BravissimoAlana Bra


3.4 out of 5 starsfrom a total of 303 reviewsRead all reviews


Alana is a long-standing favourite for lots of Bravissimo girls who love its firm and comfortable fit. The rigid embroidery in the top cup not only looks great but keeps you in place and minimises jiggle, too! We hope you love this two-tone revamp of a long-standing favourite for big boobed women.

This style comes up small, so we’d suggest trying a cup size bigger than usual but keeping the back size the same.

Choose a colour

Select Your Size

In stock
Low in stock
Available for pre-order
Out of stock

Fit or shape not right? Don't worry - you can return for free!

Latest customer reviews for the Alana Bra

Display options
Items per page

3.4 out of 5 starsfrom a total of 303 reviews

Fit & supportAverage rating: 4.3 out of 5 stars

StyleAverage rating: 4.2 out of 5 stars

True to sizeAverage rating: 4.3 out of 5 stars


Review published on:

Customer rating:1 out of 5 stars

I’ve bought a few of these bras over the years and I recently bought a nude one. This one, however, is unwearable as where the hooks are located, there’s an area that is rough and when I wear it it feels like a needle digging in. It’s driving me crazy and making a bra that should (in theory) be as comfortable as my previous purchases unwearable!
Style purchased: Black32FF

Better than I thought!

Review published on:

Customer rating:4 out of 5 stars

The lady in the shop suggested I tried this bra so when she handed it to me I wasn't hopeful at all. The material isn't soft and I usually go for plunge styles. However, after putting it on, it gave me a great shape and is really supportive. The trim which I thought would make my armpits and under-bust sore doesn't at all! I've had the bra over a year and now I'm back to purchase another one! I'm usually a 36HH but I could get away with the 36H in this style. The straps are quite wide set though so if you have narrow shoulders you may have problems with them slipping. Make sure you get a size that is tight on the band to stop any movement - I think this might be why some other ladies have had problems with rubbing and soreness. Overall I do like this and am buying again but would love a plunge style version please! Also, when will the orange and yellow be available in my size? :(
Style purchased: Black36H

Great support

Review published on:

Customer rating:5 out of 5 stars

I love the Alana for the support, comfort and fit. This is the only style I have bought in 10yrs! Boring yes, but reliable. Please never discontinue this style.
Style purchased: Nude32HH


Review published on:

Customer rating:1 out of 5 stars

I have several Alana Bras. All various colours. All have been fine but I lost weight and needed the fit checked. I was advised to take a 32HH instead of my usual 34HH. This is possibly the most uncomfortable bra I have ever worn. The underband is tight and painful around my torso. The underband , especially the area covering over the hooks and eyes feels like an abrasive against my skin. I thought washing it would help but it hasn’t. A pricey mistake.
Style purchased: Black32HH

Disappointed overall

Review published on:

Customer rating:1 out of 5 stars

I was really excited to try this bra since it came in a size that would (hopefully) fit me better. It does fit me slightly better, though I still need bigger options. The bra is very cute, but otherwise I hate it. The straps are so wideset that they constantly rub/dig in since it aligns with where your arm/shoulder move. Also, because they are so close to my shoulders, they tend to slip off a lot. I can tighten them to minimize them slipping, but then dig in to me more. The material is also uncomfortable. Especially along the underwire. I've never wanted to take a bra off at the end of the day more than this one. Really disappointed.
Style purchased: Black38L

Alana - recommendable

Review published on:

Customer rating:4 out of 5 stars

bought it one year ago and still supporting. Only downside is that the bag scratches (this got better over time).
Style purchased: Black34HH

Great bra

Review published on:

Customer rating:4 out of 5 stars

Great support and amazing fit although the bra gives a more pointed shape then I was expecting nothing wrong with the shape I was just expecting a more rounded look
Style purchased: Black32KK

Nice fitting and support, but...

Review published on:

Customer rating:2 out of 5 stars

I needed new everyday bras and do not have a store close enough to be fitted so I used the reviews and returns service to get a bra that fitted. I found the cup size smaller than previous bras and do not think my shape has changed that much. But when I got one that fitted it was comfortable in size but the materials used are cheap and scratch. I have washed this bra a few times now but this has not changed and I find it difficult to wear on a long day as it scratches at the fastening at the back and around the arms and on the straps. It fitted so I kept it but sometimes put tissue under these points so I can wear it for my 10 hour work shifts. Not buying again.
Style purchased: WhiteAU01WH36G