Bra Recycling

Looking for a place to donate old bras? We run a bra recycling scheme in our shops and this is a great way that we Bravissimo girls can support Mind’s amazing work. All you need to do is bring your old bras in to one of our shops (it doesn’t matter what condition they’re in – honestly!) and put them in our recycling bin (or dump the old one you’ve been wearing while you treat yourself to a new one!).


For every kg we recieve, we make a donation to Mind for their amazing work – so the bigger the bra, the better! All the bras that are donated are then recycled for good use. Those which are in a useable condition go directly to women in developing countries across the world. Those bras which can’t be used are broken down into parts which are also recycled. So next time you’re thinking about having a bra clear-out, please remember our scheme – lots of small acts of kindness from Bravissimo girls can really make a difference.