Bra Recycling Scheme

Looking for a place to donate old bras?

Wondering where to donate bras in the UK? With the Bravissimo Bra Recycling Scheme, you can easily donate your old bras at any one of our UK shops. By recycling used bras with us, you are helping support Coppafeel’s amazing work! Keep reading to find out more about the benefits of our UK Bra Recycling program.

What does the Bra Recycling Scheme involve?

It’s easy to recycle your bra with Bravissimo. All you need to do is bring your old or unwanted bras in to one of our shops (it doesn’t matter what brand they are or what condition they’re in – honestly!) and put them in our bra recycling bins (or dump the old one you’ve been wearing while you treat yourself to a new one!). The bigger the bra the better!

For every kg of bras we receive we donate to Coppafeel to support their wonderful work in highlighting the importance of checking your boobs to give everyone the best possible chance of surviving breast cancer. Donating old bras is a great way for us to support other women and get those important conversations started.

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How does bra recycling work?

After the donated bras have been dropped off at the bra banks in our shops, they are handled our recycling provider SOEX. SOEX are a European company, based in Germany, who focus on finding innovative ways to recycle textiles and prolong the life of textile goods. Did you know – SOEX handle around 350 tonnes of textiles a day across Europe – wow!

Step 1

The unwanted bras are sent from our shops to our warehouse where they are picked up for collection by SOEX’s team of UK drivers.

Step 2

The bras are then shipped in bulk to SOEX’s recycling facility in Germany where they are hand sorted by 700 people into bras that can be re-worn or recycled.

Step 3

The bras that can be re-worn are given a new life – yay! They are sent to around 70 different countries so they can support Bravissimo girls around the world!

Step 4

Donated bras that are destined to be recycled are processed through SOEX’S recycling facilities where all the different types of materials and components are separated. Some materials are recycled for padding for insulation, reworked to make car seats and even the dust from these processes can be made into recycled cardboard. Who knew recycling used bras could go so far?

SOEX Recycling

Watch the video below to find out more about SOEX and all the amazing, innovative work they are doing to target textile waste and recycling across Europe…

How can we be more sustainable?

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