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Alana BraAlana Bra
Bravissimo

Alana Bra by Bravissimo

AU01
£28.00
The ever popular Alana shape delivers again with its great fit and support. And the best news of all? It goes up to an L cup.

Standard - UK First Class Post: £3.95

We normally aim to despatch your order within 3 working days, so you can expect delivery within 5 working days – if you live overseas this may take a little longer. Some items that show as in stock on our website have slightly longer delivery times – around 4-7 days. This is usually because they are not available at our warehouse, but have to be recalled from one of our shops before we can send them to you – we’ll do this as quickly as we can.

Next Day - UK Only: £6.95

These orders must be placed by 4:30pm, Monday-Friday, to guarantee next working day delivery. Exceptions apply – click here for more details.

Europe: £5.95

Rest of the world: £7.95

If you live outside the EU, please be aware that local customs or import duties may be charged when your parcel reaches your country. We have no control over these charges, so unfortunately cannot predict what they will be.

For full delivery details please see our delivery & returns page.

FREE UK returns

If you are not entirely happy with your purchase we are happy to refund or exchange items. Please return them to us unworn, with all labels intact, within 28 days. You can do this free of charge in the UK by using the freepost label included in your order, printing a freepost label from our website or in one of our shops. Bravissimo will insure your parcel if you obtain a free proof of postage certificate from the Post Office (UK customers only). If you are looking to exchange any items no further postage and packaging charges will be incurred.

For full details of our returns policy or to download a freepost label click here.

Returns from overseas

When returning goods from overseas please mark your package as clearly as possible as "RETURNED GOODS" and return to: Bravissimo Pepperberry, Unit 7-8 Spa Park, Juno Drive, Leamington Spa, Warwickshire, CV31 3AJ, United Kingdom

For full details of how to return goods from overseas please click here.

  • Underwired balconette
  • 2 hook fastening in DD-G cup, 3 hooks GG-L
  • Polyamide elastane polyester
  • Fully adjustable shoulder straps
  • View product care guide

Choose a colour

Scarlet
Black
Nude
White
Mocha

Choose a size

  • In StockIn Stock
  • Low StockLow Stock
  • Awaiting StockAwaiting Stock
  • Sold OutSold Out

Sizes shown as "sold out" are no longer available online or in-store.

Please select a size from the grid below:

  DDEFFFGGGHHHJJJKKKL
28   28FF - Unavailable28G - Order now, UK standard delivery 4-7 days28GG - Order now, UK standard delivery 3-5 days28H - Order now, UK standard delivery 4-7 days28HH - Order now, UK standard delivery 4-7 days28J - Order now, UK standard delivery 3-5 days    
30 30E - Order now, UK standard delivery 4-7 days30F - Order now, UK standard delivery 4-7 days30FF - Order now, UK standard delivery 4-7 days30G - Unavailable30GG - Order now, UK standard delivery 3-5 days30H - Unavailable30HH - Unavailable30J - Order now, UK standard delivery 4-7 days30JJ - Order now, UK standard delivery 4-7 days30K - Order now, UK standard delivery 4-7 days30KK - Unavailable 
3232DD - Order now, UK standard delivery 3-5 days32E - Order now, UK standard delivery 4-7 days32F - Order now, UK standard delivery 4-7 days32FF - Order now, UK standard delivery 4-7 days32G - Order now, UK standard delivery 4-7 days32GG - Unavailable32H - Unavailable32HH - Order now, UK standard delivery 4-7 days32J - Order now, UK standard delivery 3-5 days32JJ - Order now, UK standard delivery 4-7 days32K - Order now, UK standard delivery 4-7 days32KK - Order now, UK standard delivery 4-7 days32L - Order now, UK standard delivery 3-5 days
3434DD - Order now, UK standard delivery 4-7 days34E - Order now, UK standard delivery 4-7 days34F - Order now, UK standard delivery 4-7 days34FF - Order now, UK standard delivery 4-7 days34G - Order now, UK standard delivery 4-7 days34GG - Unavailable34H - Order now, UK standard delivery 3-5 days34HH - Order now, UK standard delivery 4-7 days34J - Order now, UK standard delivery 4-7 days34JJ - Order now, UK standard delivery 3-5 days34K - Order now, UK standard delivery 4-7 days34KK - Order now, UK standard delivery 4-7 days34L - Unavailable
3636DD - Order now, UK standard delivery 3-5 days36E - Order now, UK standard delivery 4-7 days36F - Order now, UK standard delivery 4-7 days36FF - Order now, UK standard delivery 4-7 days36G - Order now, UK standard delivery 4-7 days36GG - Unavailable36H - Unavailable36HH - Unavailable36J - Order now, UK standard delivery 4-7 days36JJ - Order now, UK standard delivery 4-7 days36K - Order now, UK standard delivery 4-7 days36KK - Unavailable36L - Order now, UK standard delivery 4-7 days
3838DD - Unavailable38E - Unavailable38F - Order now, UK standard delivery 3-5 days38FF - Order now, UK standard delivery 3-5 days38G - Order now, UK standard delivery 3-5 days38GG - Order now, UK standard delivery 3-5 days38H - Unavailable38HH - Unavailable38J - Order now, UK standard delivery 4-7 days38JJ - Order now, UK standard delivery 3-5 days38K - Order now, UK standard delivery 4-7 days38KK - Order now, UK standard delivery 4-7 days38L - Unavailable
4040DD - Order now, UK standard delivery 3-5 days40E - Unavailable40F - Unavailable40FF - Order now, UK standard delivery 4-7 days40G - Unavailable40GG - Unavailable40H - Unavailable40HH - Order now, UK standard delivery 4-7 days40J - Unavailable40JJ - Unavailable40K - Unavailable40KK - Unavailable40L - Unavailable

Quantity:

This item needs to be recalled from one of our stores

Unsure what size to buy?

Reviews

Alana Bra by Bravissimo

3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 5 Average rating for 403 reviews.

Reviews for this colour

16 December 2014
Kerry McCreadie (Kilmarnock, UK) see all reviews by 'Kerry McCreadie '
32H
Within Last 6 Months
In store
Alana Bra
Overall Review: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5/5 Love Love Love
I was introduced to the Alana bra during pregnancy as the curved band fitted well with my bump. Not only is this bra comfortable it offers great support and washes up brilliantly. Post pregnancy I'm now an Alana convert and have been fitted another twice each time trying different styles but always returning to my old faithful!!! I love the different colours depending on the season, I have had this bra in black,nude,white,blue and scarlet. An all round great value bra.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Value For Money: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
32H
Instore
Yes, I would recommend this product.
26 November 2014
Jacqueline (Edinburgh, United Kingdom) see all reviews by 'Jacqueline'
34H
6-12 Months
In store
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 alana bra
I have bought this bra in several different colours. I have had the same problem with almost every bra, as its approaching the 6 month, or worse still just beyond it,the wire pops out. Its the best fit of bra for me and when I took the last one back I was refitted. The bra size was correct, the sales advisor assured me the problem with the wires had been addressed. Its just happened again, and again not long out of the 6 month period. Its frustrating and making me reluctant to try again.
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Style: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5
34H
Instore
Yes, I would recommend this product.
24 November 2014
liz (LEEDS, UK) see all reviews by 'liz'
Within Last 6 Months
In store
Alana Bra
Overall Review: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1/5 Expensive mistake
I was fitted for this in store and bought in 3 different colours. After just a few weeks they have been relegated to the back of the drawer as expensive mistakes. It is one of the most uncomfortable bras I have ever worn, the band digs in and leaves huge welts in my skin. Can't comment on the wires coming through as others have done as to be honest i'm only wearing if everything else is in the wash. I find my most comfortable bra to be Freya Lauren in 34J which unfortunately isn't made any more. Very disapponted
True To Size: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Fit & Support: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Style: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5
36J
Instore
Yes, I would recommend this product.
28 October 2014
Lynn (MOTHERWELL, United Kingdom) see all reviews by 'Lynn'
34JJ
Within Last 6 Months
In store
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 Wires ruin this product
I have bought several of these bras over the past few years and the last time I swore never to touch them again due to the issue with the wires. However, going for another fitting, the assistant (having assessed these again as the best fit for me) assured me that the problem had been fixed and it was a new design. Not so apparently. Within a few weeks, the wires popped through on one of the new ones and another month down the line, the other one has gone too. It's such a shame as I love the fit and style of this bra as clearly most of the other reviewers do too, so why Bravissimo can't sort out the quality issue is a mystery. At almost £30 per bra, I need them to last a bit longer than this!
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Value For Money: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Style: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5
36JJ
Instore
Yes, I would recommend this product.
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Reviews for other colours

6 December 2014
Jacqueline (SHREWSBURY, UK) see all reviews by 'Jacqueline'
38HH
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 Underwire always a problem!
I have had about 10 of these bras now over the years. They fit great and I always come and get help from in store and I know I have the correct size, I keep buying them as they are a well fitting everyday bra but I have the same problem with all if them. The underwire comes out it the middle every time! I sew them up to make them last longer but eventually I have to buy another. I wish this problem would get fixed as it seems by reading the reviews im not the only one!
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Value For Money: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
36HH
Instore
Yes, I would recommend this product.
3 December 2014
Jennifer (Pennsylvania, USA) see all reviews by 'Jennifer'
36JJ
Never
Alana Bra
Overall Review: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4/5 First time Try
Bought this bra based on the reviews of others and I couldn't be happier. Its comfortable yet supportive. Simple yet stylish. I would recommend. Only issue I've had is that my straps will slide off from time to time. Usually means strap needs readjusted.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Product Quality: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Value For Money: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
36JJ
Website
Yes, I would recommend this product.
27 November 2014
Rosemary (AIRDRIE, United Kingdom) see all reviews by 'Rosemary'
6-12 Months
In store
Alana Bra
Overall Review: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3/5 Disappointed
Just came on the buy a new bra as the wire keeps coming out of mine. I had it less than a year and i am disappointed. I like this style but after reading others having the same experience as me, I doubt I would buy it again.
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Product Quality: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Value For Money: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
36GG
Instore
Yes, I would recommend this product.
24 November 2014
Sarah (WOKING, United Kingdom) see all reviews by 'Sarah'
34G
Alana Bra
Overall Review: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3/5 Wiring problem
I have worn Alanas for years, they provide an excellent fit and support. However, as has been fed back by many other ladies, over the past couple of years the underwire pushes through and pops out very soon after purchase. I explained this problem to the lady in store and she recommended only washing the bra by hand in tepid water as, according to her, it was the heat of the washing machine that was cauing the problem. I have followed this advice perfectly with my new bras, yet the wires have poked out very quickly yet again! Please, please Bravissimo take responsibility for a problem that is affecting so many people and improve the quality of this bra. It's so disappointing because I love the bra and I don't want to have to go elsewhere to buy my underwear. I used to recommend this bra to all my friends, but I can't do so anymore, not until this obvious fault is rectified.
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Value For Money: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
34G
Instore
Yes, I would recommend this product.
Pages: