Hello from the team at Chester! We’re a really close team and we love seeing our customers leave us feeling confident and happy. People often compliment our lovely lingerie shop which has loads of character as it’s in a gorgeous old building. Our shop is split over different levels (it’s really unique!) and we have fitting rooms downstairs, for those who can’t use the stairs. We’re also proud of our comfy waiting area where your family or friends can wait for you while you’re having a fitting. You will find us on Watergate Row, which is a historic and very central part of the city. If you fancy a coffee or a bite to eat after your bra fitting, you’ve got loads of options on the streets around us. We can’t wait to see you!

We’ve additional safety measures in place in order to keep you and our team safe, but our main aim is that you still leave our shop feeling uplifted! If you're popping into one of our shops, why not bring in your old bras to donate to our bra recycling scheme? Find out more here.


Store information



17-19 Watergate Row South
Watergate Street


Telephone: 01244 357 030

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

Opening Times

Monday9:30am - 5:30pm
Tuesday9:30am - 5:30pm
Wednesday9:30am - 5:30pm
Thursday9:30am - 5:30pm
Friday9:30am - 5:30pm
Saturday9:30am - 5:30pm
Sunday11:00am - 4:00pm
Bank Holidays11:00am - 5:00pm

Services We Offer

Bra fitting
Bras & Underwear

How to find us

We are located on Watergate Row which leads from the Cross. If you take the stairs opposite Whistles (by the Cross) onto the rows, you will see us after Soul Hair!

Local information

Accessibility: Don't be put off by the steep steps up onto the Rows. There is a ramp next to Carluccio's on Bridge Street, adjacent to Watergate Street. As we are situated on the beautiful historic Rows of Chester, the building is quite old and has lots of levels. If you have trouble with stairs please let us know when you visit and we can offer you a fitting in our very spacious downstairs fitting room!

Trains and buses: There are plenty of bus routes. The Park and Ride is great to take you into the city centre and runs very frequently.

Nearest car park: Our nearest car parks are Pepper Street, Princes Street (market car park) or the Grosvenor shopping centre car park.

Breast Feeding Scheme: We are part of the breast feeding friendly scheme so feel free to visit us!