I love the Nova bra, and have two black and two blue already. So no surprises I purchased the blush pink when it became available. It’s a great colour to wear under pale tops, but I have found the seem on the cups can show through a tighter fitting top. I hate the traditional “nude” or “American Tan” colour of underwear designed to not be seen under clothing, so this blush pink offers a more modern but subtle option. Still super comfortable and easily worn all day, and offering good boob separation. I hate my boots squashed together and sweaty. Loving the Nova bra.

I bought this because it looked comfortable the reviews were good, so good I tried it again as though I must be wrong. This bra does no hold you in at the sides and it comes up big around the back. My boob has gone from a 34B in my 30s to 36C in my 40s and then during menopause 36GG and slimmed down to 36f now. The gals need a lot of help and this bra does nothing for anyone with a big bust.

Absolutely amazing, so comfortable, has honestly changed my life.

One of the few non-wired bras I’ve liked. Comfortable and attractive. Perfect for working from home.

Soft, comfortable fabric and great if you are vertical but if I lounge on my left side my right boob slips out a bit. If I lounge on my right side the side seam digs in but this might just be me!

I live this. So comfy. Wish they had more colours.

Haven’t worn a non-underwired bra in years so despite the rave reviews, I was a bit unsure. Needn’t have worried - incredibly comfortable, great shape (better than some previous underwired styles) & the silky finish makes it pretty invisible under summer fabrics which is a great bonus.

Had to go up a cup size to not fall out, however, this now fits great, gives a nice rounded shape, separating the boobs, which is the opposite of what most non wired bras do, and gives appropriate support. Recommended.