We have 29 stores in the UK, so please do drop by if you're around our way!

Our store in New York City is open!

We are beyond excited to let you know we have re-opened our New York store. You can find out what we're doing to keep you safe in store here.

Where can you find us?

Our store is at 433 West Broadway, by Prince Street. It’s within easy walking distance from Prince St and Spring St subway stations. You can call the store on 1 (646) 989-1100.

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What's inside

Our SoHo store offers a wide selection of lingerie, swimwear and clothing as well as our friendly fitting service which we hope will leave you feeling uplifted in every way!

We have lots of styles and sizes in our store but as we’re not able to stock everything that’s on our website, if there is a particular style you would like to try, it’s a good idea to check with the store in advance before you make a trip to see us.

Latest reviews for our shops


4.929078014184397 out of 5 starsfrom a total of 141 reviews

Excellent service

Review published on:Bravissimo Norwich

Customer rating:5 out of 5 stars

I’ve been shopping with Bravissimo for a while now and have never found anywhere better. I needed to have a bit of a restock of my bras and booked in for a fitting as I thought I might need to go up a cup size. My fitter was extremely helpful in figuring out which size I should go for and found me loads of different styles to try. She was super friendly and made me feel completely comfortable. Within no time I was walking away with 2 new bras which I love. I will certainly be going back to get more soon!

Mother & Daughter fitting

Review published on:Bravissimo Oxford

Customer rating:5 out of 5 stars

Fabulous service throughout. All staff were wonderful, from the girl who greeted us at the door to book us in for the fitting to the girl who did the fitting, to the girl on checkout. I wish I could remember the girls name who ran around doing our fittings, she was wonderful, very knowledgeable, and very competent at her job. Myself and my daughter left with a bra each and another bra each on order. Best fitting experience ever and I always leave bravissimo satisfied. I’ll never go anywhere else. So friendly and make you feel comfortable and ‘normal’ whatever your size. Had a fantastic experience.... thank you very much x
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We also have 29 stores in the UK if you ever visit!