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Alana BraAlana BraAlana BraAlana BraAlana Bra
Bravissimo

Alana Bra by Bravissimo

AU01
£28.00
The ever popular Alana shape delivers again with its great fit and support. And the best news of all? It goes up to an L cup.

Standard - UK First Class Post: £3.95

We normally aim to despatch your order within 3 working days, so you can expect delivery within 5 working days – if you live overseas this may take a little longer. Some items that show as in stock on our website have slightly longer delivery times – around 4-7 days. This is usually because they are not available at our warehouse, but have to be recalled from one of our shops before we can send them to you – we’ll do this as quickly as we can.

Next Day - UK Only: £6.95

These orders must be placed by 4:30pm, Monday-Friday, to guarantee next working day delivery. Exceptions apply – click here for more details.

Europe: £5.95

Rest of the world: £7.95

If you live outside the EU, please be aware that local customs or import duties may be charged when your parcel reaches your country. We have no control over these charges, so unfortunately cannot predict what they will be.

For full delivery details please see our delivery & returns page.

FREE UK returns

If you are not entirely happy with your purchase we are happy to refund or exchange items. Please return them to us unworn, with all labels intact, within 28 days. You can do this free of charge in the UK by using the freepost label included in your order, printing a freepost label from our website or in one of our shops. Bravissimo will insure your parcel if you obtain a free proof of postage certificate from the Post Office (UK customers only). If you are looking to exchange any items no further postage and packaging charges will be incurred.

For full details of our returns policy or to download a freepost label click here.

Returns from overseas

When returning goods from overseas please mark your package as clearly as possible as "RETURNED GOODS" and return to: Bravissimo Pepperberry, Unit 7-8 Spa Park, Juno Drive, Leamington Spa, Warwickshire, CV31 3AJ, United Kingdom

For full details of how to return goods from overseas please click here.

  • Underwired balconette
  • 2 hook fastening in DD-G cup, 3 hooks GG-L
  • Polyamide elastane polyester
  • Fully adjustable shoulder straps
  • Some sizes are currently awaiting stock but you can still order them now. Click on the size below for more information.
  • View product care guide

Choose a colour

Scarlet
Nude
Black
White
Mocha
Orangeade
Sale
Plum
Sale
Lime
Sale
Coral
Sale
Boysenberry
Sale
Denim
Sale
Iris
Sale

Choose a size

  • In StockIn Stock
  • Low StockLow Stock
  • Awaiting StockAwaiting Stock
  • Sold OutSold Out

Sizes shown as "sold out" are no longer available online or in-store.

Please select a size from the grid below:

  DDEFFFGGGHHHJJJKKKL
2828DD - Order now, UK standard delivery 3-5 days28E - Order now, UK standard delivery 3-5 days28F - Order now, UK standard delivery 3-5 days28FF - Order now, UK standard delivery 3-5 days28G - Order now, UK standard delivery 3-5 days28GG - Order now, UK standard delivery 3-5 days28H - Order now, UK standard delivery 3-5 days28HH - Order now, UK standard delivery 3-5 days28J - Order now, UK standard delivery 3-5 days    
3030DD - Order now, UK standard delivery 3-5 days30E - Order now, UK standard delivery 3-5 days30F - Order now, UK standard delivery 3-5 days30FF - Order now, UK standard delivery 3-5 days30G - Order now, UK standard delivery 3-5 days30GG - Order now, UK standard delivery 3-5 days30H - Order now, UK standard delivery 3-5 days30HH - Order now, UK standard delivery 3-5 days30J - Order now, UK standard delivery 3-5 days30JJ - Order now, UK standard delivery 3-5 days30K - Order now, UK standard delivery 3-5 days30KK - Order now, UK standard delivery 3-5 days 
3232DD - Order now, UK standard delivery 3-5 days32E - Order now, UK standard delivery 4-7 days32F - Order now, UK standard delivery 4-7 days32FF - Order now, UK standard delivery 3-5 days32G - Order now, UK standard delivery 3-5 days32GG - Order now, UK standard delivery 3-5 days32H - Order now, UK standard delivery 3-5 days32HH - Order now, UK standard delivery 3-5 days32J - Order now, UK standard delivery 3-5 days32JJ - Order now, UK standard delivery 3-5 days32K - Order now, UK standard delivery 3-5 days32KK - Order now, UK standard delivery 3-5 days32L - Order now, UK standard delivery 3-5 days
3434DD - Order now, UK standard delivery 3-5 days34E - Order now, UK standard delivery 4-7 days34F - Order now, UK standard delivery 4-7 days34FF - Order now, UK standard delivery 4-7 days34G - Order now, UK standard delivery 3-5 days34GG - Order now, UK standard delivery 3-5 days34H - Order now, UK standard delivery 3-5 days34HH - Order now, UK standard delivery 3-5 days34J - Order now, UK standard delivery 3-5 days34JJ - Order now, UK standard delivery 3-5 days34K - Order now, UK standard delivery 3-5 days34KK - Order now, UK standard delivery 3-5 days34L - Order now, UK standard delivery 3-5 days
3636DD - Order now, UK standard delivery 3-5 days36E - Order now, UK standard delivery 3-5 days36F - Order now, UK standard delivery 3-5 days36FF - Order now, UK standard delivery 3-5 days36G - Order now, UK standard delivery 3-5 days36GG - Order now, UK standard delivery 3-5 days36H - Order now, UK standard delivery 3-5 days36HH - Order now, UK standard delivery 3-5 days36J - Order now, UK standard delivery 3-5 days36JJ - Order now, UK standard delivery 3-5 days36K - Order now, UK standard delivery 3-5 days36KK - Order now, UK standard delivery 3-5 days36L - Order now, UK standard delivery 3-5 days
3838DD - Order now, UK standard delivery 3-5 days38E - Order now, UK standard delivery 3-5 days38F - Order now, UK standard delivery 3-5 days38FF - Order now, UK standard delivery 3-5 days38G - Order now, UK standard delivery 3-5 days38GG - Order now, UK standard delivery 3-5 days38H - Order now, UK standard delivery 3-5 days38HH - Order now, UK standard delivery 3-5 days38J - Order now, UK standard delivery 3-5 days38JJ - Order now, UK standard delivery 3-5 days38K - Order now, UK standard delivery 3-5 days38KK - Order now for delivery late September38L - Order now, UK standard delivery 3-5 days
4040DD - Order now, UK standard delivery 3-5 days40E - Order now, UK standard delivery 3-5 days40F - Order now, UK standard delivery 3-5 days40FF - Order now, UK standard delivery 3-5 days40G - Order now, UK standard delivery 3-5 days40GG - Order now, UK standard delivery 3-5 days40H - Order now, UK standard delivery 3-5 days40HH - Order now, UK standard delivery 3-5 days40J - Order now, UK standard delivery 3-5 days40JJ - Order now, UK standard delivery 3-5 days40K - Order now for delivery late September40KK - Order now, UK standard delivery 3-5 days40L - Order now, UK standard delivery 3-5 days

Quantity:

This item needs to be recalled from one of our stores

Unsure what size to buy?

Reviews

Alana Bra by Bravissimo

3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 5 Average rating for 411 reviews.

Reviews for this colour

20 August 2014
Tracey (CARLISLE, United Kingdom) see all reviews by 'Tracey'
38J
Within Last 6 Months
In store
Alana Bra
Overall Review: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3/5 Problem wires
For my size, I need quite a lot of support, which this bra gives, but I've encountered a similar issue with the wires discussed by other reviewers. I found them really uncomfortable at the side, and have to adjust the bra a few times a day, because they dig in. I bought this bra in April of this year, and now, four months later, the wire has come through at the front. I've stitched it back in, but I doubt it will hold for long. I wear the bra a lot, but certainly not every day. I would have expected it to last much longer.
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Product Quality: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Value For Money: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
38J
Instore
Yes, I would recommend this product.
19 August 2014
Daisy (BIRMINGHAM, United Kingdom) see all reviews by 'Daisy'
Alana Bra
Overall Review: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1/5 Wires issue
This is a lovely bra - great fit, nice to look at, some beautiful colours. I look after my bras carefully , hand-washing and air-drying them to give them a long life. But like so many other reviewers, I've suffered from the wires coming out at the front again and again, and it now seems to happen with every Alana that I buy. This isn't a problem that I've had with other styles. Please, Bravissimo, sort this out.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
36H
Website
Yes, I would recommend this product.
28 July 2014
carol (WEDNESBURY, UK) see all reviews by 'carol'
Alana Bra
Overall Review: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4/5 wire always pops
I only ever buy this bra love all the new colours but I get so fed up of sowing the wire back in it as happened on all of them had the lime green 1 an cannot were it now because of the wire
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
36J
Website
Yes, I would recommend this product.
12 July 2014
Joanne (St. Albans, United Kingdom) see all reviews by 'Joanne'
38J
6-12 Months
In store
Alana Bra
Overall Review: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4/5 Great customer service
I had a problem with the wires coming through,left a review to that effect and was invited to contact customer services. I wrote them a detailed email, and got a very quick and sympathetic response. I was asked to send the faulty bras back and was given a reply paid label to do so. Within a couple of days of posting them back I had been contacted and told it was a manufacturing fault and given a full apology and was given the choice of a full refund or purchasing replacement. I chose the refund as I hadn't decided whether to buy the same model bra again, and was told the money could take up to 4-5 days to be credited back to my card. In fact it was there the next day. Yes there has clearly been a problem, but I was told they have rectified it, and the customer service was the best I have experienced for a very long time. I always say it's not the fact there is a problem that matters so much as how it's put right, and Bravissimo customer service get full marks for that.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Value For Money: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Style: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5
36J
Instore
Yes, I would recommend this product.
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Reviews for other colours

28 August 2014
Pauline (LONDON, United Kingdom) see all reviews by 'Pauline'
38JJ
Alana Bra
Overall Review: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3/5 Not well enough made
Loved this bra when it arrived, very supportive. Washed great....wire popped out at the front though so became a waste of money sadly. If this hasnt happened I would have recommended it.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Value For Money: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Style: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5
40K
Website
Yes, I would recommend this product.
28 August 2014
Ayshea (WITHAM, United Kingdom) see all reviews by 'Ayshea'
38GG
Within Last 6 Months
In store
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 Lovely fit but 2 months before the wiring came out - again!
I went to the covent garden store and was recommended this bra as a perfect everyday one. The sales woman suggested I went up a cup size and down a back size with this one, it fitted great and felt comfy all day. After about 2.5 months the wire came through despite washing by hand and looking after it. I thought I must've been unlucky so bought another off the website. Well after just 2 months it's happened again. Such as shame as I love this bra, but I won't be ordering it again. Back to the drawing board of finding a=the perfect white bra...
True To Size: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Fit & Support: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Style: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5
36H
Instore
Yes, I would recommend this product.
22 August 2014
Joanne (Hove, United Kingdom) see all reviews by 'Joanne'
32HH
Within Last 6 Months
In store
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 why are the wires still a problem?
I've been buying this bra for many years now as it gives me the best support, but like many others I am really fed up with the wires poking through, sewing them up again after again. Several times I have red marks on my skin, thankfully not punctured. Why is this still a problem Bravissimo? I follow the handwash instructions, am aware that I can swap the bra within 6m of purchase if wires poke through, but why should I have to keep doing this, why has the problem not been sorted out after all these years? £28 is a lot of money for a bra that doesn't last. I really want to buy the red bra but am not reassured that it will last.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Style: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5
32HH
Instore
Yes, I would recommend this product.
21 August 2014
Suzie (United Kingdom) see all reviews by 'Suzie'
36G
2+ Years
In store
Alana Bra
Overall Review: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4/5 Comfy bra, poor wiring.
Like other reviewers I really like the fit of this bra and have been repeat buying for about 5 years now. The only thing that lets it down is that the wires work their way out at the front. I have repeatedly sewn them back in without success. The bras have always been hand washed and well looked after. After all that...I have just ordered another one!
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Value For Money: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Style: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5
36G
Instore
Yes, I would recommend this product.
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