We have 29 stores in the UK, so please do drop by if you're around our way!

Our store in New York City is open!

We are beyond excited to let you know our New York store is open. You can find out what we're doing to keep you safe in store here.

Where can you find us?

Our store is at 433 West Broadway, by Prince Street. It’s within easy walking distance from Prince St and Spring St subway stations. You can call the store on 1 (646) 989-1100.

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What's inside

Our SoHo store offers a wide selection of lingerie, swimwear and clothing as well as our friendly fitting service which we hope will leave you feeling uplifted in every way!

We have lots of styles and sizes in our store but as we’re not able to stock everything that’s on our website, if there is a particular style you would like to try, it’s a good idea to check with the store in advance before you make a trip to see us.

Latest reviews for our shops


4.937888198757764 out of 5 starsfrom a total of 161 reviews

Boob Hugs for Everyone!

Review published on:Bravissimo New York

Customer rating:5 out of 5 stars

We went on a roomie trip on a rainy Sunday afternoon to upgrade our bra-drobes. The store was so pretty and neat and clean. We were greeted immediately by a member of staff who was super friendly and explained how everything worked. We were put at ease that everything would be able to operate safely despite The Covid-Pocalypse we currently live in. We had a lot of help finding/trying on bras (lots of different styles & sizes) from our fitters, and they were so lovely and knowledgable and accommodating. We will definitely be going back, even though our bank accounts are currently angry with us! #thanksfortheboobiehugs

Fantastic, friendly service

Review published on:Bravissimo Leeds

Customer rating:5 out of 5 stars

Great job Bravissimo! The staff in the Leeds store were so professional, so helpful and friendly, I was fitted by two different fitters on my visits, and I have already recommended your store to friends and will continue to do so. Bravo Bravissimo keep up the good work and thank you.
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We also have 29 stores in the UK if you ever visit!