Hi I'm Jen, manager of the Belfast store

Also Pepperberry
manager photo
I'm incredibly proud and excited to manage our Bravissimo/Pepperberry store in Northern Ireland, as our customers already know that the Bravissimo brand is synonymous with providing exceptional customer service. We have an amazing team here in Belfast, and we love to make the ladies of Ireland feel fantastic in the wide range of lingerie, clothes and swimwear that we offer our customers. I know when you visit us, you will fall in love with Bravissimo Pepperberry just as much as I have. I hope to see you all soon and share our love for our products and our unbeatable service.

Store Address

51 Royal Avenue

Telephone: 028 9032 5943

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

How to find us

We are located on Royal Avenue, directly opposite the main entrance of Castlecourt Shopping Centre.

Opening Times

10:00am - 6:00pm
10:00am - 6:00pm
10:00am - 6:00pm
10:00am - 6:00pm
10:00am - 6:00pm
9:00am - 6:00pm
1:00pm - 5:00pm
Bank Holidays
10:00am - 5:00pm

Local Information

Nearest Car Park: There are various city centre car parks on offer with some of the closest being Castle Court and Cathedral Quarter.
Trains and Buses: We have a bus stop directly outside our store as well as a short walk to the local train stations at Great Victoria Street and Central Station.
Disabled Access: We have good disabled access and fitting rooms on both the ground and first floor, including a lift for access to the first floor.
shop photo

Who's who...

Hi I'm Diane and I'm a 38JJ. I've just begun working at the new Belfast Bravissimo and I'm really excited to be able to shop for myself in my size with ease and to be able to provide this much needed service to the ladies of Belfast.
Hi, I'm Niamh and I wear a 30H. I was a Bravissimo customer before joining the company so I know what a massive difference a proper fitting from sympathetic fitters can make to your confidence. I love working for Bravissimo and feel very lucky to work with such a great team.

What's in store?

We'd love to see you for a free personalised bra fitting!

Our fully trained fitting staff are always on hand to offer individual fittings and advice, whenever you visit us. However, if you'd prefer to plan ahead we are also able to offer you a 20 minute appointment. Please call the store, or pop in to find out more or to book your fitting.

On a daily basis we see such a variety of women; young girls, older ladies, voluptuous ladies, breastfeeding women, women who’ve had mastectomies and women of all shapes and sizes everyday of the week. Many people can feel a bit daunted by having a bra fitted for the first time, but please let us put your fears aside.

Private fitting rooms

All of our fitting rooms are completely private and you don’t have to change in front of anyone! Being fitted can be daunting for some people, but we really try to make the whole experience an enjoyable one by putting our customers at ease. If you’re uncomfortable about undressing in front of the fitter, don’t worry, we’ll leave you to it – you can lock the fitting room door and we’ll knock before we come in. The fitter need never see you without your bra on if that’s what you’d prefer. We have many different fitters in our shops, which reflect our customers – from younger women to older mums, and we all have lots of experience to ensure that you go away looking and feeling fabulous.

No tape measures

We don’t use tape measures as we don’t feel that they give an accurate portrayal of your size, instead we use the bra that you’re wearing as a guide and show you where it’s not fitting you and ascertain what size you should be from that and also, what styles are more likely to suit you. From there, we encourage you to try on a selection of styles – many different brands of bras fit in a very different way, you may be one size in one style and a different cup size in another. In our experience, 60 per cent of women currently wearing a C cup should be wearing anything from a D cup and above. The majority of women who we fit are wearing a bra that’s too big in the back and too small in the cup, so really, they’re a lot slimmer than they thought they were! Essentially we show you how a good fitting bra looks and feels and why. We then show you all the styles that will flatter you. It’s just like having a personal shopper on hand – we do all the running around fetching you lots of different styles until you’re completely happy!

waiting rooms

Don't worry about the kids

Note to mums with small children – we know that your time is precious and that sometimes you have to bring the children shopping with you. We don’t mind at all having children in the shop, in fact, we have books to keep the little ones entertained while you have your fitting. Note to breastfeeding mums – please don’t worry about breast-feeding in our shop! If you need anything at all, such as a glass of water, (we know that this is thirsty work), please just ask.


Bra recycling

For 2014, our national charity is Mind, who campaign to improve the lives of people who experience mental health problems, promoting better services and more accepting attitudes.

Bra recycling

As a store we do lots of fund-raising for local charities, and Bravissimo Pepperberry supports one national charity: Mind. We encourage our customers to recycle your old bras in our Charity Bin as the bras in good condition are passed on for distribution in the developing world, and for those well past their prime we receive a £1 for every kilo of material we recycle, so every bra counts!

Here at Belfast you have helped us to recycle 16kg of bras so far! Thanks for your continued support. If you have any questions or would like to do a local collection of old or ill-fitting bras, please contact us in store.

Store news

Shop at Bravissimo

A few of your comments

“ Superb! Feel liberated! ”
Ruth, Belfast
“ Yippee! You're here at last! Just had my first proper fitting. Got my favourite bras and a new colour! Beautiful store, delighted!! ”
Judith, Banbridge
“ Excellent fitting – nice and relaxed. Pleased with my new bra. The fitters are so patient. Thank you! ”
Sharon, Belfast
“ Fantastic service. The staff are so patient. Highly recommended! I will be back! ”
Colette, Donegal