I've just discovered Bravissimo. Delighted that you are launching in the USA! First, let me say that you are lightning quick. The order was on my doorstep in NY two days after placing it in the UK. Your online chat was right on point. Without even seeing me, based on my comments about the bras I was currently wearing she was able to guide me to correct sizing. She asked how far I could pull the band of my current bra... about two inches... she explained that I needed to drop the band size from 36 to 34, but in doing so the cup size needed to go from D to F. Sounds crazy, but she was correct! So, although the band is much tighter than I'm used to, this bra is comfortable, supports well and looks good. The longline band width is just perfect. I think if it was longer it would cut into me, as my ribs are a little more padded than they should be.