We have 29 stores in the UK, so please do drop by if you're around our way!

Our store in New York City is currently closed

We had a fire in our lovely Soho building on 5th January. All our teams are safe, but we will be closed for now, until further notice.

Where can you find us?

Our store is at 433 West Broadway, by Prince Street. It’s within easy walking distance from Prince St and Spring St subway stations. You can call the store on 1 (646) 989-1100.

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What's inside

Our SoHo store offers a wide selection of lingerie and swimwear as well as our friendly fitting service which we hope will leave you feeling uplifted in every way!

We have lots of styles and sizes in our store but as we’re not able to stock everything that’s on our website, if there is a particular style you would like to try, it’s a good idea to check with the store in advance before you make a trip to see us. Our clothing range is now only available online, while stocks last.

Latest reviews for our shops


4.956810631229236 out of 5 starsfrom a total of 301 reviews

First virtual fitting

Review published on:Bravissimo Leeds

Customer rating:5 out of 5 stars

Who knew I could feel just as cared for and well-looked after at home in France, as when I visit the store in London! My fitter was utterly professional, friendly and made me feel very confident about my new nursing bras. I'm so excited to be uplifted once again!

Virtual Fitting

Review published on:Bravissimo London - Oxford Circus

Customer rating:5 out of 5 stars

Thank you so much to my fitter who I had a virtual fitting with, she was really helpful and really knowledgeable. She helped me pick out some items and I can't wait for them to arrive and to speak to her again to see how we feel about the different styles I have ordered and their fit. Thank you again!
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We also have 26 stores in the UK if you ever visit!