Hi I'm Evelin, manager of the London - Covent Garden store

manager photo
I love working for Bravissimo as no two days are the same. The team at Covent Garden store are committed to providing the best service we can for our invaluable customers. We strive to have our customers leave with a smile. We look forward to welcoming you to our store here in Covent Garden.

Store Address

20 Tavistock Street
Covent Garden

Telephone: 0207 395 5760

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

How to find us

We are located behind the Transport Museum and next to Lyceum Theatre (Lion King). We are seconds away from Covent Garden Piazza and a 2 minute walk from the Strand and The Savoy Hotel.

Opening Times

10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 7:00pm
11:00am - 5:00pm
Bank Holidays
11:00am - 5:00pm

Local Information

Late night opening: We are open every night til 7pm
Car park: If you choose to drive there are parking meters near Dury Lane. There are some free parking spaces for people with a disabled badge
Train and buses: The local buses for our store are: coming from South 4, 341, 243, 76. Coming from north 11, 88, 139, 23, 6, 13.
Disabled access: We have a ramp in store for people in Wheelchairs for excellent access to the store
Other info: There are baby change facilities opposite the shops in the public toilets next to the London Transport Museum
shop photo

Who's who...

I love working at Bravissimo! I especially love it when I get a customer’s size correct for the first time and deliver exactly what they are looking for. It is a satisfying feeling seeing customers happy and feeling fantastic!
Hi I'm Mercie and I've been here since February 2004. I can't quite believe it, it's gone so quick. I love the fact that working here means I can change someone's life and mindset and we have a team who are like a family. I enjoy going the extra mile to educate, fit, and acknowledge what a good bra can do for self esteem and personal growth.
Hi I'm Georgina. I love working at Bravissimo, the team are like my second family. I've never met so many ladies working so hard to better the lives of other women just by making them feel amazing in their bras! But it really does make all the difference. Since discovering Bravissimo I've never looked back at my old bras. I’ve found a new confidence, and I love that I can help so many ladies find their confidence too!

What's in store?

We'd love to see you for a free personalised bra fitting!

Our fully trained fitting staff are always on hand to offer individual fittings and advice, whenever you visit us. However, if you'd prefer to plan ahead we are also able to offer you a 20 minute appointment. Please call the store, or pop in to find out more or to book your fitting.

On a daily basis we see such a variety of women; young girls, older ladies, voluptuous ladies, breastfeeding women, women who’ve had mastectomies and women of all shapes and sizes everyday of the week. Many people can feel a bit daunted by having a bra fitted for the first time, but please let us put your fears aside.

fitting rooms

Private fitting rooms

All of our fitting rooms are completely private and you don’t have to change in front of anyone! Being fitted can be daunting for some people, but we really try to make the whole experience an enjoyable one by putting our customers at ease. If you’re uncomfortable about undressing in front of the fitter, don’t worry, we’ll leave you to it – you can lock the fitting room door and we’ll knock before we come in. The fitter need never see you without your bra on if that’s what you’d prefer. We have many different fitters in our shops, which reflect our customers – from younger women to older mums, and we all have lots of experience to ensure that you go away looking and feeling fabulous.

No tape measures

We don’t use tape measures as we don’t feel that they give an accurate portrayal of your size, instead we use the bra that you’re wearing as a guide and show you where it’s not fitting you and ascertain what size you should be from that and also, what styles are more likely to suit you. From there, we encourage you to try on a selection of styles – many different brands of bras fit in a very different way, you may be one size in one style and a different cup size in another. In our experience, 60 per cent of women currently wearing a C cup should be wearing anything from a D cup and above. The majority of women who we fit are wearing a bra that’s too big in the back and too small in the cup, so really, they’re a lot slimmer than they thought they were! Essentially we show you how a good fitting bra looks and feels and why. We then show you all the styles that will flatter you. It’s just like having a personal shopper on hand – we do all the running around fetching you lots of different styles until you’re completely happy!

waiting rooms

Don't worry about the kids

Note to mums with small children – we know that your time is precious and that sometimes you have to bring the children shopping with you. We don’t mind at all having children in the shop, in fact, we have books to keep the little ones entertained while you have your fitting. Note to breastfeeding mums – please don’t worry about breast-feeding in our shop! If you need anything at all, such as a glass of water, (we know that this is thirsty work), please just ask.

Store news

Shop at Bravissimo

A few of your comments

“ Great help as always and I am walking away with my old faithful “Alana” bra. The best fit in town!!! Thanks. ”
Zoe, Leyton
“ I look as if I have new boobs. Thank you so much. ”
Kim, London
“ Suki was an absolutely brilliant fitter! She went above and beyond to find me the right fits. Thank you! ”
Lizzie, London
“ Sophie was fabulous. Thank you so much!!! :) ”
Sabina, Germany