Move over the image to zoom in
Alana BraAlana BraAlana BraAlana BraAlana Bra
Bravissimo

Alana Bra by Bravissimo

AU01
£28.00
This is our best-selling style and the one most used by our fitters in store because of the fab fit, shape and support it offers.

Standard - UK First Class Post: £3.95

We normally aim to despatch your order within 3 working days, so you can expect delivery within 5 working days – if you live overseas this may take a little longer. Some items that show as in stock on our website have slightly longer delivery times – around 4-7 days. This is usually because they are not available at our warehouse, but have to be recalled from one of our shops before we can send them to you – we’ll do this as quickly as we can.

Next Day - UK Only: £6.95

These orders must be placed by 4:30pm, Monday-Friday, to guarantee next working day delivery. Exceptions apply – click here for more details.

Europe: £5.95

Rest of the world: £7.95

If you live outside the EU, please be aware that local customs or import duties may be charged when your parcel reaches your country. We have no control over these charges, so unfortunately cannot predict what they will be.

For full delivery details please see our delivery & returns page.

FREE UK returns

If you are not entirely happy with your purchase we are happy to refund or exchange items. Please return them to us unworn, with all labels intact, within 28 days. You can do this free of charge in the UK by using the freepost label included in your order, printing a freepost label from our website or in one of our shops. Bravissimo will insure your parcel if you obtain a free proof of postage certificate from the Post Office (UK customers only). If you are looking to exchange any items no further postage and packaging charges will be incurred.

For full details of our returns policy or to download a freepost label click here.

Returns from overseas

When returning goods from overseas please mark your package as clearly as possible as "RETURNED GOODS" and return to: Bravissimo Pepperberry, Unit 7-8 Spa Park, Juno Drive, Leamington Spa, Warwickshire, CV31 3AJ, United Kingdom

For full details of how to return goods from overseas please click here.

  • Underwired balconette
  • 2 hook fastening in DD-G cup, 3 hooks GG-L
  • Polyamide elastane polyester
  • Fully adjustable shoulder straps
  • Some sizes are currently awaiting stock but you can still order them now. Click on the size below for more information.
  • View product care guide

Choose a colour

Candy Pink
Navy
Black
White
Nude
Mocha

Choose a size

  • In StockIn Stock
  • Low StockLow Stock
  • Awaiting StockAwaiting Stock
  • Sold OutSold Out

Sizes shown as "sold out" are no longer available online or in-store.

Please select a size from the grid below:

  DDEFFFGGGHHHJJJKKKL
2828DD - Order now, UK standard delivery 3-5 days28E - Order now, UK standard delivery 3-5 days28F - Order now, UK standard delivery 3-5 days28FF - Order now, UK standard delivery 3-5 days28G - Order now, UK standard delivery 3-5 days28GG - Order now, UK standard delivery 3-5 days28H - Order now, UK standard delivery 3-5 days28HH - Order now, UK standard delivery 3-5 days28J - Order now, UK standard delivery 3-5 days    
3030DD - Order now, UK standard delivery 3-5 days30E - Order now, UK standard delivery 3-5 days30F - Order now, UK standard delivery 3-5 days30FF - Order now, UK standard delivery 3-5 days30G - Order now, UK standard delivery 3-5 days30GG - Order now, UK standard delivery 3-5 days30H - Order now, UK standard delivery 3-5 days30HH - Order now, UK standard delivery 3-5 days30J - Order now, UK standard delivery 3-5 days30JJ - Order now, UK standard delivery 3-5 days30K - Order now, UK standard delivery 3-5 days30KK - Order now, UK standard delivery 3-5 days 
3232DD - Order now, UK standard delivery 3-5 days32E - Order now, UK standard delivery 3-5 days32F - Order now, UK standard delivery 3-5 days32FF - Order now, UK standard delivery 3-5 days32G - Order now, UK standard delivery 3-5 days32GG - Order now, UK standard delivery 3-5 days32H - Order now, UK standard delivery 3-5 days32HH - Order now, UK standard delivery 3-5 days32J - Order now, UK standard delivery 3-5 days32JJ - Order now, UK standard delivery 3-5 days32K - Order now, UK standard delivery 3-5 days32KK - Order now, UK standard delivery 3-5 days32L - Order now, UK standard delivery 3-5 days
3434DD - Order now, UK standard delivery 3-5 days34E - Order now, UK standard delivery 3-5 days34F - Order now, UK standard delivery 3-5 days34FF - Order now, UK standard delivery 3-5 days34G - Order now, UK standard delivery 3-5 days34GG - Order now, UK standard delivery 3-5 days34H - Order now, UK standard delivery 3-5 days34HH - Order now, UK standard delivery 3-5 days34J - Order now, UK standard delivery 3-5 days34JJ - Order now, UK standard delivery 3-5 days34K - Order now, UK standard delivery 3-5 days34KK - Order now, UK standard delivery 3-5 days34L - Order now for delivery mid-June
3636DD - Order now, UK standard delivery 3-5 days36E - Order now, UK standard delivery 3-5 days36F - Order now, UK standard delivery 3-5 days36FF - Order now, UK standard delivery 3-5 days36G - Order now, UK standard delivery 3-5 days36GG - Order now, UK standard delivery 3-5 days36H - Order now, UK standard delivery 3-5 days36HH - Order now, UK standard delivery 3-5 days36J - Order now, UK standard delivery 3-5 days36JJ - Order now, UK standard delivery 3-5 days36K - Order now, UK standard delivery 3-5 days36KK - Order now for delivery mid-June36L - Order now, UK standard delivery 3-5 days
3838DD - Order now, UK standard delivery 3-5 days38E - Order now, UK standard delivery 3-5 days38F - Order now, UK standard delivery 3-5 days38FF - Order now, UK standard delivery 3-5 days38G - Order now, UK standard delivery 3-5 days38GG - Order now, UK standard delivery 3-5 days38H - Order now, UK standard delivery 3-5 days38HH - Order now, UK standard delivery 3-5 days38J - Order now for delivery mid-June38JJ - Order now, UK standard delivery 3-5 days38K - Order now, UK standard delivery 3-5 days38KK - Order now, UK standard delivery 3-5 days38L - Order now, UK standard delivery 3-5 days
4040DD - Order now for delivery mid-June40E - Order now, UK standard delivery 4-7 days40F - Order now, UK standard delivery 3-5 days40FF - Order now, UK standard delivery 3-5 days40G - Order now, UK standard delivery 3-5 days40GG - Order now, UK standard delivery 3-5 days40H - Order now, UK standard delivery 3-5 days40HH - Order now, UK standard delivery 3-5 days40J - Order now, UK standard delivery 3-5 days40JJ - Order now for delivery mid-June40K - Order now, UK standard delivery 3-5 days40KK - Order now, UK standard delivery 3-5 days40L - Order now for delivery mid-June

Quantity:

This item needs to be recalled from one of our stores

Unsure what size to buy?

Reviews

Alana Bra by Bravissimo

3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 5 Average rating for 398 reviews.

Reviews for this colour

8 April 2015
Emma (LEATHERHEAD, United Kingdom) see all reviews by 'Emma'
32H
Within Last 6 Months
In store
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 Broken again :(
Bought this bra in white on the 7th February 2014, really like the shape and I really like it as an everyday bra that I can wear. Unfortunately the wire came out tonight which I was really disappointed about seeing as I have only had it a year and it cost me £28.00. I have bought this bra before and looking back at my order history of the three Alana Bra's purchased all three of them have had the wire come through, bearing in mind that they used to be £26.00 the price has increased and yet the quality hasn't improved. Thankfully the Bravissimo Customer Support team were kind enough to give me voucher for 1 of the bra's, which was very kind but now that it has happened AGAIN, I'm starting to really question the bra's quality and make, just thought you guys should know that if you are thinking of this buying this bra it will probably only last you about a year!
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Value For Money: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Style: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5
32H
Instore
Yes, I would recommend this product.
8 April 2015
Sandysull (LONDON, United Kingdom) see all reviews by 'Sandysull'
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 Underwire
This is the only style bra I buy as it does fit well, the only problem is the underwires on everyone single one I own has come through the material and I have had to get them repaired. I did write to Bravissimo regarding this issue and was asked to send them back to the store so it could be investigated, as I had already paid for them to repaired myself I wasn't prepared to do this. Reading other reviews stating this same problem I think the manufacture of this bra should be looked into as the product is not fit for purpose, and the cost of the bra I would expect a higher quality product.
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Style: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5
34HH
Website
Yes, I would recommend this product.
31 March 2015
Noreen (LONDON, United Kingdom) see all reviews by 'Noreen'
30GG
Within Last 6 Months
In store
Alana Bra
Overall Review: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1/5 Don't like this bra
I liked the Alana very much when I first bought it, but within a couple of months it had 'gone', I have to wear it on the tightest hooks. I don't think it is good value for money.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Style: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5
30GG
Website
Yes, I would recommend this product.
30 March 2015
Lise (94440 Marolles en Brie, France) see all reviews by 'Lise'
40K
Within Last 6 Months
In store
Alana Bra
Overall Review: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5/5 Alana - great fit, shame about the quality
This bra is great and I have it in 4 colours - the only persistent problem that has been commented time and time again is the fact that the underwire pops out on every bra and not even after a lot of wear. The comments in this thread mention this on a number of occasions. Bravissimo please, please do something about this. I believe I have returned at least 3 of them for this problem and I am not alone. You must have refunded hundreds, even thousands of pounds to your customers and it must be cheaper to fix this flaw in the design!
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Value For Money: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Style: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5
40K
Website
Yes, I would recommend this product.
Pages:

Reviews for other colours

21 May 2015
LoopyC (Surrey) see all reviews by 'LoopyC'
Within Last 6 Months
In store
Alana Bra
Overall Review: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1/5 Not for me unfortunately
I am a die hard fan of tango however I tried Alana on the recommendation in store. Pretty bra, great support, so I purchased two!!!! 3 months on and I struggle to wear them as they are so uncomfortable. At the end of a standard day I have deep red marks under my bust where the bra sits and they take hours to go. I don't feel it's the size as I was fitted in store but more about the detail on the fabric that digs into my skin. No amount of fabric softener helps unfortunately. So disappointed so it's back to my faithful tango I'm afraid!!
True To Size: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Fit & Support: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Product Quality: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Value For Money: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Style: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5
34H
Instore
Yes, I would recommend this product.
21 May 2015
Avril (ABERDEEN, UK) see all reviews by 'Avril '
38GG
Within Last 6 Months
In store
Alana Bra
Overall Review: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5/5 Love this bra
This is a really good bra. I have it in most colours. Good support, looks good. Wires can be a bit irritating but not as bad as some of the other bras I've tried
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Value For Money: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
38GG
Instore
Yes, I would recommend this product.
17 May 2015
Emma (Thakeham, United Kingdom) see all reviews by 'Emma'
36H
1-2 Years
In store
Alana Bra
Overall Review: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4/5 Good bra but under wire digs in
Nice bra & good fit. The only issue is after wearing it for a few hours the under wire digs in under my arms.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Product Quality: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Value For Money: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
36H
Website
Yes, I would recommend this product.
14 May 2015
MF (WHITEHAVEN, United Kingdom) see all reviews by 'MF'
2+ Years
In store
Alana Bra
Overall Review: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5/5 I love the Alana bra!
I now have the Alana bra in three different colours (nude, turquoise and navy). I bought the navy version to wear under my bridesmaid's dress for my sister's wedding. It is supportive but still pretty and so whilst I wear it everyday it feels special enough for other occasions. I love the shape. The straps are wide enough to feel comfortable and secure but I don't mind when they're on show. I knew the size I wanted having ordered the same style before and ordered it for collection in store, where it arrived quickly. Think my next Bravissimo purchase is very likely to be the pink ready for the summer!
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Value For Money: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
30G
Website
Yes, I would recommend this product.
Pages: