Sugar CandyNon Wired Bra


3.9 out of 5 starsfrom a total of 71 reviewsRead all reviews


This popular non-wired style is designed to feel super comfortable with its luxuriously soft, stretchy fabric and seam-free cups. The six hook and eye options make it really easy to adjust at the back depending on the level of support you want. In addition to the internal sling under your boobs, there’s a side sling that gives a flattering forward-facing shape.

Check out our handy size grid and if you need any further help with what size to go for – please get in touch, we love to help!

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Fit or shape not right? Don't worry - you can return for free!

Latest customer reviews for the Non Wired Bra

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3.9 out of 5 starsfrom a total of 71 reviews

Fit & supportAverage rating: 3.9 out of 5 stars

StyleAverage rating: 3.7 out of 5 stars

True to sizeAverage rating: 2.5 out of 5 stars


Review published on:

Customer rating:5 out of 5 stars

I bought this as I've had a bout of hives on my chest and underwiring was very painful. It's not pretty but really comfortable although obviously not as supportive/shaping (I'm 34G) as a wired style. I would buy again and wear on a less active day.
Style purchased: BlackM

Very odd shape!

Review published on:

Customer rating:1 out of 5 stars

After reading the great reviews I couldn't wait to try this on. Sadly I was really disappointed - it made my boobs look such an odd shape, it was bizarre!! The sling squeezes in the bottom, then the upper half of the boob points out over it. Really odd. I tried M and L and both were bad. So disappointed as I would love a comfy non wired bra which gives good shape and lift.
Style purchased: PinkL

Comfy and stable

Review published on:

Customer rating:5 out of 5 stars

A very comfortable soft bra for everyday wear and in nude unnoticeable underneath light colors. I do find the side sling and underbust sling a bit thick and they tend to roll a bit, but since they are soft and stretchy this only bothers my sense of order and not my comfort. I found size L a bit too robust for my 34 F/G because the underbust band is wider and has more hooks than the M does, so I kept the latter one and am very happy with it. It's not very pretty, sure, but who cares if it makes what you're wearing over it prettier, while keeping you free of pokey (is that a word?) wires.
Style purchased: PinkM

My Holy Grail of Bras

Review published on:

Customer rating:5 out of 5 stars

Something happened to me during my 3rd pregnancy and now I cannot wear wires. They dig in and are unbearable. Sad, as the Bravissimo Alana was my favourite ever. Hey ho. This Sugar Candy is A.MAY.ZING. OK, the styling is a little plain. It's no good under low cut tops. The support is not quite what you'd get in some styles (but close to the Alana). But it is so comfy. I am more than happy to dress to accommodate it. As a small bonus, you can cross the straps at the back, so you could wear a racer back top with it. Oh, and the monoboob issue... its not as bad as you'd expect.
Style purchased: PinkXS


Review published on:

Customer rating:4 out of 5 stars

This bra is great! I've tried so many non-wired soft bras but this is the one that fits best and actually offers support. It's easy to put on, adjustable, comfortable, not too tight on the band but still gives support and good shape. It's not a wired bra, you won't get the same shape and perkiness, but it does a damn good job and it's so comfy! Only niggle is it arrived with a strange smell lingering on the fabric and I had to wash it twice before it was wearable.
Style purchased: BlackXL


Review published on:

Customer rating:5 out of 5 stars

I recently bought 4 new bras after breast cancer surgery changed the shape and size of my bust. Having worn soft stretchy bras during long treatment and surgeries it is hard to get back into underwired bras, but non underwired bras usually give a less than perfect shape. Not this beauty - I could and do wear it all day, it’s great for work under smart clothes as well as at home days. Soft yet strong and supportive, so so comfy, and gives a decent shape. I’ll be getting another, I wear it so much more than the other three.
Style purchased: PinkL

Worth trying

Review published on:

Customer rating:3 out of 5 stars

At first glance I thought this bra would be rather flimsy and similar to most bralettes. This is NOT the case with this bra - there is some serious firm spandex support underneath its smooth outer appearance. Disappointed that size S did not fit me despite following the sizing chart (my normal size being 32GG). The band was firm and supportive, but my boobs were trying to come out everywhere and it felt like the entire weight of my boobs was pulling on the straps. However, I would like to try it again in M.
Style purchased: PinkS

Best of a bad bunch

Review published on:

Customer rating:3 out of 5 stars

I’ve tried LOTS of non wired bras, sending them back etc. I’m looking for a nursing bra as I’m pregnant. I must say it does hold you up better than others, but the band is being used to hold my boobs, instead of lying underneath. I’m a 36 J. Ordered 2XL, and it just isn’t bigger enough in the cups! Sad as I think it could of worked!
Style purchased: Black2XL