An update on our clothing range

We wanted to let you know about a change that is happening at Bravissimo. We’ve made the difficult decision to no longer produce and sell our main clothing range.

We started developing clothing ranges in response to requests from some of our customers. We have always been a big-boobed brand first and have been so pleased to help so many women over the years find clothing that fits them well and empowers them to feel amazing. However, producing clothing that appeals to all our customers varying tastes and styles - teamed with the increasing production challenges of creating a ‘curvy fit’ range - has become unsustainable for us to do, after many years of trying to make it work.

Given this, we won’t be producing any further main clothing ranges, which includes dresses, tops and jackets. However, we will continue to offer nightwear, beachwear and tank tops with built-in support – of course, alongside our lingerie and swimwear ranges.

Supporting big-boobed women to feel amazing is what we do, and more importantly what we love, and we know we will be disappointing some of you with this decision. We are so sorry for that and we don’t take that lightly at all. Moving forward, we believe this change is an opportunity for us to focus on the core of what we do best at Bravissimo, giving you, and all our customers, the sweetie shop of choice in lingerie and swimwear that you should always expect from us.

I appreciate you may have questions or feedback you want to share. We’ve put together FAQs to help support you with this - of course, always contact us if there is anything further we can support with.

We want to say a huge thank you for supporting Bravissimo over the years, we wouldn’t be here without you. We hope you’ll come and visit us soon and leave with a well-supported spring in your step!

very best wishes,The team at Bravissimo x

FAQs

I’ve heard you will no longer be offering clothing, is this true?

Yes, we have made the difficult decision to discontinue our main clothing range. We will no longer be producing new clothing ranges including dresses, tops, shirts, and jackets.

We will continue to produce supportive nightwear, loungewear, and tank tops with built-in bras. We’ll also continue to sell some sportswear, in the form of sports tank tops and co-ordinating leggings and a small selection of beachwear, to compliment our swimwear range.

Why are you discontinuing your main clothing range?

We have tried for many years to find ways to continue producing clothing that appeals to the varying tastes and styles of our wonderfully diverse community of big boobed women. Unfortunately, this challenge alongside the increasing complexity of creating a ‘curvy fit’ range has meant it has become unsustainable for us to continue producing our clothing range.

Are you still doing nightwear, beachwear and tank tops with built in support?

Yes we are! Our nightwear and tank tops are made in cup sizes rather than curvy fit and are sustainable for us to run as a business. We will continue to offer beachwear too, this won’t be in curvy sizes but it will still be designed with your boobs in mind and in S/M/L sizes.

When will you stop selling clothing?

Clothing will be sold in our shops until the end of September and we will continue to sell remaining clothing styles online during the Autumn. You can still shop our latest summer range in store and online, and we have a large selection of sale styles available to shop online. As we will not be producing any new clothing ranges, all styles will be available while stocks last.

Will the discontinued clothing go into sale?

All remaining styles from our main clothing line are on sale (discounted).

Have you discontinued your clothing because of impact of the Coronavirus pandemic?

No, this is a decision that has taken a lot of time and investigation to come to. We have faced challenges in offering a clothing range that appeals to our wonderfully diverse community of big boobed women for as many years as we have sold it, and have struggled to produce clothes across our curvy sizes when we have never sold big volumes. We’re excited to be able to offer even more choice across our lingerie and swimwear ranges and to continue our mission of offering a wide range of choice to uplift big boobed women in every way.

What does this mean for the future of Bravissimo?

We are here for our lovely big-boobed community for the long term! The decision to no longer offer clothing will enable us to focus on offering lingerie and swimwear in up to 94 sizes, from D to L cup, and offer more choice across these ranges. We look forward to continuing our mission to inspire big boobed women to feel amazing!

Will you close some of your stores once clothing is removed, if this means you won’t have the stock to fill them?

We are not planning to close any of our shops and our friendly fitters are here for you for the long-term. We are exploring ways to use the space differently to further uplift your shop experience!

Could you just not make a smaller range of clothing with some key items?

This is something we considered in great detail but a smaller range poses the same challenges and is not a sustainable option. However, we are focusing on producing and expanding our range of nightwear, loungewear, beachwear, tank tops with built-in support and sportswear designed with your boobs in mind.

I only ever buy clothing from you, are there other ways you can support me as a customer?

We’d absolutely love you to stay a part of our Bravissimo community and we'll still be here to help you feel uplifted and confident. Bravissimo’s purpose is to make big boobed women feel amazing and support our community, so we will continue to offer advice on where you’ll able to find clothing ranges that work for big boobs – we may not be selling clothing but we’re here to continue to support you as much as we can!

Will I be able to buy Bravissimo clothing anywhere else?

No, we are not planning to sell Bravissimo clothing through any other stores or online outlets. Our collection of supportive nightwear, loungewear, sportswear, beachwear, and tank tops with built-in support will still be available in store and online.

Where can I find alternative clothing made for women with big boobs?

Our purpose is to support our big boobed community, so we have created a list of some brands that make clothing specifically tailored for big boobs:

ASOS Fuller Bust – https://www.asos.com/women/
Next Fuller Bust - https://www.next.co.uk/search?w=fuller%20bust&isort=score&af=
Fairlie Curved - https://fairliecurved.com/
Bombshell HQ - https://www.bombshellhq.com/
Alice Fawke - https://alicefawke.com/shop/
Tai Deux - https://taideux.com/

As a community of many big boobed women ourselves, we’ve found these brands are often cut a little more generously for your boobs but are not specifically tailored that way:

Seasalt - https://www.seasaltcornwall.co.uk/
Popsy - https://www.popsyclothing.co.uk/
Joanie - https://joanieclothing.com/
New Look - https://www.newlook.com/uk/
In The Style - https://www.inthestyle.com/
Missguided - https://www.missguided.co.uk/
Scarlett & Jo - https://www.scarlettandjo.com/
Collectif - https://www.collectif.co.uk/