Diversity & Inclusion

Our Pledge

We are committed to doing better to be more diverse as an organisation, representative of our Black community, and all of our wonderful Bravissimo community, and making an active stand against all forms of racism. This will be done through systemic change.

We will updating this page as we progress to be transparent and open in our actions, as you can read below…

Our Updates

To make true lasting change you need to start with the foundations. These are our first actions.

  1. We will collect diversity data from across the organisation so we can have full visibility to understand what actions or changes are needed. The output will be shared openly with our people and on our website.

  2. We will establish a Bravissimo Diversity and Inclusion Group with representatives from all areas of Bravissimo and our leadership team. The Diversity and Inclusion Group will work to hold us all to account in supporting diversity and being more representative in all we do: including but not only marketing and models, product ranging, recruitment and team diversity.

  3. We will review all our policies in relation to racism and inclusion, and develop training, resources and stronger support as an ongoing commitment.

  4. We will have a page on our website where our teams and our customers can see data, actions, outcomes and progress as it’s made.

  5. Bras are no longer labelled under the term “nude” in any of our shops or online channels. These “skin tone bras” will now have a name appropriate to their shade – e.g. latte, cinnamon etc. We recognise this is a first step in a positive change to more representation of range, as we are working internally on longer term change with our branded suppliers to influence both language and the range of products/colours available for our customers.

Some of our customers have wanted to know what our policies and position on sustainability and our supply chain are, which can be found here. like with all we do, we constantly review and update them.