I have been struggling to find a non-wired bra that actually fits and provides a decent amount of support. I have purchased literally every brand of non-wired bra available in my size, as I am nursing and can't wear an underwire at the moment. This bra is good, and I've decided to keep it because it's the best option I have found so far. I would say it fits true to size and is comfortable to wear all day. In terms of support, I would give it a B. Maybe I am used to the underwire bras and will never find the equivalent support in a non-wired bra. It holds the girls up OK and at least I don't look like a saggy grandmom. I am glad that there is no cone shape. The seams are placed in a good location to avoid this. I am fuller on the bottom than on the top, so this works for me.