Hi I'm Emma, manager of the London - Covent Garden store

manager photo
The reason I have enjoyed working for Bravissimo for five years is I love what we do. Our customers love the difference a fitting can make to them, and it still amazes me too! I could not ask for a better environment to work in, from the wonderful ladies in my store, to the great Head office and Warehouse team we have. We are all committed to what we do, and our dedication makes this company the perfect place to deliver the great service our customers deserve and enjoy.

Store Address

20 Tavistock Street
Covent Garden

Telephone: 0207 395 5760

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

How to find us

We are located behind the Transport Museum and next to Lyceum Theatre (Lion King). We are seconds away from Covent Garden Piazza and a 2 minute walk from the Strand and The Savoy Hotel.

Opening Times

10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 7:00pm
11:00am - 5:00pm
Bank Holidays
11:00am - 5:00pm

See our seasonal opening times for late night shopping and Christmas opening times.

Seasonal Opening Times

Christmas Eve
10:00am - 4:00pm
Christmas Day
Boxing Day
New Years Eve
10:00am - 6:00pm
New Years Day

Local Information

Late night opening: We are open every night til 7pm
Car park: If you choose to drive there are parking meters near Dury Lane. There are some free parking spaces for people with a disabled badge
Train and buses: The local buses for our store are: coming from South 4, 341, 243, 76. Coming from north 11, 88, 139, 23, 6, 13.
Disabled access: We have a ramp in store for people in Wheelchairs for excellent access to the store
Other info: There are baby change facilities opposite the shops in the public toilets next to the London Transport Museum
shop photo

Who's who...

Hi, my name is Sophie. I have been working at Bravissimo since 2012. I enjoy working here because it is a lot more skilled and detailed than other retail jobs. I like to make the customers happy!
Hi I'm Mersiha, I'm the store supervisor and my life at Bravissimo started in 2011. Discovering that I am a size 28f/ff made me realise just how many women are wearing the wrong size. I love the results a good fitting bra gives and how much of a change it makes to a woman's life.
Hi I'm Mercie and I've been here since February 2004. I can't quite believe it, it's gone so quick. I love the fact that working here means I can change someone's life and mindset and we have a team who are like a family. I enjoy going the extra mile to educate, fit, and acknowledge what a good bra can do for self esteem and personal growth.
Hi I'm Nirvana. My first experience at bravissimo changed my life, it was the first time I got a full education on bras and fittings and I wanted to give that amazing experience to others.

What's in store?

We'd love to see you for a free personalised bra fitting!

Our fully trained fitting staff are always on hand to offer individual fittings and advice, whenever you visit us. However, if you'd prefer to plan ahead we are also able to offer you a 20 minute appointment. Please call the store, or pop in to find out more or to book your fitting.

On a daily basis we see such a variety of women; young girls, older ladies, voluptuous ladies, breastfeeding women, women who’ve had mastectomies and women of all shapes and sizes everyday of the week. Many people can feel a bit daunted by having a bra fitted for the first time, but please let us put your fears aside.

fitting rooms

Private fitting rooms

All of our fitting rooms are completely private and you don’t have to change in front of anyone! Being fitted can be daunting for some people, but we really try to make the whole experience an enjoyable one by putting our customers at ease. If you’re uncomfortable about undressing in front of the fitter, don’t worry, we’ll leave you to it – you can lock the fitting room door and we’ll knock before we come in. The fitter need never see you without your bra on if that’s what you’d prefer. We have many different fitters in our shops, which reflect our customers – from younger women to older mums, and we all have lots of experience to ensure that you go away looking and feeling fabulous.

No tape measures

We don’t use tape measures as we don’t feel that they give an accurate portrayal of your size, instead we use the bra that you’re wearing as a guide and show you where it’s not fitting you and ascertain what size you should be from that and also, what styles are more likely to suit you. From there, we encourage you to try on a selection of styles – many different brands of bras fit in a very different way, you may be one size in one style and a different cup size in another. In our experience, 60 per cent of women currently wearing a C cup should be wearing anything from a D cup and above. The majority of women who we fit are wearing a bra that’s too big in the back and too small in the cup, so really, they’re a lot slimmer than they thought they were! Essentially we show you how a good fitting bra looks and feels and why. We then show you all the styles that will flatter you. It’s just like having a personal shopper on hand – we do all the running around fetching you lots of different styles until you’re completely happy!

waiting rooms

Don't worry about the kids

Note to mums with small children – we know that your time is precious and that sometimes you have to bring the children shopping with you. We don’t mind at all having children in the shop, in fact, we have books to keep the little ones entertained while you have your fitting. Note to breastfeeding mums – please don’t worry about breast-feeding in our shop! If you need anything at all, such as a glass of water, (we know that this is thirsty work), please just ask.


Bra recycling

For 2014, our national charity is Mind, who campaign to improve the lives of people who experience mental health problems, promoting better services and more accepting attitudes.

Bra recycling

As a store we do lots of fund-raising for local charities, and Bravissimo Pepperberry supports one national charity: Mind. We encourage our customers to recycle your old bras in our Charity Bin as the bras in good condition are passed on for distribution in the developing world, and for those well past their prime we receive a £1 for every kilo of material we recycle, so every bra counts!

Here at London - Covent Garden you have helped us to recycle 125kg of bras so far! Thanks for your continued support. If you have any questions or would like to do a local collection of old or ill-fitting bras, please contact us in store.

Our bra recycling

Store news

Shop at Bravissimo

A few of your comments

“ Great help as always and I am walking away with my old faithful “Alana” bra. The best fit in town!!! Thanks. ”
Zoe, Leyton
“ I look as if I have new boobs. Thank you so much. ”
Kim, London
“ Suki was an absolutely brilliant fitter! She went above and beyond to find me the right fits. Thank you! ”
Lizzie, London
“ Sophie was fabulous. Thank you so much!!! :) ”
Sabina, Germany