but come on Bravissimo I've been doing my bras up that way my whole life and I've never had any problems before!
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Style: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5
32J
Instore
Yes, I would recommend this product.
11 January 2015
Philippa (Sydney, Australia) see all reviews by 'Philippa'
34GG
1-2 Years
In store
Alana Bra
Overall Review: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4/5 Love these bras!
I bought my first Alana Bra in 2013 while on a trip to the UK, and fell in love with it. I initially got 2 x 34GG bras which then got tossed in a backpack while I travelled round Europe and Thailand for 7 weeks. I have had none of the wire problems that others have commented on - and I washed these bras in rough camping ground machines, threw them in the dryers, and then stuffed them back in my backpack - If they can survive that without the wire pushing through they can survive anything! I still have and wear those original bras and now will purchase a new one every 6 months or so as I love the bright colours that are released each season. I now have 5 Alana bras in total and will keep purchasing them in the future.
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Product Quality: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Value For Money: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Style: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5
34GG
Website
Yes, I would recommend this product.
6 December 2014
Jacqueline (SHREWSBURY, UK) see all reviews by 'Jacqueline'
38HH
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 Underwire always a problem!
I have had about 10 of these bras now over the years. They fit great and I always come and get help from in store and I know I have the correct size, I keep buying them as they are a well fitting everyday bra but I have the same problem with all if them. The underwire comes out it the middle every time! I sew them up to make them last longer but eventually I have to buy another. I wish this problem would get fixed as it seems by reading the reviews im not the only one!
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Value For Money: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
36HH
Instore
Yes, I would recommend this product.
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Reviews for other colours

3 March 2015
Julie (ABINGDON, United Kingdom) see all reviews by 'Julie'
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 Great fitting bra, but unreliably quality
Oh dear, this bra has such a brilliant fit and support BUT Bravissimo can't seem to sort out its obvious quality control problem. I've had three of these bras in total, here's how they went: Bra #1 : wire poking out within 6 weeks. Got nowhere when I complained in store, but central customer services said that there were issues with batches of these bras. Bra #2 - no problems whatsoever, hurray! batch problem was solved. Bra #3 - 6th week, out pops the wire, dammit! Is there any point in complaining? because... I admit it. I do wash these bras in a machine. BUT all my bras go through the same treatment, these are the only ones that don't seem to be able to cut it in durability. It pains me, because I do love this bra, but I think I'll probably stick to the non 'own brands' in future
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
34G
Instore
Yes, I would recommend this product.
26 February 2015
Claire (Southwest Scotland) see all reviews by 'Claire'
34G
6-12 Months
In store
Alana Bra
Overall Review: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4/5 Great Everyday Bra
I already had this bra in the black and like it so much that I purchased it in the nude - great for everyday wear. Really good fit and washes well.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Value For Money: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Style: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5
34G
Instore
Yes, I would recommend this product.
14 February 2015
Maria (Leeds, UK) see all reviews by 'Maria'
32H
Within Last 6 Months
In store
Alana Bra
Overall Review: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5/5 Great support but not long lasting!
Over the years I have purchased around 4 of these Alana bras in different colours. This bra is the best support in any bra I have had and I usually buy a larger cup size, which leaves just enough room for my boobs to stay well put! The only qualms I have are that the bra isn't exactly glamorous - it would be great to have a bra of the same support but in a more modern pattern. Secondly, all these bras have had issues with the wires within a month or so of wearing them where the wire usually pops out of the size or middle, which can be sewn but rather defeats the object!
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Value For Money: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Style: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5
32HH
Instore
Yes, I would recommend this product.
13 February 2015
Lindsay (Dundee) see all reviews by 'Lindsay'
32K
6-12 Months
Alana Bra
Overall Review: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4/5 Alana Bra
I find the Alana bra to be a great fit and nice style. I am a 32K and 19, so trying to find bras that fit well but look nice is difficult! Although the Alana bras are plainer than what I would like, they still look nice on and don't make me feel too frumpy! The Alana bra is pretty true to size and the only bra that fits me and keeps me in place all day. I rely on the Alana bra, as I order online roughly every 8 months to get a new batch of bras as I can't get to the store. 9/10 times the bra will fit perfectly! My only issue is that a couple of my Alana bras wires have popped out only two months after I bought them. This renders them useless and means I have to pay another £30 on a new bra! I am always very careful with my bras-handwashing and hanging them up to dry, but I guess these things can't be helped! I am lucky enough to be getting a breast reduction this summer, so I am looking forward to getting to try some of bravissimo's other styles! Overall- Great bra.
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Product Quality: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Value For Money: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Style: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5
32K
Instore
Yes, I would recommend this product.
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