I lost a couple of inches so a new bra was needed, it felt so soft, I had to go slightly larger in the cup but my fitter said it could just be this style. I do find its a little high on the under arms but mostly its very comfortable 9/10

The bra is so soft. The fabric is a delight and it’s so comfy to wear. Has light support but does do the job well.

Beautiful fit. Comfortable. Looks good too.

Hands down the best bra I’ve tried in years. Comfortable, supportive, doesn’t feel like it digs in anywhere because of the wide band and straps, and soft wide band on the underarm area. Feels like it holds everything in place with a really nice, natural rounded shape (doesn’t make your boobs point straight out like a lot of bras seem to).

This bra is beyond comfortable so much so I have to keep checking I'm wearing one. True to size and great support but so soft. I have it in black and burgundy. More colours please.

Lovely bra and service as always

This is my absolute fave everyday bra It may not look the most glamorous, but it more than makes up for it with comfort. As a 38G, I usually can't wait to get my bra off, but not so with the Demure. Soft wings, smooth cups, wide straps and a 3 hook fastening ( in my size at least) make it a pleasure to wear. Gives a nice smooth shape under clothes too. Love the new burgundy colour, but can we have some more colours please!

I bought my first this style a couple of months ago and was so impressed went back for another! And then the one I. This colour it’s beautiful.