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Alana BraAlana BraAlana Bra
Bravissimo

Alana Bra by Bravissimo

AU01
£28.00
This is our best-selling style and the one most used by our fitters in store because of the fab fit, shape and support it offers.

Standard - UK First Class Post: £3.95

We normally aim to despatch your order within 3 working days, so you can expect delivery within 5 working days – if you live overseas this may take a little longer. Some items that show as in stock on our website have slightly longer delivery times – around 4-7 days. This is usually because they are not available at our warehouse, but have to be recalled from one of our shops before we can send them to you – we’ll do this as quickly as we can.

Next Day - UK Only: £6.95

These orders must be placed by 4:30pm, Monday-Friday, to guarantee next working day delivery. Exceptions apply – click here for more details.

Europe: £5.95

Rest of the world: £7.95

If you live outside the EU, please be aware that local customs or import duties may be charged when your parcel reaches your country. We have no control over these charges, so unfortunately cannot predict what they will be.

For full delivery details please see our delivery & returns page.

FREE UK returns

If you are not entirely happy with your purchase we are happy to refund or exchange items. Please return them to us unworn, with all labels intact, within 28 days. You can do this free of charge in the UK by using the freepost label included in your order, printing a freepost label from our website or in one of our shops. Bravissimo will insure your parcel if you obtain a free proof of postage certificate from the Post Office (UK customers only). If you are looking to exchange any items no further postage and packaging charges will be incurred.

For full details of our returns policy or to download a freepost label click here.

Returns from overseas

When returning goods from overseas please mark your package as clearly as possible as "RETURNED GOODS" and return to: Bravissimo Pepperberry, Unit 7-8 Spa Park, Juno Drive, Leamington Spa, Warwickshire, CV31 3AJ, United Kingdom

For full details of how to return goods from overseas please click here.

  • Underwired balconette
  • 2 hook fastening in DD-G cup, 3 hooks GG-L
  • Polyamide elastane polyester
  • Fully adjustable shoulder straps
  • View product care guide

Choose a colour

Candy Pink
Navy
Black
White
Nude
Mocha

Choose a size

  • In StockIn Stock
  • Low StockLow Stock
  • Awaiting StockAwaiting Stock
  • Sold OutSold Out

Sizes shown as "sold out" are no longer available online or in-store.

Please select a size from the grid below:

  DDEFFFGGGHHHJJJKKKL
28   28FF - Order now, UK standard delivery 4-7 days28G - Order now, UK standard delivery 4-7 days28GG - Order now, UK standard delivery 4-7 days28H - Order now, UK standard delivery 3-5 days28HH - Order now, UK standard delivery 4-7 days28J - Order now, UK standard delivery 4-7 days    
30 30E - Order now, UK standard delivery 3-5 days30F - Order now, UK standard delivery 3-5 days30FF - Order now, UK standard delivery 3-5 days30G - Order now, UK standard delivery 4-7 days30GG - Order now, UK standard delivery 3-5 days30H - Order now, UK standard delivery 3-5 days30HH - Order now, UK standard delivery 3-5 days30J - Order now, UK standard delivery 3-5 days30JJ - Order now, UK standard delivery 3-5 days30K - Order now, UK standard delivery 4-7 days30KK - Order now, UK standard delivery 3-5 days 
3232DD - Order now, UK standard delivery 3-5 days32E - Order now, UK standard delivery 3-5 days32F - Order now, UK standard delivery 3-5 days32FF - Order now, UK standard delivery 3-5 days32G - Order now, UK standard delivery 3-5 days32GG - Order now, UK standard delivery 3-5 days32H - Order now, UK standard delivery 4-7 days32HH - Order now, UK standard delivery 3-5 days32J - Order now, UK standard delivery 3-5 days32JJ - Order now, UK standard delivery 3-5 days32K - Order now, UK standard delivery 3-5 days32KK - Order now, UK standard delivery 4-7 days32L - Order now, UK standard delivery 3-5 days
3434DD - Order now, UK standard delivery 3-5 days34E - Order now, UK standard delivery 4-7 days34F - Order now, UK standard delivery 3-5 days34FF - Order now, UK standard delivery 3-5 days34G - Order now, UK standard delivery 3-5 days34GG - Order now, UK standard delivery 3-5 days34H - Order now, UK standard delivery 3-5 days34HH - Order now, UK standard delivery 3-5 days34J - Order now, UK standard delivery 3-5 days34JJ - Order now, UK standard delivery 3-5 days34K - Order now, UK standard delivery 3-5 days34KK - Order now, UK standard delivery 4-7 days34L - Order now, UK standard delivery 4-7 days
3636DD - Order now, UK standard delivery 3-5 days36E - Order now, UK standard delivery 4-7 days36F - Order now, UK standard delivery 3-5 days36FF - Order now, UK standard delivery 3-5 days36G - Order now, UK standard delivery 3-5 days36GG - Order now, UK standard delivery 4-7 days36H - Order now, UK standard delivery 3-5 days36HH - Order now, UK standard delivery 3-5 days36J - Order now, UK standard delivery 3-5 days36JJ - Order now, UK standard delivery 4-7 days36K - Order now, UK standard delivery 4-7 days36KK - Order now, UK standard delivery 3-5 days36L - Order now, UK standard delivery 4-7 days
3838DD - Order now, UK standard delivery 4-7 days38E - Order now, UK standard delivery 4-7 days38F - Order now, UK standard delivery 4-7 days38FF - Order now, UK standard delivery 4-7 days38G - Order now, UK standard delivery 4-7 days38GG - Order now, UK standard delivery 4-7 days38H - Order now, UK standard delivery 4-7 days38HH - Order now, UK standard delivery 3-5 days38J - Order now, UK standard delivery 4-7 days38JJ - Order now, UK standard delivery 3-5 days38K - Order now, UK standard delivery 3-5 days38KK - Order now, UK standard delivery 4-7 days38L - Order now, UK standard delivery 4-7 days
4040DD - Order now, UK standard delivery 4-7 days40E - Order now, UK standard delivery 4-7 days40F - Unavailable40FF - Order now, UK standard delivery 4-7 days40G - Unavailable40GG - Unavailable40H - Order now, UK standard delivery 4-7 days40HH - Order now, UK standard delivery 4-7 days40J - Order now, UK standard delivery 4-7 days40JJ - Order now, UK standard delivery 4-7 days40K - Unavailable40KK - Order now, UK standard delivery 4-7 days40L - Unavailable

Quantity:

This item needs to be recalled from one of our stores

Unsure what size to buy?

Reviews

Alana Bra by Bravissimo

3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 5 Average rating for 409 reviews.

Reviews for this colour

17 June 2015
Hannah (ABERDEEN, United Kingdom) see all reviews by 'Hannah'
30GG
Within Last 6 Months
In store
Alana Bra
Overall Review: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5/5 Everyday sorted
I recently bought the Alana bra and it has become a firm favourite. It is comfortable enough to wear everyday even at my busy job. It gives great shape and support and I love the pretty pink colour.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Value For Money: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
30GG
Instore
Yes, I would recommend this product.
9 June 2015
Colette (TUNBRIDGE WELLS, UK) see all reviews by 'Colette '
28GG
1-2 Years
In store
Alana Bra
Overall Review: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5/5 I won't wear anything else
Ever since I first tried this bra I will not wear any other. I have it in almost every colour they have brought out. I feel fully supported and it gives me a great shape. I have never reviewed a bra before but after seeing the negative feedback I had to write. I have never had a problem with the underwire and I always put my bras in the washing machine on 40 (against care advice given) and they are still in great condition. It sounds silly I know but I actually dread Bravissimo discontinuing the Alana as I never want to be without this fantastic bra!
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Value For Money: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
28GG
Instore
Yes, I would recommend this product.
7 June 2015
Karen (Gerrards Cross, United Kingdom) see all reviews by 'Karen'
36H
1-2 Years
In store
Alana Bra
Overall Review: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1/5 Not good value for money
I really liked the fit and style of the Alana bra, however after purchasing the first one the under wire popped out on one side. I put it down to a one off and repurchased the item only for it to happen after 2 weeks of wearing it. Such a shame but clearly this bra has quality issues.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Style: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5
36H
Website
Yes, I would recommend this product.
22 May 2015
Rachel (northampton, UK) see all reviews by 'Rachel'
36K
Within Last 6 Months
In store
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 Most uncomfortable bra ever!!
Due to medication & weight increase it was time for remeasuring & new bras. I went 3 weeks ago, into Milton Keynes store for measuring. Assistant was (Beau) was brilliant & these bras seemed a good fit in shop. However, do not be fooled...I bought black & nude plus a couple of other styles. This bra is the most uncomfortable bra I've ever had & I can't wait to take it off after a few hours wear. The underwires stick in under your bust & im left with pain & red marks. Waste of money in my opinion & painful too. The material for wires needs to be better quality or padded out a bit more as the wires are hard & no flex in them. Dont buy this bra!
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Style: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5
36K
Instore
Yes, I would recommend this product.
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Reviews for other colours

6 July 2015
Morgan ( Cyprus) see all reviews by 'Morgan'
30G
2+ Years
In store
Alana Bra
Overall Review: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5/5 best bra ever!
Been a customer of Bravissimo since they started but also of other stores - I have lots of bra's but my Alana bra's are the ones that are always out of the top drawer because they are so comfortable. It's the perfect bra under strappy tops - some bra's show too much of themselves or push your boobs round the side of your body - giving you an odd look - or the wires come up too far under your arms. Alana is discrete yet impressive! Although I machine wash the wires have stayed in my three thoughout repeated washes and wears. I have had one for 4 years! (time to replace that one!) I have now decided there is no point in me wasting time trying any other bra - this is my perfect fit for my body shape. Please let me know when you get 30G in stock in navy and can we have more colours!
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Value For Money: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
30G
Website
Yes, I would recommend this product.
4 July 2015
Julia (LONDON, United Kingdom) see all reviews by 'Julia'
36JJ
6-12 Months
In store
Alana Bra
Overall Review: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3/5 Please Fix Wire Issue
I just wanted to chime in on the wire issue. It's a great bra and my favourite but the wire has actually cut me before and it would great if this could be addressed as I now know I am not alone. I had mentioned this instore before to a blank expression and shrugging. I also handwash my bras.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Value For Money: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Style: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5
34JJ
Instore
Yes, I would recommend this product.
19 June 2015
patricia smith (Kettering, UK) see all reviews by 'patricia smith'
36HH
1-2 Years
In store
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 wires came out again
I have previously had two alana bras and the wire poked out at the front on both of them, I have always machine washed them so decided to buy another and follow Bravissimos guidelines, after hand washing and wearing only a couple of times the wires have still come out, I really love the fit and style of this bra and it offers brilliant support but I am very disappointed especially when they are not the cheapest.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
36HH
Mobile Website
Yes, I would recommend this product.
16 June 2015
Sara (COVENTRY, United Kingdom) see all reviews by 'Sara'
6-12 Months
In store
Alana Bra
Overall Review: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3/5 Wires Come Out
Sort out the wire problem and this bra would be amazing !
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Value For Money: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
38H
Instore
Yes, I would recommend this product.
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