Hi I'm Sarah, manager of the London - Oxford Circus store

Also Pepperberry
manager photo
I joined the company in 2007 as Manager for our Ealing store and I really enjoyed my time there; however in 2010 a vacancy arose for a Manager at Oxford Circus which I jumped at. I was looking for a new challenge but didn't want to leave Bravissimo! Everyone is great to work with, and real respect and care runs throughout the whole company. I now have a new team and store which I love, and of which I am very proud. Offering such a high level of service in a busy store can be challenging, but we take the time to make sure we help every customer in any way we can.

Store Address

28 Margaret Street

Telephone: 0207 462 5620

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

How to find us

We are a 5 minute walk from Oxford Circus station; make sure you come out of exit 1 to get you on the right side of the road. At the intersection between Oxford Street and Regents Street we are North on Regents Street, just behind Topshop, and a 5 minute walk from H&M and Zara

Opening Times

10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 8:00pm
10:00am - 8:00pm
10:00am - 8:00pm
12:00pm - 6:00pm
Bank Holidays
12:00pm - 6:00pm

Local Information

Car parking: Our closest car park is Cavendish Square (3 minute walk from us). Free parking is available outside our store (on Margaret Street) on Sundays only and there is no Congestion charge at weekends.
Trains and buses: TFL www.tfl.gov.uk has all the London route information.
Baby changing facilities: The nearest baby changing facilities are in McDonalds on Regent street.
Disabled access: Our store has a lift and easy access to changing rooms.
shop photo

Who's who...

Hi I'm Jennifer and I'm a 32GG, I've been here nearly 3 years and enjoy changing women's perception on what a good fitting bra is.
I’ve always had a passion for lingerie and joined Bravissimo in 2011. A well-fitting bra can boost self-confidence as well as your shape, and I never tire of helping woman achieve this.
Hello! My name is Nikki and I've been with the company since 2010 and have loved every minute of it. My favourite part of the job is being able to help women get the right fit, and help them to look and feel amazing!
I started with Bravissimo back in 2007. I understand what it's like to struggle to find bras that fit well and that you actually enjoy wearing. Working here for the past few years has helped me to help others overcome those challenges and that means a lot to me.
I am one of the Supervisors of this store. I started with Bravissimo in June 2014 and became supervisor in August 2015. What gives me job satisfaction is seeing the relief and joy when one of our customers are fitted into the correct size bra. It’s so rewarding being able to share my knowledge and teach them what a difference a well-fitting bra makes.

What's in store?

We'd love to see you for a free personalised bra fitting!

Our fully trained fitting staff are always on hand to offer individual fittings and advice, whenever you visit us. However, if you'd prefer to plan ahead we are also able to offer you a 20 minute appointment. Please call the store, or pop in to find out more or to book your fitting.

On a daily basis we see such a variety of women; young girls, older ladies, voluptuous ladies, breastfeeding women, women who’ve had mastectomies and women of all shapes and sizes everyday of the week. Many people can feel a bit daunted by having a bra fitted for the first time, but please let us put your fears aside.

fitting rooms

Private fitting rooms

All of our fitting rooms are completely private and you don’t have to change in front of anyone! Being fitted can be daunting for some people, but we really try to make the whole experience an enjoyable one by putting our customers at ease. If you’re uncomfortable about undressing in front of the fitter, don’t worry, we’ll leave you to it – you can lock the fitting room door and we’ll knock before we come in. The fitter need never see you without your bra on if that’s what you’d prefer. We have many different fitters in our shops, which reflect our customers – from younger women to older mums, and we all have lots of experience to ensure that you go away looking and feeling fabulous.

No tape measures

We don’t use tape measures as we don’t feel that they give an accurate portrayal of your size, instead we use the bra that you’re wearing as a guide and show you where it’s not fitting you and ascertain what size you should be from that and also, what styles are more likely to suit you. From there, we encourage you to try on a selection of styles – many different brands of bras fit in a very different way, you may be one size in one style and a different cup size in another. In our experience, 60 per cent of women currently wearing a C cup should be wearing anything from a D cup and above. The majority of women who we fit are wearing a bra that’s too big in the back and too small in the cup, so really, they’re a lot slimmer than they thought they were! Essentially we show you how a good fitting bra looks and feels and why. We then show you all the styles that will flatter you. It’s just like having a personal shopper on hand – we do all the running around fetching you lots of different styles until you’re completely happy!

waiting rooms

Don't worry about the kids

Note to mums with small children – we know that your time is precious and that sometimes you have to bring the children shopping with you. We don’t mind at all having children in the shop while you have your fitting. Note to breastfeeding mums – please don’t worry about breast-feeding in our shop! If you need anything at all, such as a glass of water, (we know that this is thirsty work), please just ask.

Store news

Shop at Bravissimo

A few of your comments

“ From the kind advice of your Shop Floor assistant Charlotte I took my 16 year old granddaughter to your Oxford Circus store and was fitted fantastically by Mila who was very professional and friendly. She ended up with a 30J!! My granddaughter finally felt happy and comfortable after dreading thought of the experience. Many thanks to all your staff for making it a fantastic experience. ”
Andrea, London
“ Such an amazing service in store, I was fitted by Antoinette who was not only fit me brilliantly she also picked a varied range of swimwear she felt would fit me well. She made me feel completely comfortable and at ease. Big thank you to the branch and especially Antoinette I look forward to showing off my new swimwear at the beach! ”
Fay, Slough
“ I had a really super shopping experience in your Oxford Circus store with the wonderful Jen who was tirelessly helpful and hugely informative for my fitting and subsequent purchases. Nothing was too much trouble for her and I left there with two lovely dresses, some beautiful underwear and a big smile on face. ”
Beverley, London
“ I had an appointment with Kemi at your shop in Oxford Circus she was an angel! She took one look at me and brought out the right size immediately. She was incredible polite and helpful with showing me how to properly adjust the bra, gave me tons of tips and advice, and was so patient. I don't think I've ever worn a bra that fits so good, I even stood differently! Thanks so much Kemi! ”
Diana, Slovakia