FreyaPure Nursing Bra


4 out of 5 starsfrom a total of 23 reviewsRead all reviews


This seam-free nursing bra from Freya has flexi-wires which are less rigid and more forgiving than usual underwires and give a great shape and support. The moulded cups are made from a lightweight foam which is breathable and gives a smooth, separated look – no monoboob here!

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Latest customer reviews for the Pure Nursing Bra

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4 out of 5 starsfrom a total of 23 reviews

Fit & supportAverage rating: 4.2 out of 5 stars

StyleAverage rating: 4 out of 5 stars

True to sizeAverage rating: 3.2 out of 5 stars

Not the worst

Review published on:

Customer rating:3 out of 5 stars

This bra is comfy for me but the wires go up so high between my breasts that they stick out and jab my baby when I'm carrying him! As other reviewers have said, the cups are cut very high and do show in many tops. Personally I don't like the way it looks because it holds my boobs out to the sides so from the front they look huuuuge and not in a flattering way but in a way that adds a few pounds. Not good. Maybe just ill fitting, I don't know, but the worst part is the wires jabbing my baby. All the rest I can put up with because I haven't found any better nursing bra yet :(
Style purchased: Nude34HH

Yes, yes, yes!!!

Review published on:

Customer rating:5 out of 5 stars

Brilliant bra, almost like wearing a normal one. It gives great shape and support and is extremely comfortable. So much so I have bought three of them.
Style purchased: Nude30G

Amazing, exactly what I needed

Review published on:

Customer rating:5 out of 5 stars

I was feeling so depressed by how the usual non-wired nursing bras were making my bust look (basically droopy and matron-like) so was really happy when this arrived and gave me some lift and support. It's so comfy; I have basically worn it everyday for the last six months!
Style purchased: Black34G

Excellent bra

Review published on:

Customer rating:5 out of 5 stars

I purchased this bra online, not knowing what size to buy due to my breasts changing size after birth and breastfeeding for the first few months. I used to be a 30G and during pregnancy changed to a 34HH. So I ordered a 34H and next day delivery as I had a wedding to go to the next day. Unfortunately, the bra was too big! So couldn't wear it. Took it back to the store after the wedding and had a bra fitting which I must say that the Nottingham team upstairs were fabulous and very welcoming. The 34GG was a perfect fit. Lifts perfectly and looks so good that I am buying another one. I also have to say I am normally shy but the ladies made me feel so at ease that I wasn't bothered if the lady stayed in with me during the fitting... Thank you ladies.
Style purchased: BlackFY266BLK34GG


Review published on:

Customer rating:2 out of 5 stars

This bra is really itchy, I'm not sure why because I've been buying my bras from Bravissimo for years and have loved every single one... but the extra frilly bits are really uncomfortable. Like another reviewer has said, they also don't stay at the top of the bra, they bunch up around the top of you boob and look cheap and nasty. Apart from that, it's the right size and the support (like all bras from here!) is excellent. It's such a shame about the frilly bit, but I would not recommend.
Style purchased: Black36F

Fab nursing bra- great support

Review published on:

Customer rating:5 out of 5 stars

This has to be the best nursing bra I've ever had and after b/feeding 3 children, I've gone through many styles! You get great support; the bra makes your boobs round, rather than pointy; it's really comfy. However, it's on the pricey side and be careful as the cups are very generous- I went from 36 JJ in Royce to 34hh in this. Highly recommended though.
Style purchased: Black34HH

Best nursing bra I've found yet

Review published on:

Customer rating:5 out of 5 stars

I love this bra so much that I've bought two in nude and one in black despite the high price, and have discarded all the others I had been loathing. I've been wearing them now for about two months and they are all holding up well despite regular washing. It's great to have the flexi-wire and moulded cups provide a good shape. I don't have the issue that many women are talking about with the lace not sitting right, but I think this is probably due to the shape of my boobs, which are bottom-heavy. I agree the cup size is quite generous, so pays to downsize a cup size. Would definitely recommend to others.
Style purchased: Nude34F

Best nursing bra!

Review published on:

Customer rating:5 out of 5 stars

I ordered this bra on another website and am delighted to see that Bravissimo now stocks it as well. Have just ordered another one. Best nursing bra I've found.. really comfortable and supportive and looks great. Cups are a tiny bit bigger than other brands so you might need to go down a size.
Style purchased: Black32F