Hi I'm Jenny, manager of the Norwich store

Also Pepperberry
manager photo
I wear a 32HH/34H depending on the style! I'm a 12SC/SD depending on the cut/fabric and I have been the manager of Norwich Bravissimo/Pepperberry store since 2010. As I was a Bravissimo customer before I worked here, I know exactly how it feels to have a fitting and what a life changing experience it can be. I know there is nothing we love more than to see a customer 'float' out of store feeling confident, comfortable, liberated and 100% gorgeous after a fitting experience with us.

Store Address

31 London Street

Telephone: 01603 878 260

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

How to find us

We are located in the centre of Norwich 5 minutes walk from Jarrold Department Store on London Street opposite Boots and our neighbours are The Jewellers: W.R Bullen and Ye Olde English Sweet Shop.

Opening Times

9:30am - 6:00pm
9:30am - 6:00pm
9:30am - 6:00pm
9:30am - 6:00pm
9:30am - 6:00pm
9:00am - 6:00pm
10:30am - 4:30pm
Bank Holidays
10:30am - 4:30pm

See our seasonal opening times for late night shopping and Christmas opening times.

Seasonal Opening Times

Christmas Eve
9:30am - 4:00pm
Christmas Day
Boxing Day
10:30am - 4:30pm
New Years Eve
9:30am - 5:00pm
New Years Day

Local Information

Car park: Our nearest car parks are St Andrews and The Forum.
Trains and buses: Bus routes can be found at nearby Castle Meadow near Norwich Castle which can be accessed by going through Boots which is opposite us. There are also bus stops at 'Tombland' near Norwich Cathedral. The main bus station is on Surrey Street near the Norwich Union building which is near to St Stephens Street in the centre of town, a 5-10 minute walk from our shop.
Baby changing: Baby Changing facilities are at Jarrold the Store (a local department store which can be found to your right when exiting our store) or Costa Coffee (to be found on your left when exiting our store).
Disabled access: In the summer our door is usually propped open so you can come straight in however should there be any difficulty with pushing our door open - it can be a little heavy, we do have a door bell so we can open the door for you. We are a listed building so unfortunately do not have a lift however we have a downstairs fitting room if you have difficulty with stairs.
shop photo

Who's who...

My name is Fiona and I've been with Bravissimo since we opened in Norwich four and half years ago! I can honestly say that I LOVE MY JOB here and even miss it when I'm on holiday! I'm a very bubbly person and I try to make all my fittings as enjoyable as possible for all the ladies who come in and see me. There is nothing I like more that see a great big smile on your face when you leave looking AMAZING!!
I'm Julie and I've worked at Bravissimo Norwich for two and half years. I wear a 32H, as women we tend to view ourselves very negatively and my aim is to change that. My fantastic job gives me the chance to help you lovely ladies look and feel fabulous, so hopefully in the future we might start to be as kind to ourselves as we are to our friends.
I'm Kaitlin; I've worked for Bravissimo for just over a year. I'm Bra size 30F, I really enjoy my job, is when I get the chance to give someone a complete makeover and a confidence boost- all with the power of a well fitting bra! As a team we genuinely care about each other and I think this translates to our customers, as we always try to be helpful, caring and most of all honest.

What's in store?

We'd love to see you for a free personalised bra fitting!

Our fully trained fitting staff are always on hand to offer individual fittings and advice, whenever you visit us. However, if you'd prefer to plan ahead we are also able to offer you a 20 minute appointment. Please call the store, or pop in to find out more or to book your fitting.

On a daily basis we see such a variety of women; young girls, older ladies, voluptuous ladies, breastfeeding women, women who’ve had mastectomies and women of all shapes and sizes everyday of the week. Many people can feel a bit daunted by having a bra fitted for the first time, but please let us put your fears aside.

fitting rooms

Private fitting rooms

All of our fitting rooms are completely private and you don’t have to change in front of anyone! Being fitted can be daunting for some people, but we really try to make the whole experience an enjoyable one by putting our customers at ease. If you’re uncomfortable about undressing in front of the fitter, don’t worry, we’ll leave you to it – you can lock the fitting room door and we’ll knock before we come in. The fitter need never see you without your bra on if that’s what you’d prefer. We have many different fitters in our shops, which reflect our customers – from younger women to older mums, and we all have lots of experience to ensure that you go away looking and feeling fabulous.

No tape measures

We don’t use tape measures as we don’t feel that they give an accurate portrayal of your size, instead we use the bra that you’re wearing as a guide and show you where it’s not fitting you and ascertain what size you should be from that and also, what styles are more likely to suit you. From there, we encourage you to try on a selection of styles – many different brands of bras fit in a very different way, you may be one size in one style and a different cup size in another. In our experience, 60 per cent of women currently wearing a C cup should be wearing anything from a D cup and above. The majority of women who we fit are wearing a bra that’s too big in the back and too small in the cup, so really, they’re a lot slimmer than they thought they were! Essentially we show you how a good fitting bra looks and feels and why. We then show you all the styles that will flatter you. It’s just like having a personal shopper on hand – we do all the running around fetching you lots of different styles until you’re completely happy!

waiting rooms

Don't worry about the kids

Note to mums with small children – we know that your time is precious and that sometimes you have to bring the children shopping with you. We don’t mind at all having children in the shop, in fact, we have books to keep the little ones entertained while you have your fitting. Note to breastfeeding mums – please don’t worry about breast-feeding in our shop! If you need anything at all, such as a glass of water, (we know that this is thirsty work), please just ask.


Bra recycling

For 2014, our national charity is Mind, who campaign to improve the lives of people who experience mental health problems, promoting better services and more accepting attitudes.

Bra recycling

As a store we do lots of fund-raising for local charities, and Bravissimo Pepperberry supports one national charity: Mind. We encourage our customers to recycle your old bras in our Charity Bin as the bras in good condition are passed on for distribution in the developing world, and for those well past their prime we receive a £1 for every kilo of material we recycle, so every bra counts!

Here at Norwich you have helped us to recycle 141kg of bras so far! Thanks for your continued support. If you have any questions or would like to do a local collection of old or ill-fitting bras, please contact us in store.

Our bra recycling

Store news

Shop at Bravissimo

A few of your comments

“ I have been given an excellent service by Kez – she was a lovely, patient and attentive girl. She has made me feel very special xx ”
Jane, Suffolk
“ Thank you so much for a professional fitting and for all your attention to detail - and for entertaining the kids! ”
Rebecca, Suffolk
“ Best shop ever, love it will be back soon! Staff lovely, friendly and helpful, will be recommending. ”
Karen, Essex
“ I was recommended by a friend to come here and have never regretted it. Excellent service lovely ladies 11/10 many thanks! ”
Rachel, Norfolk
“ Another fab fitting thanks to Julie – came in for two bras and bought four thanks! :) ”
Tammy, Norfolk