I bought this to wear on a long-haul flight - I just can't wear an underwire when sitting cramped for so long. I'd bought it so close to departure, that I didn't have the opportunity to wear it at all before the flight. It seemed very comfortable when I tried it on, and wasn't too worried. I found that it stayed pretty comfortable for the whole flight. It doesn't have the greatest up-lift or shape, but then, it's a soft-cup, and you compromise. I would recommend it if you're after a strap that is more centrally placed (for a more comfortable weight distribution).

Great one. No underwire in this bra and still it holds. Amazing

It took lots of size trying before I found the correct one, as this was my first soft cup bra. I am usually 28H in underwired styles but this bra I had to upsize to a 30H. Around the chest measurements seem way off (much smaller), so get a selection of sizes if you're not sure. It does give the boobies a slightly different shape compared to my underwire bras but fine under my work clothes, its my new go to bra. It is very comfortable, soft material and machine washable (praise be!) I will be buying the rest of the colours in the same size now.

I'm from the Netherlands and I always have a lot of trouble finding the right bra! One of my friends recommended this site (she's from England) and I'm so, so happy! I have found the right bra in one try! It fits perfectly! I bought one size bigger (38 to 40 / FF to G) and this worked out very well! I will definitely order more bra's! The one thing that I'm not used to, is that my breasts are rather pointy in this bra... But overall I'm extremely happy with it!

Just perfect. Great support. For someone like me, that doesn't support the underwires this is The Bra.

I tried this on originally in a 30JJ, which was too small (it's fun trying to fit yourself when you're pregnant and growing!). I returned to try in a 32JJ, and I will still need to go up a back size, but I'm not sure if this is the product or me. The fabric doesn't allow for much stretch. Anyway, although this bra is comfortable and supportive, it is the ugliest bra I've tried in a long time. It gives an incredibly pointy downward shape. Maybe it would be suitable for people will smaller boobs, but definitely not for me.

This isn't very pretty but it's supportive and true to size. The fabric is strong enough to give good support. The fabric seems like it lasts a long time. It doesn't give the best shape but it's good for every day wearing.