Our store is now closed ...but this isn't goodbye!

We’re still here to help you find great-fitting bras and swimwear!

We’d love to support you with...
• Finding your perfect fit
• Stocking up on your favorite bras
• Discovering new favorites from our latest collection
• Shopping our swimwear by bra experts

Something to return?
If you need to return or exchange something you bought in store, don’t worry! Contact us by phone, email or chat and we’ll be able to help.

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Virtual fitting

We can help you find great-fitting bras or swimwear from wherever you are. All our virtual fitters are trained in exactly the same way as our in-store fitters (we're all bra experts here!), with fittings taking place safely and securely over video. We fit by eye starting with the bra you’re wearing – so there are no tape measures, no nakedness and definitely no judgements! If we can’t get to you straight away, you can browse our gorgeous bra and swimwear collections.

Fitting advice this way!

Whether you’re looking for advice on everyday favorites, shapewear for that special outfit or specialist advice on maternity, nursing or post-surgery bras, you’re in the right place.

Latest reviews for our shops


4.978520286396181 out of 5 starsbased on 838 reviews
Bravissimo Reading

Amazing out of 5 stars

Review by Eleanor on 
I went in for a fitting and to get a bra and swim wear. Ended up with the perfect bras. The people working there were lovely and it wasn’t awkward at any point. I had a lovely time.
Bravissimo Guildford

The best fitting experience. Ever. out of 5 stars

Review by India on 
I had such a fantastic experience in the Guildford store this past Monday that I just had to share. Having not had a professional fitting in years (and never with Bravissimo) I had done some research online and measured myself at home and initially went in just to browse and get something sorted myself but honestly having avoided “real” bras in favour of one size fits most bralettes for years (which were frankly not cutting it any more) I was clearly overwhelmed and out of my depth. Then one of the staff members came over to ask if I needed help and after brief conversation suggested I get a fitting explaining that they don’t do the usual tape measure kind, but a more intuitive approach where you try on different sizes until you find what really works. I agreed, and I’m so glad that I did. I was paired with Maven who instantly made me feel incredibly at ease. I felt comfortable enough to explain that I’m autistic and have some sensory issues when it comes to bras. She immediately responded with so much understanding and assured me that there were plenty of options that would suit my needs and in a way that worked for me. She explained that the Bravissimo method was to assess visually to see might fit best, and then go from there. And honestly I think she’s a bra wizard. The very first bra she brought out was the best bra I’ve tried on in years and from there we just kept building on what worked. Throughout, Maven approached this fitting with kindness, professionalism and enthusiasm and made me feel immensely comfortable. It sounds dramatic but for me this wasn’t just a fitting, it was a genuinely affirming, pressure free experience that made me feel seen and supported. I walked out with bras I actually love and a real sense of confidence. I really can’t recommend Bravissimo Guildford (and the amazing Maven) enough! I will be back for more!
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We also have 26 stores in the UK if you ever visit!