Hi I'm Becky, manager of the Chester store

Also Pepperberry
manager photo
I've worked for Bravissimo since the Chester shop opened in May 2006 and I love it. It is like a little family and we all help each other out whenever we can. Everyone in the Chester team has their own characteristics and personalities which shine through. We know our customers, whether they pop in regularly or are visiting us for the first time, have individual needs and are treated accordingly. Some people can find a fitting service a daunting prospect, especially if it is the first time, but we pride ourselves on the level of service that we offer each and every customer to ensure we put everyone at ease during their visit.

Store Address

17–19 Watergate Row South
Watergate Street

Telephone: 01244 357 030

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

How to find us

We are located on Watergate Row which leads from the Cross. If you take the stairs opposite Whistles (by the Cross) onto the rows, you will see us after Soul Hair!

Opening Times

9:30am - 5:30pm
9:30am - 5:30pm
9:30am - 5:30pm
9:30am - 5:30pm
9:30am - 5:30pm
9:30am - 5:30pm
12:00pm - 4:00pm
Bank Holidays
11:00am - 5:00pm

Local Information

Accessibility: Don't be put off by the steep steps up onto the Rows. There is a ramp next to Carluccio's on Bridge Street, adjacent to Watergate Street. As we are situated on the beautiful historic Rows of Chester, the building is quite old and has lots of levels. If you have trouble with stairs please let us know when you visit and we can offer you a fitting in our very spacious downstairs fitting room!
Trains and buses: There are plenty of bus routes. The Park and Ride is great to take you into the city centre and runs very frequently.
Nearest car park: Our nearest car parks are Pepper Street, Princes Street (market car park) or the Grosvenor shopping centre car park.
Top tip: When the races are on we are quiet so it's a great time to visit us!
Breast Feeding Scheme: We are part of the breast feeding friendly scheme so feel free to visit us!
Excellent Customer Service: We won the Excellence in Retail award two years in a row. This is a fantastic achievement for us and we strive to achieve a consistently high standard of customer service.
shop photo

Who's who...

I’m Hannah, my journey with Bravissimo started with me working on the shop floor. From here I was given the opportunity to become a fitter. Each day gives me great joy knowing I get to spend that time helping ladies and working within a great team.
I’m Amber and I’ve worked here since September 2015. Working at Bravissimo is an enjoyable experience - it’s not often you find a job you look forward to going to. Being able to work alongside such a lovely team and meeting new women not only makes my job pleasant but also educational, and it’s the best feeling when you’re able to make someone’s day.

What's in store?

We'd love to see you for a free personalised bra fitting!

Our fully trained fitting staff are always on hand to offer individual fittings and advice, whenever you visit us. However, if you'd prefer to plan ahead we are also able to offer you a 20 minute appointment. Please call the store, or pop in to find out more or to book your fitting.

On a daily basis we see such a variety of women; young girls, older ladies, voluptuous ladies, breastfeeding women, women who’ve had mastectomies and women of all shapes and sizes everyday of the week. Many people can feel a bit daunted by having a bra fitted for the first time, but please let us put your fears aside.

fitting rooms

Private fitting rooms

All of our fitting rooms are completely private and you don’t have to change in front of anyone! Being fitted can be daunting for some people, but we really try to make the whole experience an enjoyable one by putting our customers at ease. If you’re uncomfortable about undressing in front of the fitter, don’t worry, we’ll leave you to it – you can lock the fitting room door and we’ll knock before we come in. The fitter need never see you without your bra on if that’s what you’d prefer. We have many different fitters in our shops, which reflect our customers – from younger women to older mums, and we all have lots of experience to ensure that you go away looking and feeling fabulous.

No tape measures

We don’t use tape measures as we don’t feel that they give an accurate portrayal of your size, instead we use the bra that you’re wearing as a guide and show you where it’s not fitting you and ascertain what size you should be from that and also, what styles are more likely to suit you. From there, we encourage you to try on a selection of styles – many different brands of bras fit in a very different way, you may be one size in one style and a different cup size in another. In our experience, 60 per cent of women currently wearing a C cup should be wearing anything from a D cup and above. The majority of women who we fit are wearing a bra that’s too big in the back and too small in the cup, so really, they’re a lot slimmer than they thought they were! Essentially we show you how a good fitting bra looks and feels and why. We then show you all the styles that will flatter you. It’s just like having a personal shopper on hand – we do all the running around fetching you lots of different styles until you’re completely happy!

waiting rooms

Don't worry about the kids

Note to mums with small children – we know that your time is precious and that sometimes you have to bring the children shopping with you. We don’t mind at all having children in the shop, in fact, we have books to keep the little ones entertained while you have your fitting. Note to breastfeeding mums – please don’t worry about breast-feeding in our shop! If you need anything at all, such as a glass of water, (we know that this is thirsty work), please just ask.

Store news

Shop at Bravissimo

A few of your comments

“ Thank you for your help! Best shop to be fitted in! ”
Jemma, Leicester
“ Came in to be fitted for bras, Jax was so kind and helpful. All the staff are brill – thank you. ”
Gill, Chester
“ Rachel served me today. Extremely helpful and understanding. Great service. ”
MrsLisa, Leicester
“ Just too easy to get carried away – lovely ladies and beautiful bras. Thank you Bravissimo! ”
Laura, Chester
“ Bravissimo changed my life. Amazing store and great style! ”
Krit, Chester