Hi I'm Dawn, manager of the Newcastle store

Also Pepperberry
manager photo
Hello my name is Dawn and I am store manager at Newcastle. We have a fantastic team in Newcastle and we are passionate about the brand and the service we give our customers. Come along and say Hello and we look forward to seeing you soon!

Store Address

33 Eldon Garden Shopping Centre
Percy Street

Telephone: 0191 232 8430

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

How to find us

We are located on the first floor of Eldon Garden Shopping Centre which can be accessed via Eldon Square near to John Lewis or Percy Street in Newcastle city centre. On foot we are 5 minutes walk from Haymarket bus and metro station.

Opening Times

10:00am - 6:00pm
10:00am - 6:00pm
10:00am - 6:00pm
10:00am - 7:00pm
10:00am - 6:00pm
9:00am - 6:00pm
11:00am - 5:00pm
Bank Holidays
11:00am - 5:00pm

Local Information

Late night opening: We have a late opening on a Thursday evening, closing at 7.00pm
Car parking: Eldon Garden has its own car park with 430 car parking spaces and links directly into the centre, taking you from car to shops in moments.
Disabled access: Newcastle Shop mobility is based on the 4th level of the Eldon Garden Car Park or accessible at street level from Morden Street. We have an extra-large fitting room which can easily accommodate wheel chairs.
Baby changing facilities: There are toilets and a baby room located on the Upper and the Lower Mall Levels. We have an extra-large fitting room which can easily accommodate push chairs.
Mall seating area: In addition to the waiting area there is a seating area located in the upper mall, where many gentlemen prefer to wait for their partners whilst catching up with a daily newspaper!
View of St James Park: You can see St James Park from our waiting area!
shop photo

Who's who...

I'm Paula I'm a 28 back, I love working for Bravissimo because I get to meet so many lovely people. There's nothing like helping a customer who enters the store feeling frustrated and uncomfortable because they can't find the right bra for their shape and then the first one you put them in is perfect! They end up leaving the store happy and confident and it's rewarding to know you've helped them. Plus, I get to have a sneak peak at all the lovely new bras in my size!
My name is Jayne and I love everything about working for Bravissimo! Wearing the right bra really can change ladies lives – they look better and feel better and it is a privilege to be a small part of that.

What's in store?

We'd love to see you for a free personalised bra fitting!

Our fully trained fitting staff are always on hand to offer individual fittings and advice, whenever you visit us. However, if you'd prefer to plan ahead we are also able to offer you a 20 minute appointment. Please call the store, or pop in to find out more or to book your fitting.

On a daily basis we see such a variety of women; young girls, older ladies, voluptuous ladies, breastfeeding women, women who’ve had mastectomies and women of all shapes and sizes everyday of the week. Many people can feel a bit daunted by having a bra fitted for the first time, but please let us put your fears aside.

fitting rooms

Private fitting rooms

All of our fitting rooms are completely private and you don’t have to change in front of anyone! Being fitted can be daunting for some people, but we really try to make the whole experience an enjoyable one by putting our customers at ease. If you’re uncomfortable about undressing in front of the fitter, don’t worry, we’ll leave you to it – you can lock the fitting room door and we’ll knock before we come in. The fitter need never see you without your bra on if that’s what you’d prefer. We have many different fitters in our shops, which reflect our customers – from younger women to older mums, and we all have lots of experience to ensure that you go away looking and feeling fabulous.

No tape measures

We don’t use tape measures as we don’t feel that they give an accurate portrayal of your size, instead we use the bra that you’re wearing as a guide and show you where it’s not fitting you and ascertain what size you should be from that and also, what styles are more likely to suit you. From there, we encourage you to try on a selection of styles – many different brands of bras fit in a very different way, you may be one size in one style and a different cup size in another. In our experience, 60 per cent of women currently wearing a C cup should be wearing anything from a D cup and above. The majority of women who we fit are wearing a bra that’s too big in the back and too small in the cup, so really, they’re a lot slimmer than they thought they were! Essentially we show you how a good fitting bra looks and feels and why. We then show you all the styles that will flatter you. It’s just like having a personal shopper on hand – we do all the running around fetching you lots of different styles until you’re completely happy!

waiting rooms

Don't worry about the kids

Note to mums with small children – we know that your time is precious and that sometimes you have to bring the children shopping with you. We don’t mind at all having children in the shop, in fact, we have books to keep the little ones entertained while you have your fitting. Note to breastfeeding mums – please don’t worry about breast-feeding in our shop! If you need anything at all, such as a glass of water, (we know that this is thirsty work), please just ask.

Store news

Shop at Bravissimo

A few of your comments

“ Fantastic bras ,fantastic service as always - I used to hate bra shopping, now it's nothing but a joy! ”
Pauline, Gateshead
“ Many thanks for lifting me up! ”
Maggie, Northumberland
“ You make me feel awesome about my boobies! ”
Mila, Durham
“ Great service, lovely staff, thank you I feel a million dollars! ”
Katie, Newcastle
“ I'm wearing the right size! I feel like a new woman! ”
Karen, South Shields