Hi I'm Paula, manager of the Newcastle store

Also Pepperberry
manager photo
I've worked in the Newcastle store since 2004. I became the assistant manager in 2007 and I am now acting manager during Cheryl's maternity leave. I am so excited to have such a fantastic opportunity for an amazing company. I genuinely love my job and I get to meet so many lovely customers on a daily basis. I have a great team here at Newcastle and nothing makes our day like helping our customers find their body confidence by fitting them into the perfect bra!

Store Address

33 Eldon Garden Shopping Centre
Percy Street
Newcastle
NE1 7RA

Telephone: 0191 232 8430

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

How to find us

Five-ten minutes walk from either Haymarket or Monument metro stations, our store is located at Eldon Garden within the Eldon Square shopping complex, next to John Lewis. You will find our store on the upper mall near Gary Hedley and next to Verb. Eldon Garden is also accessible from Percy Street and has its own multi-storey car park.

Opening Times

Monday
10:00am - 6:00pm
Tuesday
10:00am - 6:00pm
Wednesday
10:00am - 6:00pm
Thursday
10:00am - 7:00pm
Friday
10:00am - 6:00pm
Saturday
9:00am - 6:00pm
Sunday
11:00am - 5:00pm
Bank Holidays
11:00am - 5:00pm

Seasonal Opening Times

Good Friday
11:00am - 5:00pm
Easter Saturday
9:00am - 6:00pm
Easter Sunday
Closed
Easter Monday
11:00am - 5:00pm

Local Information

Late night opening: We have a late opening on a Thursday evening, closing at 7.00pm
Car parking: Eldon Garden has its own car park with 430 car parking spaces and links directly into the centre, taking you from car to shops in moments.
Disabled access: Newcastle Shop mobility is based on the 4th level of the Eldon Garden Car Park or accessible at street level from Morden Street. We have an extra-large fitting room which can easily accommodate wheel chairs.
Baby changing facilities: There are toilets and a baby room located on the Upper and the Lower Mall Levels. We have an extra-large fitting room which can easily accommodate push chairs.
Mall seating area: In addition to the waiting area there is a seating area located in the upper mall, where many gentlemen prefer to wait for their partners whilst catching up with a daily newspaper!
View of St James Park: You can see St James Park from our waiting area!
shop photo

Who's who...

I'm Paula I'm a 28 back, I love working for Bravissimo because I get to meet so many lovely people. There's nothing like helping a customer who enters the store feeling frustrated and uncomfortable because they can't find the right bra for their shape and then the first one you put them in is perfect! They end up leaving the store happy and confident and it's rewarding to know you've helped them. Plus, I get to have a sneak peak at all the lovely new bras in my size!
Paula
My name is Jayne and I love everything about working for Bravissimo! Wearing the right bra really can change ladies lives – they look better and feel better and it is a privilege to be a small part of that.
Jayne
I'm Susan and I've been with Bravissimo for over 5 years. I love working at Bravissimo as the range of lingerie is so gorgeous and I love helping customers to find a style that suits them. Getting them fitted into the correct bra size is such a revelation and it really does make a difference to how a person looks and feels. It's such a pleasure to see ladies go out of our store feeling good!
Susan
Bravissimo Store Favourite
as chosen by Sandra, Assistant Manager (Cardiff)

I adore the colours on this bra. The first word that springs to mind is "Summer"! I picture a lazy summer's evening sitting in the garden with a glass of something chilled and bubbly. I can practically smell the barbeque! It is a classic Freya shape that so many of our customers love too.

If you are a Newcastle customer and wish to review your favourite product here please email the name of the item, your review, your name and local store to bravissimo.marketing@bravissimo.com.

What's in store?

We'd love to see you for a free personalised bra fitting!

Our fully trained fitting staff are always on hand to offer individual fittings and advice, whenever you visit us. However, if you'd prefer to plan ahead we are also able to offer you a 20 minute appointment. Please call the store, or pop in to find out more or to book your fitting.

On a daily basis we see such a variety of women; young girls, older ladies, voluptuous ladies, breastfeeding women, women who’ve had mastectomies and women of all shapes and sizes everyday of the week. Many people can feel a bit daunted by having a bra fitted for the first time, but please let us put your fears aside.

fitting rooms

Private fitting rooms

All of our fitting rooms are completely private and you don’t have to change in front of anyone! Being fitted can be daunting for some people, but we really try to make the whole experience an enjoyable one by putting our customers at ease. If you’re uncomfortable about undressing in front of the fitter, don’t worry, we’ll leave you to it – you can lock the fitting room door and we’ll knock before we come in. The fitter need never see you without your bra on if that’s what you’d prefer. We have many different fitters in our shops, which reflect our customers – from younger women to older mums, and we all have lots of experience to ensure that you go away looking and feeling fabulous.

No tape measures

We don’t use tape measures as we don’t feel that they give an accurate portrayal of your size, instead we use the bra that you’re wearing as a guide and show you where it’s not fitting you and ascertain what size you should be from that and also, what styles are more likely to suit you. From there, we encourage you to try on a selection of styles – many different brands of bras fit in a very different way, you may be one size in one style and a different cup size in another. In our experience, 60 per cent of women currently wearing a C cup should be wearing anything from a D cup and above. The majority of women who we fit are wearing a bra that’s too big in the back and too small in the cup, so really, they’re a lot slimmer than they thought they were! Essentially we show you how a good fitting bra looks and feels and why. We then show you all the styles that will flatter you. It’s just like having a personal shopper on hand – we do all the running around fetching you lots of different styles until you’re completely happy!

waiting rooms

Don't worry about the kids

Note to mums with small children – we know that your time is precious and that sometimes you have to bring the children shopping with you. We don’t mind at all having children in the shop, in fact, we have books to keep the little ones entertained while you have your fitting. Note to breastfeeding mums – please don’t worry about breast-feeding in our shop! If you need anything at all, such as a glass of water, (we know that this is thirsty work), please just ask.

Charity

Bra recycling

For 2014, our national charity is Mind, who campaign to improve the lives of people who experience mental health problems, promoting better services and more accepting attitudes.

Bra recycling

As a store we do lots of fund-raising for local charities, and Bravissimo Pepperberry supports one national charity: Mind. We encourage our customers to recycle your old bras in our Charity Bin as the bras in good condition are passed on for distribution in the developing world, and for those well past their prime we receive a £1 for every kilo of material we recycle, so every bra counts!

Here at Newcastle you have helped us to recycle 744kg of bras so far! Thanks for your continued support. If you have any questions or would like to do a local collection of old or ill-fitting bras, please contact us in store.

Our bra recycling

Store news

Shop at Bravissimo

A few of your comments

“ First Visit to your store and it was AMAZING! Brilliant store and staff, best bra I have ever bought in my 31 years of wearing a bra. Thank you. ”
Helen, Durham
“ Thank you, thank you, thank you. Always a pleasure, Bravissimo changing lives day in day out, for the better. ”
Nyree, Newcastle
“ Your staff are fabulous, excellent service and always so happy to help. A great range of beautiful and comfortable bras. ”
Melanie, Tynemouth
“ I was really embarrassed and dreaded coming in for a bra fitting, but my fitter was so lovely and put me at ease straight away. Thank you so much for all your help, I am leaving a new woman. This really is an uplifting experience in more ways than one. ”
Gemma, Newcastle
“ Had a lovely time with my bra fitter, she was dedicated to finding me the perfect fit and style. Shopping here is a real pleasure, staff attentive never pushy and always friendly and welcoming. ”
Linda, Gosforth