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Alana BraAlana BraAlana BraAlana BraAlana Bra
Bravissimo

Alana Bra by Bravissimo

AU01
£28.00
This is our best-selling style and the one most used by our fitters in store because of the fab fit, shape and support it offers.

Standard - UK First Class Post: £3.95

We normally aim to despatch your order within 3 working days, so you can expect delivery within 5 working days – if you live overseas this may take a little longer. Some items that show as in stock on our website have slightly longer delivery times – around 4-7 days. This is usually because they are not available at our warehouse, but have to be recalled from one of our shops before we can send them to you – we’ll do this as quickly as we can.

Next Day - UK Only: £6.95

These orders must be placed by 4:30pm, Monday-Friday, to guarantee next working day delivery. Exceptions apply – click here for more details.

Europe: £5.95

Rest of the world: £7.95

If you live outside the EU, please be aware that local customs or import duties may be charged when your parcel reaches your country. We have no control over these charges, so unfortunately cannot predict what they will be.

For full delivery details please see our delivery & returns page.

FREE UK returns

If you are not entirely happy with your purchase we are happy to refund or exchange items. Please return them to us unworn, with all labels intact, within 28 days. You can do this free of charge in the UK by using the freepost label included in your order, printing a freepost label from our website or in one of our shops. Bravissimo will insure your parcel if you obtain a free proof of postage certificate from the Post Office (UK customers only). If you are looking to exchange any items no further postage and packaging charges will be incurred.

For full details of our returns policy or to download a freepost label click here.

Returns from overseas

When returning goods from overseas please mark your package as clearly as possible as "RETURNED GOODS" and return to: Bravissimo Pepperberry, Unit 7-8 Spa Park, Juno Drive, Leamington Spa, Warwickshire, CV31 3AJ, United Kingdom

For full details of how to return goods from overseas please click here.

  • Underwired balconette
  • 2 hook fastening in DD-G cup, 3 hooks GG-L
  • Polyamide elastane polyester
  • Fully adjustable shoulder straps
  • View product care guide

Choose a colour

Navy
Black
Nude
White
Mocha
Scarlet
Sale
Plum
Sale
Orangeade
Sale
Lime
Sale
Coral
Sale
Iris
Sale

Choose a size

  • In StockIn Stock
  • Low StockLow Stock
  • Awaiting StockAwaiting Stock
  • Sold OutSold Out

Sizes shown as "sold out" are no longer available online or in-store.

Please select a size from the grid below:

  DDEFFFGGGHHHJJJKKKL
2828DD - Order now, UK standard delivery 3-5 days28E - Order now, UK standard delivery 3-5 days28F - Order now, UK standard delivery 3-5 days28FF - Order now, UK standard delivery 3-5 days28G - Order now, UK standard delivery 3-5 days28GG - Order now, UK standard delivery 3-5 days28H - Order now, UK standard delivery 3-5 days28HH - Order now, UK standard delivery 3-5 days28J - Order now, UK standard delivery 3-5 days    
3030DD - Order now, UK standard delivery 3-5 days30E - Order now, UK standard delivery 3-5 days30F - Order now, UK standard delivery 3-5 days30FF - Order now, UK standard delivery 3-5 days30G - Order now, UK standard delivery 3-5 days30GG - Order now, UK standard delivery 3-5 days30H - Order now, UK standard delivery 3-5 days30HH - Order now, UK standard delivery 3-5 days30J - Order now, UK standard delivery 3-5 days30JJ - Order now, UK standard delivery 3-5 days30K - Order now, UK standard delivery 3-5 days30KK - Order now, UK standard delivery 3-5 days 
3232DD - Order now, UK standard delivery 3-5 days32E - Order now, UK standard delivery 3-5 days32F - Order now, UK standard delivery 3-5 days32FF - Order now, UK standard delivery 3-5 days32G - Order now, UK standard delivery 3-5 days32GG - Order now, UK standard delivery 3-5 days32H - Order now, UK standard delivery 3-5 days32HH - Order now, UK standard delivery 3-5 days32J - Order now, UK standard delivery 3-5 days32JJ - Order now, UK standard delivery 3-5 days32K - Order now, UK standard delivery 3-5 days32KK - Order now, UK standard delivery 3-5 days32L - Order now, UK standard delivery 3-5 days
3434DD - Order now, UK standard delivery 3-5 days34E - Order now, UK standard delivery 3-5 days34F - Order now, UK standard delivery 3-5 days34FF - Order now, UK standard delivery 3-5 days34G - Order now, UK standard delivery 3-5 days34GG - Order now, UK standard delivery 3-5 days34H - Order now, UK standard delivery 3-5 days34HH - Order now, UK standard delivery 3-5 days34J - Order now, UK standard delivery 3-5 days34JJ - Order now, UK standard delivery 3-5 days34K - Order now, UK standard delivery 3-5 days34KK - Order now, UK standard delivery 3-5 days34L - Order now, UK standard delivery 3-5 days
3636DD - Order now, UK standard delivery 3-5 days36E - Order now, UK standard delivery 3-5 days36F - Order now, UK standard delivery 3-5 days36FF - Order now, UK standard delivery 3-5 days36G - Order now, UK standard delivery 3-5 days36GG - Order now, UK standard delivery 3-5 days36H - Order now, UK standard delivery 3-5 days36HH - Order now, UK standard delivery 3-5 days36J - Order now, UK standard delivery 3-5 days36JJ - Order now, UK standard delivery 3-5 days36K - Order now, UK standard delivery 3-5 days36KK - Order now, UK standard delivery 3-5 days36L - Order now, UK standard delivery 3-5 days
3838DD - Order now, UK standard delivery 4-7 days38E - Order now, UK standard delivery 4-7 days38F - Order now, UK standard delivery 3-5 days38FF - Order now, UK standard delivery 3-5 days38G - Order now, UK standard delivery 3-5 days38GG - Order now, UK standard delivery 3-5 days38H - Order now, UK standard delivery 3-5 days38HH - Order now, UK standard delivery 3-5 days38J - Order now, UK standard delivery 3-5 days38JJ - Order now, UK standard delivery 3-5 days38K - Order now, UK standard delivery 3-5 days38KK - Order now, UK standard delivery 3-5 days38L - Order now, UK standard delivery 4-7 days
4040DD - Order now, UK standard delivery 4-7 days40E - Order now, UK standard delivery 3-5 days40F - Order now, UK standard delivery 4-7 days40FF - Order now, UK standard delivery 3-5 days40G - Order now, UK standard delivery 3-5 days40GG - Order now, UK standard delivery 3-5 days40H - Order now, UK standard delivery 3-5 days40HH - Order now, UK standard delivery 3-5 days40J - Order now, UK standard delivery 3-5 days40JJ - Order now, UK standard delivery 3-5 days40K - Order now, UK standard delivery 3-5 days40KK - Order now, UK standard delivery 3-5 days40L - Order now, UK standard delivery 4-7 days

Quantity:

This item needs to be recalled from one of our stores

Unsure what size to buy?

Reviews

Alana Bra by Bravissimo

3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 5 Average rating for 420 reviews.

Reviews for this colour

28 January 2015
Sara (LONDON, United Kingdom) see all reviews by 'Sara'
36J
Within Last 6 Months
In store
Alana Bra
Overall Review: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5/5 Like, like, like
I bought this one in store (girls were very helpful and nice) and so far I'm very happy with it. It fits me as it should - the cups are just right, no bulging, they shape my boobs nicely; wires lay nice and flat on my breast bone. It gives me good support for everyday activities. I love the style. Generally happy with it.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Value For Money: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
36J
Instore
Yes, I would recommend this product.
13 January 2015
Cerecere (DERBY, United Kingdom) see all reviews by 'Cerecere'
32J
Alana Bra
Overall Review: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1/5 **Wires!!**
Have had numerous problems with the underwires on these bras. Notingham store have been good and replaced the ones I have taken back but the latest one' s wire poked out yesterday. I'm giving up and going for a new style this time - which is a shame as the fit and look are good. I was told the wires poke out because I am a spinner i.e. I do the bra up at the front and turn it round to put it on - but come on Bravissimo I've been doing my bras up that way my whole life and I've never had any problems before!
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Style: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5
32J
Instore
Yes, I would recommend this product.
11 January 2015
Philippa (Sydney, Australia) see all reviews by 'Philippa'
34GG
1-2 Years
In store
Alana Bra
Overall Review: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4/5 Love these bras!
I bought my first Alana Bra in 2013 while on a trip to the UK, and fell in love with it. I initially got 2 x 34GG bras which then got tossed in a backpack while I travelled round Europe and Thailand for 7 weeks. I have had none of the wire problems that others have commented on - and I washed these bras in rough camping ground machines, threw them in the dryers, and then stuffed them back in my backpack - If they can survive that without the wire pushing through they can survive anything! I still have and wear those original bras and now will purchase a new one every 6 months or so as I love the bright colours that are released each season. I now have 5 Alana bras in total and will keep purchasing them in the future.
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Product Quality: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Value For Money: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Style: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5
34GG
Website
Yes, I would recommend this product.
6 December 2014
Jacqueline (SHREWSBURY, UK) see all reviews by 'Jacqueline'
38HH
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 Underwire always a problem!
I have had about 10 of these bras now over the years. They fit great and I always come and get help from in store and I know I have the correct size, I keep buying them as they are a well fitting everyday bra but I have the same problem with all if them. The underwire comes out it the middle every time! I sew them up to make them last longer but eventually I have to buy another. I wish this problem would get fixed as it seems by reading the reviews im not the only one!
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Value For Money: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
36HH
Instore
Yes, I would recommend this product.
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Reviews for other colours

27 January 2015
Liz (UK) see all reviews by 'Liz'
30GG
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 not as good as used to be
I love the fit of the Alana bra and have bought it in several colours. I bought one a couple of years back, and it is still going strong. However, my husband got me a couple of different colours last year and both of them became torn within just a few months. He replaced one of them for my Christmas, so I am hoping that this time it will last longer. I am treating all of them in the same way. What a shame that the quality has deteriorated so much !
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
30GG
Website
Yes, I would recommend this product.
26 January 2015
Redruby (At home) see all reviews by 'Redruby'
28HH
Alana Bra
Overall Review: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3/5 Meeehhh....
Ove the years I bought a few Bravissimo bras, Alana was one of them and I wasn´t really too keen on trying another Alana, but the orangeade colourway looked so stunning I had to have it. So, stunning colour, but the bra has not improved since my last Alana, which I must say is very dissapointing. The construction is flimsy, including the wires which don´t sit anywhere near my sternum and can easily be bent away from it. With most other brands, I have the opposite problem and have to use pliers to bend the wire tops away from my body to prevent them from digging in. The center gore has not enough lining so it keeps flipping inwards and really pinches and digs in, to the point my stomach aches. Seams on the straps are to prodruding and dig in, too narrow..... Not enough support and lift, cups sit kind of too low on the chest. Please improve quality as this is a pretty bra.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Product Quality: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Value For Money: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Style: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5
28HH
Website
Yes, I would recommend this product.
25 January 2015
Daryl-Anne (gordon, Australia) see all reviews by 'Daryl-Anne'
38GG
6-12 Months
In store
Alana Bra
Overall Review: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3/5 shame about the quality
This is one of my 2 staple bra's. The fit is great, the shape keeps my girls out of the way of my arms (often I find bras push them to the side), I have 2 boobs not a uniboob and I am comfortable and supported. The one down side is that these bra's wires frequently escape (not as bad as the satine but much worse than other brands). I would like to see bravissimo use a better fabric for the wire tube so I can get a decent life out of these bras and have to take out my sewing kit a lot less.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Value For Money: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
38GG
Instore
Yes, I would recommend this product.
21 January 2015
Lorraine (GLASGOW, United Kingdom) see all reviews by 'Lorraine'
Within Last 6 Months
In store
Alana Bra
Overall Review: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3/5 Wires
I have been buying this bra for years but it really is a hit or miss as to how long it takes the wires to go, some have been weeks while others months, because of this returning is no longer an option, I just have to hope for the best. I usual buy a few at a time, never twist to put on and always hand wash. I just wish there was some consistency with the quality.
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Product Quality: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Value For Money: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Style: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5
34KK
Instore
Yes, I would recommend this product.
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