We have 29 stores in the UK, so please do drop by if you're around our way!

Our store in New York City is open!

We are beyond excited to let you know we have re-opened our New York store. You can find out what we're doing to keep you safe in store here.

Where can you find us?

Our store is at 433 West Broadway, by Prince Street. It’s within easy walking distance from Prince St and Spring St subway stations. You can call the store on 1 (646) 989-1100.

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What's inside

Our SoHo store offers a wide selection of lingerie, swimwear and clothing as well as our friendly fitting service which we hope will leave you feeling uplifted in every way!

We have lots of styles and sizes in our store but as we’re not able to stock everything that’s on our website, if there is a particular style you would like to try, it’s a good idea to check with the store in advance before you make a trip to see us.

Latest reviews for our shops


4.934640522875817 out of 5 starsfrom a total of 153 reviews

First time at Bravissimo - left with a smile!

Review published on:Bravissimo Leeds

Customer rating:5 out of 5 stars

After having a really bad experience at an independent shop earlier in the week I had been really reluctant to get a bra fitting again. A friend encouraged me to try Bravissimo and I popped in on a whim on a Sunday. I was greeted by a really friendly member of the team, I was instantly made to feel comfortable and engaged with and was swiftly sent downstairs for a fitting despite not having had anything booked. I was then helped by another member of staff for my fitting. The fitter quickly built a rapport with me, I really appreciated how knowledgeable and genuine she was at finding a bra that would fit me well and make me feel confident. I know she was really busy but she took the time to keep improving little tweaks here and there to get the best possible bra and after about 7/8 different tries we found two bras that made me feel genuinely good. I just wanted to say a big thank you as it was an experience that put a smile on my face and brought a lot of positivity to my weekend - something I think everyone needs right now!

Thank you!!

Review published on:Bravissimo London - Westfield White City

Customer rating:5 out of 5 stars

I have been coming to bravissimo for the past 8 years since moving to London. It’s the only place where I can find beautiful bras that fit me. I really appreciated the store manager's help today. I was just about to leave the store very upset and without a bra when she came and helped me. She waited outside the fitting room while I was trying the bras on and was able to help me find the right fit. She was so positive and happy and I didn’t feel rushed at all. I cannot explain how much I appreciated her help today.
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We also have 29 stores in the UK if you ever visit!