BravissimoBay Bra


4.6 out of 5 starsfrom a total of 33 reviewsRead all reviews


This plunge bra is unpadded and gives a natural shape with a low centre. The lining in the bottom cup means it’s supportive and the top cups offer more coverage and are stretchy, so it works for loads of different boob shapes. Lots of you have said this is super-comfortable – we’d love to hear your thoughts if you try it!

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Latest customer reviews for the Bay Bra

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4.6 out of 5 starsfrom a total of 33 reviews

Fit & supportAverage rating: 4.6 out of 5 stars

StyleAverage rating: 4.7 out of 5 stars

True to sizeAverage rating: 4.5 out of 5 stars

Beautiful sexy bra

Review published on:

Customer rating:5 out of 5 stars

This is a really beautiful bra. Comfortable and provides a nice plunge shape. I bought it in pink too.
Style purchased: Black36FF

Still love it!

Review published on:

Customer rating:5 out of 5 stars

Having purchased the pink, I was really pleased to see a black version launched, though just knew it’d mean another purchase! I had wondered how it’d fit, as black bras are renowned for being a fair bit tighter due to the amount of dye in them, but I’m pleased to say this arrived in the post and fits like a glove. Easily my favourite bra at the moment - I was a Freya Fancies plunge devotee for years, but this has trumped it. Please can we have pale pink next?
Style purchased: Black32G

Great! Bay is my bae.

Review published on:

Customer rating:5 out of 5 stars

A great non-padded option, looks fab under clothes. Gives a really natural look, and makes your boobs look understated - like you're wearing a bralette, but with loads more support! I did size up in the cup to get the fit perfect.
Style purchased: Black30F

More colours please

Review published on:

Customer rating:5 out of 5 stars

This is the first time I’ve felt compelled to write a review despite being a customer for years. This bra not only looks fantastic but oh my so so comfy, it’s the only “non padded” bra I’ve ever fallen in love with. Normally a Satine girl this is my new fave. Some lighter pastel colours for summer please and to wear under lighter tops. LOVE!
Style purchased: Black32GG

Comfortable & easy to wear

Review published on:

Customer rating:5 out of 5 stars

I love the look of this bra and having read other reviews bought it one cup size up - perfect. It is really comfortable to wear, and because of the stretchy lace it will fit lots of different shapes. The straps are narrow so I wouldn't wear it for doing any exercise as not sure there would be enough support, but I love it for everyday wear. Will be ordering in the other colours.
Style purchased: Black34E

Stylish and comfy

Review published on:

Customer rating:5 out of 5 stars

LOVE the colour, more of these please, Bravissimo! No, it therefore isn’t practical for under pale colours, but who cares?! We have so so many to choose from in nude, that it’s great to see sexy colours in a broad range of sizes which also fit well! This is supportive without feeling matronly, I adore plunge styles too so this was always likely to be a win, but I’m super pleased. Size up in the cup, partly due to it being a plunge (I generally take a 32F/FF and have bought a 32G here, as I have in other Bravissimo bras). Now if only it had a bit of velvet on it...
Style purchased: Pink32G

Comfy but flattens

Review published on:

Customer rating:2 out of 5 stars

After a lumpectomy and with an apple figure (ok, fat tummy) it is difficult to find bras that are comfortable. I have 3 old 'Starburst' Bravissimo bras that are gently washed by hand whilst I lookout for replacements. The Bay bra wires are low at the front so they don't dig into my cleavage. The wires under my boobs are high enough not to dig into my tummy when I am sat at a desk all day. The broad apex shape is generous round the sides to encompass all my boob. However, the rounding flattening shape is not flattering on me, my upper arms have bumped the outer sides of my boobs several times today! The car seat belt rode up over my boob instead of it being kept in my cleavage as normal. It is not a bra I would wear on a date night with my partner as I don't feel glamorous in it at all even though I love the colour. The dark apex seams show through light T-shirts as you would expect. BUT it is comfortable to work in all day and there are very few bras that can do that for me..
Style purchased: Cornflower Blue38G

nice but small cups

Review published on:

Customer rating:3 out of 5 stars

nice bra but small cups equals quad boobing it runs smaller than satine
Style purchased: Cornflower Blue32GG