We’re the leaders in D cup and up and we have the best bra fitting experience in New York, as rated 5 stars on Google.
Discover the magic at our SoHo store and get $20 off with your first fitting, quote FIT20WEB!
Terms & conditions apply.
Our store is at 433 West Broadway, by Prince Street. It’s within easy walking distance from Prince St (lines: N,Q,R,W) and Spring St (lines: C,E). We are also only a 7 min walk from Broadway-Lafayette station (6,D,F at all times and B, M on weekdays). Spring St (6) and Canal St (A) are an 8 minute walk and Canal St (1) is a 10 minute walk. You can call the store on 1 (646) 989-1100.
Opening times
Monday (EST) 12:00pm - 7:00pm
Tuesday (EST) 12:00pm - 7:00pm
Wednesday (EST) 12:00pm - 7:00pm
Thursday (EST) 12:00pm - 7:00pm
Friday (EST) 12:00pm - 7:00pm
Saturday (EST) 12:00pm - 7:00pm
Sunday (EST) 12:00pm - 6:00pm
Our SoHo store offers a wide selection of lingerie and swimwear as well as our friendly fitting service which we hope will leave you feeling uplifted in every way!
We have lots of styles and sizes in our store but as we’re not able to stock everything that’s on our website, if there is a particular style you would like to try, it’s a good idea to check with the store in advance before you make a trip to see us.
We can't wait to meet you!