After discovering my new Freya size of 28F (normally I'm a 30E/F), I've tried several of their bras & was delighted to see the lower, narrower back in this style. The fit I think is similar to Freya balcony plunge bras; the stretch lace isn't as adaptable/flexi as the one used in Panache bras though (Clara, Andorra or Jasmine). I bought it in store and wore it the same evening for several hours, and though it was a hot day, it was super comfortable, no chaffing etc. Best thing is the lower back works, as I hoped, in a keyhole back dress I own! The regular price is also fairly purse-friendly.