We have 29 stores in the UK, so please do drop by if you're around our way!

We've opened our first US store in New York City!

We are beyond excited to let you know we have opened our very first store in the US in SoHo, New York! Its been a dream of ours to be able to meet and fit the loyal Bravissimo girls who shop with us stateside and we are so happy to have made this a reality!

Our New York Shop is closed

Hello everyone,

The coronavirus outbreak is bringing challenging times for all of us, so we want to let you know what is happening at Bravissimo. We want to make sure we are looking after both our customers and our own teams. Our store in New York is closed for the time being and we will keep in touch to let you know when we reopen it. In the meantime, if you want to shop with us or would like any help or advice, please do get in touch. Our website is available 24/7 as usual or call us toll-free at +1 877 826 3857. Let’s continue to support each other at these difficult times – please head to our social channels to stay connected and to keep each other uplifted!

With love from
The Team at Bravissimo

Where can you find us?

Our store is at 433 West Broadway, by Prince Street. It’s within easy walking distance from Prince St and Spring St subway stations. You can call the store on 1 (646) 989-1100.

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What's inside

Our SoHo store offers a wide selection of lingerie, swimwear and clothing as well as our friendly fitting service which we hope will leave you feeling uplifted in every way!

We have lots of styles and sizes in our store but as we’re not able to stock everything that’s on our website, if there is a particular style you would like to try, it’s a good idea to check with the store in advance before you make a trip to see us.

Latest reviews for our shops


4.921875 out of 5 starsfrom a total of 128 reviews

My fitter is fabulous

Review published on:Bravissimo Leeds

Customer rating:5 out of 5 stars

After being a customer at Bravissimo for many, many years I know all the girls there are really lovely BUT my fitter at my last fitting was exceptional. She is extremely professional and sympathetic and can totally empathise with all her customers. 12 years ago I had breast cancer and was totally paranoid, but my fitter made me look and feel supported and confident again. Last year I was diagnosed again with another cancer and decided this time to have a breast reduction as well. The fitter I saw was fabulous, she gave me the best advice as always and made me feel better about things. Yesterday I was fitted with my first wired bra’s for a long time and wow wow wow the fitter has a magic talent! I feel normal again and look bloody fabulous in my lovely lacy bra’s. I went from 38 k to a 38 FF. Thank you to my fitter: your customers love you, keep up the amazing work because you’re just magic at it.

This experience was genuinely life changing!

Review published on:Bravissimo Leeds

Customer rating:5 out of 5 stars

I had a fantastic experience in your Leeds store on March 11th. I visited the store on a bit of a whim, having not shopped at Bravissimo before. I have always felt uncomfortable bra shopping, preferring to just buy online in the same size I had previously and hoping for the best, with varying results. I was approached by an advisor who offered me a walk in bra fit, and the experience was fantastic. She made me feel comfortable and was able to give some fantastic suggestions about fit. She didn't make me feel self conscious (or silly when I said I didn't wear padded bras when apparently the one I had on already was padded!) She was informative and had great stock knowledge, being able to tell me comprehensively what colour options were available in my chosen styles and finding out if they were in stock at the warehouse when the shop didn't have the stock. Needless to say I recycled my old bra on the spot and kept one of my new ones on as the fit was far and away the most comfortable bra I have worn, and there was no way my old ill fitting one was going back on! I ordered 5 bras (I don't think I've ever had so many at once! What a sad thing to say!) and already have my eyes on a couple more on the website! All staff I interacted with that day were fantastic. The store is a really welcoming place and I will be back!
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We also have 29 stores in the UK if you ever visit!