Hi there, we’re the Norwich team! We know what it’s like to be a Bravissimo girl – many of us were customers before working here so now we’re delighted to be able to put a spring in the step of our fellow big-boobed women! We love meeting all sorts of different people and what a positive difference a bra fitting can make to the way our customers feel about themselves. Our lovely lingerie shop is right in the centre of town, five minutes’ walk from Jarrold department store, and one minute down the road from Costa Coffee, which is perfect if you want to grab a hot drink before or after your bra fitting. We look forward to helping you feel fabulous!

Norwich Team

Store information



31 London Street


Telephone: 01603 878 260

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

Opening Times

Monday9:30am - 5:00pm
Tuesday9:30am - 5:00pm
Wednesday9:30am - 5:00pm
Thursday9:30am - 5:00pm
Friday9:30am - 5:00pm
Saturday9:00am - 5:00pm
Sunday10:30am - 4:00pm
Bank Holidays10:30am - 4:30pm

Services We Offer

Bra fitting
Bras & Underwear
Clothing designed with boobs in mind

How to find us

We are located in the center of Norwich 5 minutes walk from Jarrold Department Store on London Street opposite Boots and our neighbours are The Jewellers: W.R Bullen and Ye Olde English Sweet Shop.

Local information

Car park: Our nearest car parks are St Andrews and The Forum.

Trains and buses: Bus routes can be found at nearby Castle Meadow near Norwich Castle which can be accessed by going through Boots which is opposite us. There are also bus stops at 'Tombland' near Norwich Cathedral. The main bus station is on Surrey Street near the Norwich Union building which is near to St Stephens Street in the centre of town, a 5-10 minute walk from our shop.

Baby changing: Baby Changing facilities are at Jarrold the Store (a local department store which can be found to your right when exiting our store) or Costa Coffee (to be found on your left when exiting our store).

Accessibility: In the summer our door is usually propped open so you can come straight in however should there be any difficulty with pushing our door open - it can be a little heavy, we do have a door bell so we can open the door for you. We are a listed building so unfortunately do not have a lift however we have a downstairs fitting room if you have difficulty with stairs.