Bravissimo's Gender pay gap report - 2020

Company gender pay analysis

Percentage of men and women in each pay quartile

Top quartile28%72%
Upper middle quartile32%68%
Lower middle quartile4%96%
Lower quartile20%80%

Proportion of employees receiving extra ‘bonus’ payments: 0% of women, 0% of men.

Women’s hourly rate is 2.9% lower than men’s (mean)
Women’s hourly rate is 37% lower than men’s (median)


Bravissimo is a company that is predominantly run by women. 94% of our employees are women, including our CEO and six out of seven of our leadership team. The vast majority of our management roles are also filled by women. Given that we are a women-led company, the gender pay gap numbers might seem surprising. Our gender pay gap percentages at Bravissimo are volatile due to the relatively small number of Bravissimo employees that are men, so a small number of male joiners or leavers can have a big impact on our gender pay gap figures.

Our gender pay gap has been severely skewed by the updated reporting rules due to the Covid 19 pandemic. We were heavily impacted by the pandemic. When we captured the data on 5 April 2020 all our retail stores were closed and 88% of all our employees (retail, operational and office teams) were on furlough. We were not able to top up these payments and as a result these employees received less than 100% of their pay and have been excluded (as per the reporting rules) from three of the six gender pay gap calculations. Our mean gender pay gap has been reducing over the past couple of years, however this year it has reduced further due to the impact of the reporting guidelines and furlough.

It is important to note that in many of our roles, employees are required to work directly with our customers, fitting them in bras and swimwear. The law allows employers to specify gender for this type of role for reasons of privacy and decency, and because of this, these roles in Bravissimo are only done by women. There are roles requiring bra fitting at all pay levels of the business, but the greatest number of these roles are at the lower pay levels. The gender pay gap in the overall results is not because we employ fewer women in management and leadership roles, it is because we do not have male bra fitters.

Click here to find our more about diveristy and inclusion at Bravissimo.