We have 29 stores in the UK, so please do drop by if you're around our way!

Our store in New York City is open!

We are beyond excited to let you know our New York store is open. You can find out what we're doing to keep you safe in store here.

Where can you find us?

Our store is at 433 West Broadway, by Prince Street. It’s within easy walking distance from Prince St and Spring St subway stations. You can call the store on 1 (646) 989-1100.

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What's inside

Our SoHo store offers a wide selection of lingerie and swimwear as well as our friendly fitting service which we hope will leave you feeling uplifted in every way!

We have lots of styles and sizes in our store but as we’re not able to stock everything that’s on our website, if there is a particular style you would like to try, it’s a good idea to check with the store in advance before you make a trip to see us. Our clothing range is now only available online, while stocks last.

Latest reviews for our shops


4.957198443579767 out of 5 starsfrom a total of 257 reviews

Virtual fitting

Review published on:Bravissimo London - Oxford Circus

Customer rating:5 out of 5 stars

I had the most amazing virtual bra fitting with my fitter. This is the second one I’ve had this year as I’ve been losing weight (yay!). My fitter was fantastic, helped me find my new size, I was aware that if your band size goes down usually your cup size goes up but I didn’t know by how much. She made this fitting such fun and explained everything so well, she even had a bra on a mannequin to help illustrate what she was saying. For a sports bra, we both agreed the best thing is for me to go to a store so that I can try one out and do a few star jumps or other quick exercises to make sure the boobs will be fully contained and supported. I’m going to continue with my virtual fittings from now on, it’s so much more comfortable showing off my bra in the comfort of my own home.

Virtual Zoom bra fitting

Review published on:Bravissimo London - Oxford Circus

Customer rating:5 out of 5 stars

My fitter at Oxford Circus was very helpful and used her expertise to help me with my virtual bra fitting today. I look forward to receiving the bras I ordered with her help. I think this service should continue, as there are many women, like myself, who prefer this virtual service rather than having to do this in one of your shops.
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We also have 26 stores in the UK if you ever visit!