We have 29 stores in the UK, so please do drop by if you're around our way!

Our store in New York City is open!

We are beyond excited to let you know our New York store is open. You can find out what we're doing to keep you safe in store here.

Where can you find us?

Our store is at 433 West Broadway, by Prince Street. It’s within easy walking distance from Prince St and Spring St subway stations. You can call the store on 1 (646) 989-1100.



What's inside

Our SoHo store offers a wide selection of lingerie, swimwear and clothing as well as our friendly fitting service which we hope will leave you feeling uplifted in every way!

We have lots of styles and sizes in our store but as we’re not able to stock everything that’s on our website, if there is a particular style you would like to try, it’s a good idea to check with the store in advance before you make a trip to see us.

Latest reviews for our shops

4.943820224719101 out of 5 starsfrom a total of 178 reviews

Amazing fitting

Review published on:Bravissimo Reading

Customer rating:5 out of 5 stars

I went today for a fitting at my local shop. I haven't been in 4 years and was a bit nervous about going again. The way the shop ran under these new ways of doing things due to the coronavirus was great; clean, spacious and a good system for fitting and paying. The lady who did my fitting was lovely, friendly and very helpful. Managed to find what I was looking for. I would 100% recommend this shop! Thank you.


Review published on:Bravissimo Cambridge

Customer rating:5 out of 5 stars

Had a fitting today as my bras were painful and I knew I was the wrong size. My fitter was totally professional and helpful and got my right size in no time and helped me pick out some new bras. Also gave great advice, such as a particular brand/style coming up smaller or larger then normal and explaining that's why the size she has brought me to try isn't what she told me my size was. No issues with it being no contact fitting whatsoever!
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We also have 29 stores in the UK if you ever visit!