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Alana BraAlana BraAlana Bra
Bravissimo

Alana Bra by Bravissimo

AU01
£28.00
This is our best-selling style and the one most used by our fitters in store because of the fab fit, shape and support it offers.

Standard - UK First Class Post: £3.95

We normally aim to despatch your order within 3 working days, so you can expect delivery within 5 working days – if you live overseas this may take a little longer. Some items that show as in stock on our website have slightly longer delivery times – around 4-7 days. This is usually because they are not available at our warehouse, but have to be recalled from one of our shops before we can send them to you – we’ll do this as quickly as we can.

Next Day - UK Only: £6.95

These orders must be placed by 4:30pm, Monday-Friday, to guarantee next working day delivery. Exceptions apply – click here for more details.

Europe: £5.95

Rest of the world: £7.95

If you live outside the EU, please be aware that local customs or import duties may be charged when your parcel reaches your country. We have no control over these charges, so unfortunately cannot predict what they will be.

For full delivery details please see our delivery & returns page.

FREE UK returns

If you are not entirely happy with your purchase we are happy to refund or exchange items. Please return them to us unworn, with all labels intact, within 28 days. You can do this free of charge in the UK by using the freepost label included in your order, printing a freepost label from our website or in one of our shops. Bravissimo will insure your parcel if you obtain a free proof of postage certificate from the Post Office (UK customers only). If you are looking to exchange any items no further postage and packaging charges will be incurred.

For full details of our returns policy or to download a freepost label click here.

Returns from overseas

When returning goods from overseas please mark your package as clearly as possible as "RETURNED GOODS" and return to: Bravissimo Pepperberry, Unit 7-8 Spa Park, Juno Drive, Leamington Spa, Warwickshire, CV31 3AJ, United Kingdom

For full details of how to return goods from overseas please click here.

  • Underwired balconette
  • 2 hook fastening in DD-G cup, 3 hooks GG-L
  • Polyamide elastane polyester
  • Fully adjustable shoulder straps
  • View product care guide

Choose a colour

Candy Pink
Navy
Black
White
Nude
Mocha
Iris
Sale
Scarlet
Sale
Orangeade
Sale
Plum
Sale

Choose a size

  • In StockIn Stock
  • Low StockLow Stock
  • Awaiting StockAwaiting Stock
  • Sold OutSold Out

Sizes shown as "sold out" are no longer available online or in-store.

Please select a size from the grid below:

  DDEFFFGGGHHHJJJKKKL
28   28FF - Order now, UK standard delivery 3-5 days28G - Order now, UK standard delivery 3-5 days28GG - Order now, UK standard delivery 3-5 days28H - Order now, UK standard delivery 3-5 days28HH - Order now, UK standard delivery 3-5 days28J - Unavailable    
30 30E - Order now, UK standard delivery 3-5 days30F - Order now, UK standard delivery 3-5 days30FF - Order now, UK standard delivery 3-5 days30G - Order now, UK standard delivery 3-5 days30GG - Order now, UK standard delivery 3-5 days30H - Order now, UK standard delivery 3-5 days30HH - Unavailable30J - Order now, UK standard delivery 3-5 days30JJ - Order now, UK standard delivery 3-5 days30K - Order now, UK standard delivery 3-5 days30KK - Order now, UK standard delivery 3-5 days 
3232DD - Order now, UK standard delivery 3-5 days32E - Order now, UK standard delivery 3-5 days32F - Order now, UK standard delivery 3-5 days32FF - Order now, UK standard delivery 3-5 days32G - Order now, UK standard delivery 3-5 days32GG - Order now, UK standard delivery 3-5 days32H - Unavailable32HH - Unavailable32J - Order now, UK standard delivery 3-5 days32JJ - Order now, UK standard delivery 3-5 days32K - Order now, UK standard delivery 3-5 days32KK - Order now, UK standard delivery 3-5 days32L - Order now, UK standard delivery 3-5 days
3434DD - Order now, UK standard delivery 3-5 days34E - Order now, UK standard delivery 3-5 days34F - Order now, UK standard delivery 3-5 days34FF - Order now, UK standard delivery 3-5 days34G - Order now, UK standard delivery 3-5 days34GG - Unavailable34H - Order now, UK standard delivery 3-5 days34HH - Order now, UK standard delivery 4-7 days34J - Order now, UK standard delivery 3-5 days34JJ - Order now, UK standard delivery 3-5 days34K - Order now, UK standard delivery 3-5 days34KK - Order now, UK standard delivery 3-5 days34L - Unavailable
3636DD - Order now, UK standard delivery 3-5 days36E - Order now, UK standard delivery 3-5 days36F - Order now, UK standard delivery 3-5 days36FF - Order now, UK standard delivery 3-5 days36G - Order now, UK standard delivery 3-5 days36GG - Unavailable36H - Order now, UK standard delivery 3-5 days36HH - Order now, UK standard delivery 3-5 days36J - Order now, UK standard delivery 3-5 days36JJ - Order now, UK standard delivery 3-5 days36K - Order now, UK standard delivery 4-7 days36KK - Unavailable36L - Unavailable
3838DD - Order now, UK standard delivery 3-5 days38E - Order now, UK standard delivery 3-5 days38F - Order now, UK standard delivery 3-5 days38FF - Order now, UK standard delivery 3-5 days38G - Order now, UK standard delivery 3-5 days38GG - Unavailable38H - Unavailable38HH - Unavailable38J - Unavailable38JJ - Order now, UK standard delivery 3-5 days38K - Order now, UK standard delivery 3-5 days38KK - Unavailable38L - Unavailable
4040DD - Unavailable40E - Order now, UK standard delivery 3-5 days40F - Unavailable40FF - Order now, UK standard delivery 3-5 days40G - Unavailable40GG - Unavailable40H - Unavailable40HH - Unavailable40J - Order now, UK standard delivery 3-5 days40JJ - Order now, UK standard delivery 3-5 days40K - Unavailable40KK - Order now, UK standard delivery 4-7 days40L - Unavailable

Quantity:

This item needs to be recalled from one of our stores

Unsure what size to buy?

Reviews

Alana Bra by Bravissimo

3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 5 Average rating for 429 reviews.

Reviews for this colour

20 August 2015
Cate (DONCASTER, United Kingdom) see all reviews by 'Cate'
30JJ
6-12 Months
In store
Alana Bra
Overall Review: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5/5 Alana brilliance!
I love this bra! The sizing is always good and the shape is great. It is a great everyday bra that is comfortable and easy to wear. I was fitted with this bra in the lovely Leeds store a few years ago and have worn it ever since. I had few problems with wires poking out but once I talked to the fab staff at customer care I have never looked back! ( hand wash your bras ladies and dry them away from direct heat, no wire problems I promise!) Looking forward to new Autumn colours while still enjoying my bright pink Alana bra, Bravissimo you rock!
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Value For Money: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
30JJ
Instore
Yes, I would recommend this product.
21 July 2015
Janine (Aylesbury, United Kingdom) see all reviews by 'Janine '
32H
6-12 Months
In store
Alana Bra
Overall Review: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4/5 Great fit
Unfortunately this is the only bra that fits completely correctly for me. Its the one used in store but that said when you buy the complete set it looks good. I have several colour sets the bra fits very well and as the strapline says.. it has a fab shape and support. Buying bravissimo was the best thing ever did I went down 2 bra sizes !.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Value For Money: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
32H
Instore
Yes, I would recommend this product.
9 July 2015
Victoria (LONDON, United Kingdom) see all reviews by 'Victoria'
32K
Within Last 6 Months
In store
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 Quality issues :-(
I have brought this bra in many different colours over the years but there is a clear issue with the general quality of stitching and material. After hand washing and wearing a few times the stitching has come out and the colour has changed where the wire sits. As previous reviews state it needs much more padding around the wire and I've experienced the wire popping out too on another colour. I have exchanged for another style by bravissimo as I was happy with the new Melrose bra which is much better quality (the shape is a little pointy though lol) In other words this Alana bra gives good shape and support but often looks like you've had it for years after only 2-4 weeks use. Which is definitely not value for money! Which is disappointing as I love the colours, fit and shape :-(
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
32K
Instore
Yes, I would recommend this product.
17 June 2015
Hannah (ABERDEEN, United Kingdom) see all reviews by 'Hannah'
30GG
Within Last 6 Months
In store
Alana Bra
Overall Review: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5/5 Everyday sorted
I recently bought the Alana bra and it has become a firm favourite. It is comfortable enough to wear everyday even at my busy job. It gives great shape and support and I love the pretty pink colour.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Value For Money: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
30GG
Instore
Yes, I would recommend this product.
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Reviews for other colours

23 August 2015
Toffee7 (WARRINGTON, United Kingdom) see all reviews by 'Toffee7'
1-2 Years
In store
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 Wire problems
I have bought several of these in the past no problems. With the last two the wires came through after a couple of months. Disappointing. I won't buy more until this issue appears to be resolved. Shame as I loved this product.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Value For Money: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
Instore
Yes, I would recommend this product.
9 August 2015
Sharon (HASSOCKS, United Kingdom) see all reviews by 'Sharon'
34FF
6-12 Months
In store
Alana Bra
Overall Review: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4/5 Alana Bra - great but please sort the stitching!
This is one of the best bras I have ever bought - it fits me perfectly and is pretty. I have bought four so must like them. HOWEVER - like other customers - I have to now sadly report that the wire has also come through one of them and caused me immense discomfort - to the extent I had to take it off and keep pushing back through for a whole day when out with family. Please Bravissimo can you sort this product flaw out!
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Value For Money: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
34FF
Instore
Yes, I would recommend this product.
6 August 2015
Emilie (Switzerland) see all reviews by 'Emilie'
32J
6-12 Months
In store
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 Nice style, but quality issues...
I've had this bra in navy and in black. I'm going to start with the positive, because this bra has a nice potential and the colour range is nice. The fit was great and it gave a nice rounded shape to my boobs and was true to size. The support was good enough. In short, a great everyday wear. Now, the things I didn't like about it: Firstly, I didn't like the material, which didn't feel very soft to the skin. The wires were also digging a bit under my armpits when I wore it all day long (I had red marks at the end of the day, but it wasn't really painful). For me, these two points were okay since the bra is not so expensive. What really disappointed me though was how quickly the wires popped out on both bras; after only one month for the black one and after 3 months for the navy one)... Sure I wore them very often but I do expect to wear my bras for a longer time! Especially since I always take good care of my bras, hand washing them and all. So the other reviews were right, sadly.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Style: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5
32J
Website
Yes, I would recommend this product.
3 August 2015
B (LONDON, United Kingdom) see all reviews by 'B'
32GG
1-2 Years
In store
Alana Bra
Overall Review: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4/5 A nice fit (part 2)
Although I get fitted properly in store at least once a year and every time I buy a new bra (which is often), I still get enormous red weals under my armpits and across my chest where the wire presses in, whether the bra is new or old. I now have permanent scars and bruises where the wire ends under my arms. I'm presuming this is because there is not enough padding on the wire to stop it digging in. I know I'm being fitted right - it always comes up as a 32GG - but I would love, one day, to find a bra that doesn't make me feel utterly relieved to take it off the second I get home. I would love a bra that doesn't make me sigh with relief when I can finally unhook it. If I could get away with not wearing one, I would but sadly that's not an option unless I want them by my waist. I love all the bras I have bought from Bravissimo for the support and perkiness they give me, nor would I consider shopping anywhere else for bras - I just wish the comfort was not still an issue.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Value For Money: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
32GG
Instore
Yes, I would recommend this product.
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