Hi I'm Sarah, manager of the London - Oxford Circus store

Also Pepperberry
manager photo
I joined the company in 2007 as Manager for our Ealing store and I really enjoyed my time there; however in 2010 a vacancy arose for a Manager at Oxford Circus which I jumped at. I was looking for a new challenge but didn't want to leave Bravissimo! Everyone is great to work with, and real respect and care runs throughout the whole company. I now have a new team and store which I love, and of which I am very proud. Offering such a high level of service in a busy store can be challenging, but we take the time to make sure we help every customer in any way we can.

Store Address

28 Margaret Street

Telephone: 0207 462 5620

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

How to find us

Our store is on Margaret Street, which is just off Regent Street and a stone's throw away from Oxford Circus tube station.

Opening Times

10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 8:00pm
10:00am - 8:00pm
10:00am - 8:00pm
12:00pm - 6:00pm
Bank Holidays
12:00pm - 6:00pm

Local Information

Car parking: Our closest car park is Cavendish Square (3 minute walk from us). Free parking is available outside our store (on Margaret Street) on Sundays only and there is no Congestion charge at weekends.
Trains and buses: TFL www.tfl.gov.uk has all the London route information.
Baby changing facilities: The nearest baby changing facilities are in McDonalds on Regent street.
Disabled access: Our store has a lift and easy access to changing rooms.
shop photo

Who's who...

Hi I'm Jennifer and I'm a 32GG, I've been here nearly 3 years and enjoy changing women's perception on what a good fitting bra is.
My name is Ann and I've been here almost 2 years. Everyone is different but we all get along. It is a challenge to make every customer feel special to look their best and the job satisfaction is fantastic.
I'm Gabriella and I've been here for 5 years. I love that we have so many diverse and different people with one thing in common and I get real satisfaction when a customer leaves with a smile on their face.
Hi I'm Eleanor, I have been working at the Oxford Circus branch of Bravissimo for 6 months now. I moved to England from Australia not knowing what a well-fitting bra was, and now I'm working with an amazing bunch of woman helping ladies to find their size and putting smiles on their faces every day!
Bravissimo Store Favourite
as chosen by Sandra, Assistant Manager (Cardiff)

I adore the colours on this bra. The first word that springs to mind is "Summer"! I picture a lazy summer's evening sitting in the garden with a glass of something chilled and bubbly. I can practically smell the barbeque! It is a classic Freya shape that so many of our customers love too.

If you are a London, Oxford Circus customer and wish to review your favourite product here please email the name of the item, your review, your name and local store to bravissimo.marketing@bravissimo.com.

What's in store?

We'd love to see you for a free personalised bra fitting!

Our fully trained fitting staff are always on hand to offer individual fittings and advice, whenever you visit us. However, if you'd prefer to plan ahead we are also able to offer you a 20 minute appointment. Please call the store, or pop in to find out more or to book your fitting.

On a daily basis we see such a variety of women; young girls, older ladies, voluptuous ladies, breastfeeding women, women who’ve had mastectomies and women of all shapes and sizes everyday of the week. Many people can feel a bit daunted by having a bra fitted for the first time, but please let us put your fears aside.

fitting rooms

Private fitting rooms

All of our fitting rooms are completely private and you don’t have to change in front of anyone! Being fitted can be daunting for some people, but we really try to make the whole experience an enjoyable one by putting our customers at ease. If you’re uncomfortable about undressing in front of the fitter, don’t worry, we’ll leave you to it – you can lock the fitting room door and we’ll knock before we come in. The fitter need never see you without your bra on if that’s what you’d prefer. We have many different fitters in our shops, which reflect our customers – from younger women to older mums, and we all have lots of experience to ensure that you go away looking and feeling fabulous.

No tape measures

We don’t use tape measures as we don’t feel that they give an accurate portrayal of your size, instead we use the bra that you’re wearing as a guide and show you where it’s not fitting you and ascertain what size you should be from that and also, what styles are more likely to suit you. From there, we encourage you to try on a selection of styles – many different brands of bras fit in a very different way, you may be one size in one style and a different cup size in another. In our experience, 60 per cent of women currently wearing a C cup should be wearing anything from a D cup and above. The majority of women who we fit are wearing a bra that’s too big in the back and too small in the cup, so really, they’re a lot slimmer than they thought they were! Essentially we show you how a good fitting bra looks and feels and why. We then show you all the styles that will flatter you. It’s just like having a personal shopper on hand – we do all the running around fetching you lots of different styles until you’re completely happy!

waiting rooms

Don't worry about the kids

Note to mums with small children – we know that your time is precious and that sometimes you have to bring the children shopping with you. We don’t mind at all having children in the shop, in fact, we have books to keep the little ones entertained while you have your fitting. Note to breastfeeding mums – please don’t worry about breast-feeding in our shop! If you need anything at all, such as a glass of water, (we know that this is thirsty work), please just ask.


Bra recycling

For 2014, our national charity is Mind, who campaign to improve the lives of people who experience mental health problems, promoting better services and more accepting attitudes.

Bra recycling

As a store we do lots of fund-raising for local charities, and Bravissimo Pepperberry supports one national charity: Mind. We encourage our customers to recycle your old bras in our Charity Bin as the bras in good condition are passed on for distribution in the developing world, and for those well past their prime we receive a £1 for every kilo of material we recycle, so every bra counts!

Here at London - Oxford Circus you have helped us to recycle 505kg of bras so far! Thanks for your continued support. If you have any questions or would like to do a local collection of old or ill-fitting bras, please contact us in store.

Our bra recycling

Store news

Shop at Bravissimo

A few of your comments

“ Had wonderful customer service and found the perfect dress and underwear for my Christmas party. Katherine, Charlotte and Eleanor were fab. ”
Bev, London
“ In een woord: Geweldig! Bedankt bor alles! In one word: Awesome! Thanks for everything! ”
Eline, The Netherlands
“ Being a rarity among Asian girls (with big boobs), Bravissimo saved me from having to just accept wearing bras in the wrong size as there were no bras bigger than G cups in my home country! Thank you so much & your fitters are excellent! ”
Crystal, Malaysia
“ Lydia was fantastic today!! Oh my goodness, she really listened to me, my concerns & what I needed out of a fitting today for both lingerie and clothing. Superb customer service, I've left the store happy. Thanks! ”
Lalesia, UK
“ It is my first time here and I could not be happier! Tiffany gave excellent advice and showed me a wonderful technique to do myself for the best fit. I will definitely be back. Thanks a million! ”
Charlynne, London East