We have 29 stores in the UK, so please do drop by if you're around our way!

We've opened our first US store in New York City!

We are beyond excited to let you know we have opened our very first store in the US in SoHo, New York! Its been a dream of ours to be able to meet and fit the loyal Bravissimo girls who shop with us stateside and we are so happy to have made this a reality!

Where can you find us?

Our store is at 433 West Broadway, by Prince Street. It’s within easy walking distance from Prince St and Spring St subway stations. You can call the store on 1 (646) 989-1100.

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What's inside

Our SoHo store offers a wide selection of lingerie, swimwear and clothing as well as our friendly fitting service which we hope will leave you feeling uplifted in every way!

We have lots of styles and sizes in our store but as we’re not able to stock everything that’s on our website, if there is a particular style you would like to try, it’s a good idea to check with the store in advance before you make a trip to see us.

Latest reviews for our shops


4.9411764705882355 out of 5 starsfrom a total of 102 reviews

Amazing service and so happy with purchases

Review published on:Bravissimo Norwich

Customer rating:5 out of 5 stars

I made my very first visit to the Norwich store last Friday. After losing 5 1/2 stone I needed refitting for a bra and after searching the internet, Bravissimo came up. I am from Bury St Edmunds/Diss area and nearest store is Norwich so off I went. I didn’t book an appointment but after entering the store the staff couldn’t have been friendlier and fitted me in straight away. The fitting was very good and all new to me with no tape measure. I had every step of the fitting explained to me and the lady was very friendly and professional and put me at ease, but the bras they chose couldn’t have been comfier and now I am the owner of the most comfy bras ever. Thank you so much and I will be back for more x

Uplifting experience in every way

Review published on:Bravissimo London - Ealing

Customer rating:5 out of 5 stars

I have been shopping at Bravissimo for years. Ealing was the only store at one point, and now I’ve a few to choose from. Needed to exchange a bra for my mum who uses a walking stick as she’s not too steady on her feet anymore, so location was going to be important. On this occasion we decided to go to Ealing and the trip was worth it. The ladies were so helpful and assisted mum with her exchange and additional purchases. Nothing is ever too much for the Bravissimo team. They are willing to help and suggest options if needs be. Thanks for looking after my mum.
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We also have 29 stores in the UK if you ever visit!