Y'ALL! I can't even tell you how happy I was when I saw that the Zara in the new lilac color goes up to 30 HH/J. This bra has transformed my ability to buy clothing! I normally wear Molke, as underwire bras even in my correct size/shape dig into my diaphragm, but they're limiting in terms of clothes options. To have a non-wired option that is SO CUTE and has normal-ish bra straps is just incredible, thank you Bravissimo! And just in time for summer in the US... I can't thank you enough. About the fit: I'm technically a 28JJ/K or equivalent for Freya, Gorsenia, Ewa, etc. so the fit isn't perfect. I'm full on top and find I don't fall out of it despite it being a sister size and small in the cup at that. The band feels very stretchy even for a 30, but it's plenty for light/medium support for everyday for me. If you're between bands or like a firm band, I recommend sizing down. I would 100% buy it in a 28JJ/K and it'd be perfect! It's a little small on me which makes sense because it's 1-2 cups small and a sister size. But it is absolutely workable! So cute and comfy. Can't recommend enough for folks in the 30J ish range!