As it says - ultimate comfort. And gives a really good shape 🙌

OMG I never knew a bra shouldn't hurt me before!

I put up with uncomfortable bras for years - if only I had known! This bra is so comfy and still looks good. Lots of support without the awful wires. The fastening is also sturdy and easy to fasten, unlike the one I got from another company. . .

Really lovely bra. Comfortable and great support. When will it be available in white and nude?

Might buy another so hard to find bras that fit nicely with one boob bigger than the other.

This bra is so soft, so supportive and so comfortable. It is by far the most comfortable bra I own. I bought it for my first trimester when I needed some extra comfort and it didn’t disappoint. I did just need to go up from a 32G to a 32GG.

I have been suffering from rib pain from underwires bras for years. I found this to be the most supportive and comfortable bra I’ve ever worn and it doesn’t dig in the shoulders. Being a 34 J is not good. I found the member of staff at Norwich Tara to be very helpful and made a positive experience so very well done that can make all the difference.

This is the best bra I have ever worn. The material is so comfortable. I have always worn an underwired bra and was doubtful that I would get enough support but it's amazing. Will certainly be buying more. Please make them in a wider range of colours.