Easily my favourite bra! It holds everything well, it doesn't dig in anywhere and is pretty on top of that. It gives nice cleavage, but contains the boobs so that it is not too much which I really like.

Very happy with items, comfort is everything and I found these to be great (both the bra & briefs). Purchased in the sale so good value as well.

I've struggled a lot with finding bras that fit me well and provide support without causing pain. I have very wide breasts that sit very close together so most underwire bras are painful and dig in at the armpits and gore. This is the first wired bra I've found that doesn't have those issues and the overall fit is great. It also wears well under clothing which is important to me. Would be 5/5 except I find this material to be scratchy and the straps dig in after long periods of wearing it. An updated version with a softer material and wider straps would be nice, and so would more color variety. Otherwise a really great shape and style.

I've had the bay bra in blue since early 2020 and it is still my go-to bra on a daily basis. I loved it so much that I even bought it in pink in mid 2020 (which never happens - i have only ever bought a bra in two colour ways twice in my life and this is one). Both of them are still in my daily rotation over a year later. It is incredibly comfortable and I never feel like my boobs are going to fall out, even with bending over, which I put down to the high apex and the stretch mesh. This bra gives a very relaxed, natural look (which I'm not normally a fan of) but I find it works better under button down shirts and more masculine clothing than any other bra I own, mostly due to the less projected shape. I also love it under t-shirts for that reason. I never get underwire marks or pain from this bra (which unfortunately is often a fact of life for a 28HH) however as it is not available in a HH I sister-sized to a 30H - which is also going to contribute to the comfort around the ribs. I also think it looks amazing and makes me feel very fashionable and trendy (considering the current trend of cute bralettes and a more natural look). I am also the 'as seen on you' girl for the cornflower blue version! In conclusion, I don't think i have ever bought a bra that has proved to be such an everyday workhorse whilst also being something I would happily wear when I wanted to look cute for someone special.

I really wanted to love this bra - so gorgeous (I was so hopeful, I bought all shades, which are all lovely). Fit was good and the bra looked nice, but it gave me a silhouette I just didn't like. As other reviewers have said, this bra sets breasts very wide apart, and pulls them out towards armpits. Nice that you can wear a deep v top without a "pushed together" cleavage, but just wasn't what I was looking for under clothes. Very disappointed that I have to send back.

I really can forget I'm wearing a bra when I have this on. The only slight issue is my boobs can make a bid to escape if I'm being active - reaching or stretching too much - when gardening.

Nice lace, but the fit didn’t work for me at all, it pulled my boobs out towards my armpits in a very unflattering way.

Such a flattering bra. The illusion part is so pretty. I love the style and the fit is fab. I was worried with this style they may look 'hammock' like but they don't at all! Amazing what a good fitting bra can do for you!