Move over the image to zoom in
Alana Bra in Plum by Bravissimo
Bravissimo

Alana Bra by Bravissimo

AU01
Was: £28.00   Now: £25.00
This decorative bra never fails to capture attention with its feminine and vibrant style. Available in a variety of colours to suit your everyday needs.

Standard - UK First Class Post: £3.95

We normally aim to despatch your order within 3 working days, so you can expect delivery within 5 working days – if you live overseas this may take a little longer. Some items that show as in stock on our website have slightly longer delivery times – around 4-7 days. This is usually because they are not available at our warehouse, but have to be recalled from one of our shops before we can send them to you – we’ll do this as quickly as we can.

Next Day - UK Only: £6.95

These orders must be placed by 4:30pm, Monday-Friday, to guarantee next working day delivery. Exceptions apply – click here for more details.

Europe: £5.95

Rest of the world: £7.95

If you live outside the EU, please be aware that local customs or import duties may be charged when your parcel reaches your country. We have no control over these charges, so unfortunately cannot predict what they will be.

For full delivery details please see our delivery & returns page.

FREE UK returns

If you are not entirely happy with your purchase we are happy to refund or exchange items. Please return them to us unworn, with all labels intact, within 28 days. You can do this free of charge in the UK by using the freepost label included in your order, printing a freepost label from our website or in one of our shops. Bravissimo will insure your parcel if you obtain a free proof of postage certificate from the Post Office (UK customers only). If you are looking to exchange any items no further postage and packaging charges will be incurred.

For full details of our returns policy or to download a freepost label click here.

Returns from overseas

When returning goods from overseas please mark your package as clearly as possible as "RETURNED GOODS" and return to: Bravissimo Pepperberry, Unit 7-8 Spa Park, Juno Drive, Leamington Spa, Warwickshire, CV31 3AJ, United Kingdom

For full details of how to return goods from overseas please click here.

  • Underwired balconette
  • Fully adjustable shoulder straps
  • 2 hook fastening in DD-G cup, 3 hooks GG-L
  • Polyamide elastane polyester
  • View product care guide

Choose a colour

Mocha
Sale
Candy Pink
Sale
Orangeade
Sale
Scarlet
Sale
Navy
Sale
Plum
Sale

Choose a size

  • In StockIn Stock
  • Low StockLow Stock
  • Awaiting StockAwaiting Stock
  • Sold OutSold Out

Sizes shown as "sold out" are no longer available online or in-store.

Please select a size from the grid below:

  DDEFFFGGGHHHJJJKKKL
28   28FF - Unavailable28G - Unavailable28GG - Unavailable28H - Unavailable28HH - Unavailable     
30 30E - Unavailable30F - Unavailable30FF - Unavailable30G - Unavailable30GG - Unavailable30H - Unavailable30HH - Unavailable30J - Unavailable30JJ - Unavailable30K - Unavailable30KK - Unavailable 
3232DD - Unavailable32E - Unavailable32F - Unavailable32FF - Unavailable32G - Unavailable32GG - Unavailable32H - Unavailable32HH - Unavailable32J - Unavailable32JJ - Unavailable32K - Unavailable32KK - Unavailable32L - Unavailable
3434DD - Unavailable34E - Unavailable34F - Unavailable34FF - Unavailable34G - Unavailable34GG - Unavailable34H - Unavailable34HH - Unavailable34J - Unavailable34JJ - Unavailable34K - Unavailable34KK - Unavailable34L - Unavailable
3636DD - Order now, UK standard delivery 4-7 days36E - Unavailable36F - Unavailable36FF - Unavailable36G - Unavailable36GG - Unavailable36H - Unavailable36HH - Unavailable36J - Unavailable36JJ - Unavailable36K - Unavailable36KK - Unavailable36L - Unavailable
3838DD - Unavailable38E - Unavailable38F - Unavailable38FF - Unavailable38G - Unavailable38GG - Unavailable38H - Unavailable38HH - Unavailable38J - Unavailable38JJ - Unavailable38K - Unavailable38KK - Unavailable38L - Unavailable
4040DD - Unavailable40E - Unavailable40F - Unavailable40FF - Unavailable40G - Unavailable40GG - Unavailable40H - Unavailable40HH - Unavailable40J - Unavailable40JJ - Unavailable40K - Unavailable40KK - Unavailable40L - Unavailable

Quantity:

This item needs to be recalled from one of our stores

Unsure what size to buy?

Reviews

Alana Bra by Bravissimo

3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 out of 5 3.5 5 Average rating for 417 reviews.

Reviews for this colour

16 June 2014
Tammy Mann (GRIMSBY, UK) see all reviews by 'Tammy Mann'
34H
Within Last 6 Months
In store
Alana Bra
Overall Review: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5/5 Great servive
Fantastic bra, I've had trouble finding bras that fit, this one fits perfectly would recommend it to anyone, in store the assistants are very attentive in what they do, they made me feel real comfortable in trying on different bras.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Value For Money: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Style: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5
34H
Instore
Yes, I would recommend this product.
17 May 2014
Julia (KIRKCALDY, UK) see all reviews by 'Julia'
40J
6-12 Months
In store
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 Poor Alana
I am in agreement with many other reviewers that the Alana bra fits well and gives a nice shape however I also have problem with wires! I have bought 3 of these bras to date. One was ok and the second had escaping wires. I accepted that this happens sometimes and bought a third, the plum Alana. Almost from the day I put it on it has been awful! The wires are too short and do not fill the fabric they are located in. It digs in under the arms and as the wire is too short, causes the fabric to bend and pushes the wires out at the front! I can push the wire to the end of the fabric but this causes the front of the bra to be empty and flop reducing the support and altering the shape. I also feel that the quality of the fabric used is of a lesser quality than those I have had before and seems less supportive. I can not wait to take this bra off when I have been wearing it! Please fix it, you have been my bra saviour for many years!!
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
40J
Instore
Yes, I would recommend this product.
15 April 2014
Justine (WARRINGTON, United Kingdom) see all reviews by 'Justine'
38J
2+ Years
In store
Alana Bra
Overall Review: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3/5 Wires!
This is one of the most comfortable bras I have every owned. I have purchased 4 or 5 over the last couple of years but all but one has had the wire issue. After a few months the wires come out. I wonder if Bravissimo has forwarded comments about this bra to the manufacturer yet? I am in need of a few bras but ones that fit as well as these are hard to find. The other issue I have with most larger cup size bras is that the underarms are too high and cut into me so I will wait a little longer and hope for a "New and Improved" Alana bra.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
38J
Website
Yes, I would recommend this product.
13 April 2014
Jane (Oxford) see all reviews by 'Jane'
36GG
Alana Bra
Overall Review: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1/5 Great shape & support, poor quality
I love the fit and support of the Alana bra, and have had a few over the last couple of years. However, the wires came through on every single one within a couple of months of purchase. Considering I wore these once or twice a week, handwashed them and left them to drip dry on the line, I expected them to last a year at least. After the wires on the first couple broke through, I complained to the Oxford store who, once I'd finally convinced them I didn't machine wash them/wreck them myself, told me the problem was limited to a specific batch. The wire on my latest Alana has just popped through - will definitely not be buying this bra again.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Style: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5
36GG
Instore
Yes, I would recommend this product.
Pages:

Reviews for other colours

30 January 2016
Carrie (Derby, United Kingdom) see all reviews by 'Carrie'
Within Last 6 Months
In store
Alana Bra
Overall Review: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4/5 Disappointed
Only ever hand wash as advised by store staff the bra has come apart at the back after a few months
True To Size: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Value For Money: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
30FF
Instore
Yes, I would recommend this product.
7 January 2016
Rachael (ALTRINCHAM, United Kingdom) see all reviews by 'Rachael'
36GG
Within Last 6 Months
In store
Alana Bra
Overall Review: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4/5 Wire Issues
I love this style of bra and have always been fitted with it when I have visited the Manchester store. The staff have been super and very helpful. However, the last two Alana bras I have purchased have both become unwearable because the wire has popped through in the front. I have followed the care instructions and still this has happened. The last one only lasted a couple of months before this happened. I thought it was maybe something I was doing/the way I was wearing it, but now I have come to order again on the website, it seems it is a generic problem so I may hold fire. Has the design been looked into recently? I would love to buy more and like the fact there is such a variety in colours, but if it is going to keep happening there doesn't seem much point. Many thanks.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 Value For Money: 3 out of 5 3 out of 5 3 out of 5 3 out of 5 3 out of 5 Style: 4 out of 5 4 out of 5 4 out of 5 4 out of 5 4 out of 5
36GG
Instore
Yes, I would recommend this product.
3 January 2016
Nina (LEWES, United Kingdom) see all reviews by 'Nina'
34G
Within Last 6 Months
In store
Alana Bra
Overall Review: 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2 out of 5 2/5 Underwires fail /poke through repeatedely
Since 2010 I have bought many of this bra, because it is a lovely fit and looks great, I keep trying but I am now not going to buy it again, Why? Because even though the bras are still going strong, and I have bought well over 10 in this time, (as well as other bra styles), every time, well before the bra as a whole is past it, and sometimes even after as little as 4 months the underwires poke through the channels. this renders the bra useless and although I am a seamstress by trade, I cannot mend this type of problem. I have emailed Bravissimo about this as I really want them to sort the problem out, but nothing has happened, it seems to me that isse is that the wires do not have enough rubber dipping on their ends/or this wears off in the wash (I wash mine on delicate cycle), and therefore are just too sharp and eventually work their way through the elastic/fabric casings. This is such a shame. Please Bravissimo listen. I can't be the only one with this issue.
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Value For Money: 1 out of 5 1 out of 5 1 out of 5 1 out of 5 1 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
34G
Instore
Yes, I would recommend this product.
3 January 2016
Rachel (CHORLEY, UK) see all reviews by 'Rachel '
32JJ
Within Last 6 Months
In store
Alana Bra
Overall Review: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5/5 Always Alana!
I've been buying the alana bra for a few years now and I can safely say that I never wear anything else! The support is great and the choice of colours means that I can match with all my outfits. I swear by this bra and recommend to everyone I know!
True To Size: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Fit & Support: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Product Quality: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Value For Money: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5 Style: 5 out of 5 5 out of 5 5 out of 5 5 out of 5 5 out of 5
32JJ
Instore
Yes, I would recommend this product.
Pages: