Hi I'm Jen, manager of the Oxford store

Also Pepperberry
manager photo
I've been with the company for many years now and the thing I love most about coming to work is the relaxed and friendly atmosphere we have in store and with our customers. The team and I pride ourselves on giving exceptional customer service in both Bravissimo and Pepperberry, and we thrive on the challenges that face us day to day; whether that's finding your perfect dress or fitting you with a new bra. We cater for many occasions, shapes and sizes and it's that variety that keeps us all on our toes to give you the best experience possible!

Store Address

8 Broad Street

Telephone: 01865 790 023

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

How to find us

We’re located in the centre of Oxford, a few doors away from Cath Kidson and Waterstones, opposite the historical University colleges Balliol and Trinity and only a 3 minute walk from the Randolph hotel and the Ashmolean museum.

Opening Times

9:30am - 5:30pm
9:30am - 5:30pm
9:30am - 5:30pm
9:30am - 5:30pm
9:30am - 5:30pm
9:30am - 6:00pm
10:30am - 4:30pm
Bank Holidays
9:30am - 5:30pm

Local Information

Car parking: Parking in Oxford city centre is expensive and we recommend that you use the Park and Ride service as this will bring you right into the city centre. The Westgate and Abbey Place car parks are now closed until 2017 for redevelopment so please plan ahead! If you do need to park close to the store there is parking on Broad Street which is metered and restricted to 2 hours.
Trains and buses: The railway station is approximately 10 minutes walk from our store.
Baby changing: The nearest toilets/ baby changing facilities are in Debenhams 2 minutes from our store.
shop photo

Who's who...

My name is Chris and I'm a fitting consultant at the Oxford store. I've been here since 2008 and I'm really passionate about what we do. It's such a privilege to be able to help someone feel better about themselves, and how many other people can honestly say that they look forward to going to work every day?
Hi, my name is Donna and I've been working at Bravissimo Oxford since 2013. I love the challenge of helping our customers find a well-fitting bra and knowing that you can boost someone's self-confidence in a matter of minutes. I truly enjoy that every day is different.
Hi! My name is Urshla. I was a customer at Bravissimo before having the privilege of working here in 2013. I enjoy working here with an amazing team who all share a common goal. Each day can bring new challenges but they are far outweighed by the rewards, of when a customer realises they look, but more importantly feels fantastic in their new purchases!
Hi, my name is Chelsie. I love working at Bravissimo Pepperberry because I really believe in giving 100% to make the customers happy - and that is exactly what we do here. I love that something as simple as a well fitting bra can really boost somebody's confidence - it's so rewarding when it's you personally who has made a difference to how someone feels. No two days are the same here and that's really enjoyable!

What's in store?

We'd love to see you for a free personalised bra fitting!

Our fully trained fitting staff are always on hand to offer individual fittings and advice, whenever you visit us. However, if you'd prefer to plan ahead we are also able to offer you a 20 minute appointment. Please call the store, or pop in to find out more or to book your fitting.

On a daily basis we see such a variety of women; young girls, older ladies, voluptuous ladies, breastfeeding women, women who’ve had mastectomies and women of all shapes and sizes everyday of the week. Many people can feel a bit daunted by having a bra fitted for the first time, but please let us put your fears aside.

Private fitting rooms

All of our fitting rooms are completely private and you don’t have to change in front of anyone! Being fitted can be daunting for some people, but we really try to make the whole experience an enjoyable one by putting our customers at ease. If you’re uncomfortable about undressing in front of the fitter, don’t worry, we’ll leave you to it – you can lock the fitting room door and we’ll knock before we come in. The fitter need never see you without your bra on if that’s what you’d prefer. We have many different fitters in our shops, which reflect our customers – from younger women to older mums, and we all have lots of experience to ensure that you go away looking and feeling fabulous.

No tape measures

We don’t use tape measures as we don’t feel that they give an accurate portrayal of your size, instead we use the bra that you’re wearing as a guide and show you where it’s not fitting you and ascertain what size you should be from that and also, what styles are more likely to suit you. From there, we encourage you to try on a selection of styles – many different brands of bras fit in a very different way, you may be one size in one style and a different cup size in another. In our experience, 60 per cent of women currently wearing a C cup should be wearing anything from a D cup and above. The majority of women who we fit are wearing a bra that’s too big in the back and too small in the cup, so really, they’re a lot slimmer than they thought they were! Essentially we show you how a good fitting bra looks and feels and why. We then show you all the styles that will flatter you. It’s just like having a personal shopper on hand – we do all the running around fetching you lots of different styles until you’re completely happy!

waiting rooms

Don't worry about the kids

Note to mums with small children – we know that your time is precious and that sometimes you have to bring the children shopping with you. We don’t mind at all having children in the shop, in fact, we have books to keep the little ones entertained while you have your fitting. Note to breastfeeding mums – please don’t worry about breast-feeding in our shop! If you need anything at all, such as a glass of water, (we know that this is thirsty work), please just ask.

Store news

Shop at Bravissimo

A few of your comments

“ Always a pleasure to come here!! The staff are always so lovely and helpful! Keep up the good work. ”
Gill, Banbury
“ Best fitting I've had in 65 years! ”
Jan, Bristol
“ Brilliant service. Brilliant products. Brilliant staff. ”
Lilian and Mabel, Oxon
“ Thanks so much for the excellent fitting today! ”
Charlotte, Oxford
“ Staff are so knowledgeable and helpful – thanks Bravissimo! ”
Alice, Bath