We have 29 stores in the UK, so please do drop by if you're around our way!

Our store in New York City is open!

We are beyond excited to let you know our New York store is open. You can find out what we're doing to keep you safe in store here.

Where can you find us?

Our store is at 433 West Broadway, by Prince Street. It’s within easy walking distance from Prince St and Spring St subway stations. You can call the store on 1 (646) 989-1100.

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What's inside

Our SoHo store offers a wide selection of lingerie, swimwear and clothing as well as our friendly fitting service which we hope will leave you feeling uplifted in every way!

We have lots of styles and sizes in our store but as we’re not able to stock everything that’s on our website, if there is a particular style you would like to try, it’s a good idea to check with the store in advance before you make a trip to see us.

Latest reviews for our shops


4.95067264573991 out of 5 starsfrom a total of 223 reviews

Virtual Fitting - Amazing

Review published on:Bravissimo Leeds

Customer rating:5 out of 5 stars

I was really apprehensive about a virtual fitting. I know Bravissimo don't use tape measures, but fitting it to you is a massive help. However I needed a bra and couldn't get to store, so virtual it was and I couldn't be happier. My fitter at the Leeds store was amazing, she listened, advised and explained. Yes I didn't have her adjusting straps or letting me try before I buy. However from our our conversation I'm confident about my purchases. Roll on the postie :) Thank you to my fitter and Bravissimo

Really great virtual fitting experience!

Review published on:Bravissimo Norwich

Customer rating:5 out of 5 stars

Just had my first virtual fitting! Was so lovely! They listened to all the things I like and dislike about the bras I own already and helped me find some beautiful new ones! Really great experience! Thank you so much.
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We also have 29 stores in the UK if you ever visit!