Hi I'm Becky, manager of the Chester store

Also Pepperberry
manager photo
I've worked for Bravissimo since the Chester shop opened in May 2006 and I love it. It is like a little family and we all help each other out whenever we can. Everyone in the Chester team has their own characteristics and personalities which shine through. We know our customers, whether they pop in regularly or are visiting us for the first time, have individual needs and are treated accordingly. Some people can find a fitting service a daunting prospect, especially if it is the first time, but we pride ourselves on the level of service that we offer each and every customer to ensure we put everyone at ease during their visit.

Store Address

17–19 Watergate Row South
Watergate Street

Telephone: 01244 357 030

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

How to find us

We are located on Watergate Row which leads from the Cross. If you take the stairs opposite Whistles (by the Cross) onto the rows, you will see us after Soul Hair!

Opening Times

9:30am - 5:30pm
9:30am - 5:30pm
9:30am - 5:30pm
9:30am - 5:30pm
9:30am - 5:30pm
9:30am - 5:30pm
12:00pm - 4:00pm
Bank Holidays
11:00am - 5:00pm

See our seasonal opening times for late night shopping and Christmas opening times.

Seasonal Opening Times

Thursday 3rd December
9:30am - 7:00pm
Thursday 10th December
9:30am - 7:00pm
Thursday 17th December
9:30am - 7:00pm
Christmas Eve
9:30am - 4:00pm
Christmas Day
Boxing Day
11:00am - 4:30pm
New Years Eve
9:30am - 4:30pm
New Years Day

Local Information

Accessibility: Don't be put off by the steep steps up onto the Rows. There is a ramp next to Carluccio's on Bridge Street, adjacent to Watergate Street. As we are situated on the beautiful historic Rows of Chester, the building is quite old and has lots of levels. If you have trouble with stairs please let us know when you visit and we can offer you a fitting in our very spacious downstairs fitting room!
Trains and buses: There are plenty of bus routes. The Park and Ride is great to take you into the city centre and runs very frequently.
Nearest car park: Our nearest car parks are Pepper Street, Princes Street (market car park) or the Grosvenor shopping centre car park. The Linenhall car park at the bottom of our street is free after 2pm.
Top tip: When the races are on we are quiet so it's a great time to visit us!
Breast Feeding Scheme: We are part of the breast feeding friendly scheme so feel free to visit us!
Excellent Customer Service: We won the Excellence in Retail award two years in a row. This is a fantastic achievement for us and we strive to achieve a consistently high standard of customer service.
shop photo

Who's who...

My name is Ella and I am the Supervisor here at the Chester store and have been here since 2007. I love working with people and working for Bravissimo has given me the chance to meet so many different women from all walks of life and I love to listen to their stories and learning from them. Working here has given me the skills and confidence to live out my passions through my work as well as outside of it.
You might not see me on the shop floor that's because I work behind the scenes in the stockroom! My name is Erin and it's my job to keep the stock neat and organized and with hundreds of styles and sizes of bras in the stockroom it's no easy task but important so of the staff to offer efficient quicker service to our customers!
I'm Nicky. I'm an Assistant Manager and have been here since 2006. I'm passionate about offering women a dress to suit their body shape, for them it can be life changing. For me it offers complete job satisfaction!
I'm Jasmin and started working here when I was 16. Some would say being a sales assistant is not a very rewarding job, but I can truly say that it is a great feeling when you have satisfied a customer to the point they feel their life has changed. I feel privileged to be a part of this company.
Hi my name is Nazmin, I've worked here since early 2011. The girls I work with are fantastic and it feels like a real family affair here especially as 2 of my sisters work her too! I like being able to offer customers a great variety of attractive clothing that will fit and suit their shape. Making a customer happy makes me happy..

What's in store?

We'd love to see you for a free personalised bra fitting!

Our fully trained fitting staff are always on hand to offer individual fittings and advice, whenever you visit us. However, if you'd prefer to plan ahead we are also able to offer you a 20 minute appointment. Please call the store, or pop in to find out more or to book your fitting.

On a daily basis we see such a variety of women; young girls, older ladies, voluptuous ladies, breastfeeding women, women who’ve had mastectomies and women of all shapes and sizes everyday of the week. Many people can feel a bit daunted by having a bra fitted for the first time, but please let us put your fears aside.

fitting rooms

Private fitting rooms

All of our fitting rooms are completely private and you don’t have to change in front of anyone! Being fitted can be daunting for some people, but we really try to make the whole experience an enjoyable one by putting our customers at ease. If you’re uncomfortable about undressing in front of the fitter, don’t worry, we’ll leave you to it – you can lock the fitting room door and we’ll knock before we come in. The fitter need never see you without your bra on if that’s what you’d prefer. We have many different fitters in our shops, which reflect our customers – from younger women to older mums, and we all have lots of experience to ensure that you go away looking and feeling fabulous.

No tape measures

We don’t use tape measures as we don’t feel that they give an accurate portrayal of your size, instead we use the bra that you’re wearing as a guide and show you where it’s not fitting you and ascertain what size you should be from that and also, what styles are more likely to suit you. From there, we encourage you to try on a selection of styles – many different brands of bras fit in a very different way, you may be one size in one style and a different cup size in another. In our experience, 60 per cent of women currently wearing a C cup should be wearing anything from a D cup and above. The majority of women who we fit are wearing a bra that’s too big in the back and too small in the cup, so really, they’re a lot slimmer than they thought they were! Essentially we show you how a good fitting bra looks and feels and why. We then show you all the styles that will flatter you. It’s just like having a personal shopper on hand – we do all the running around fetching you lots of different styles until you’re completely happy!

waiting rooms

Don't worry about the kids

Note to mums with small children – we know that your time is precious and that sometimes you have to bring the children shopping with you. We don’t mind at all having children in the shop, in fact, we have books to keep the little ones entertained while you have your fitting. Note to breastfeeding mums – please don’t worry about breast-feeding in our shop! If you need anything at all, such as a glass of water, (we know that this is thirsty work), please just ask.


Bra recycling

For 2014, our national charity is Mind, who campaign to improve the lives of people who experience mental health problems, promoting better services and more accepting attitudes.

Bra recycling

As a store we do lots of fund-raising for local charities, and Bravissimo Pepperberry supports one national charity: Mind. We encourage our customers to recycle your old bras in our Charity Bin as the bras in good condition are passed on for distribution in the developing world, and for those well past their prime we receive a £1 for every kilo of material we recycle, so every bra counts!

Here at Chester you have helped us to recycle 117kg of bras so far! Thanks for your continued support. If you have any questions or would like to do a local collection of old or ill-fitting bras, please contact us in store.

Our bra recycling

Store news

Shop at Bravissimo

A few of your comments

“ Thank you for your help! Best shop to be fitted in! ”
Jemma, Leicester
“ Came in to be fitted for bras, Jax was so kind and helpful. All the staff are brill – thank you. ”
Gill, Chester
“ Rachel served me today. Extremely helpful and understanding. Great service. ”
MrsLisa, Leicester
“ Just too easy to get carried away – lovely ladies and beautiful bras. Thank you Bravissimo! ”
Laura, Chester
“ Bravissimo changed my life. Amazing store and great style! ”
Krit, Chester