An update on our clothing range

Last year we made the difficult decision to no longer produce and sell our main clothing range. We have now stopped selling clothing.

We developed clothing ranges in response to requests from some of our customers. We have always been a big-boobed brand first and have been so pleased to help so many women over the years find clothing that fits them well and empowers them to feel amazing. However, producing clothing that appeals to all our customers' varying tastes and styles - teamed with the increasing production challenges of creating a ‘curvy fit’ range - became unsustainable for us to do, after many years of trying to make it work.

Given this, we won’t be producing any further main clothing ranges, which includes dresses, tops and jackets. However, we will continue to offer nightwear, beachwear and vest tops with built-in support – of course, alongside our lingerie and swimwear ranges.

Supporting big-boobed women to feel amazing is what we do, and more importantly what we love, and we know we will be disappointing some of you with this decision. We are so sorry for that and we don’t take that lightly at all.

If you’ve got any questions please have a look at our clothing FAQs or get in touch. We’re still here to help you! If you have purchased clothing you wish to return, from 1st February 2022, our normal 60 day returns policy still applies on clothing clearance, but we will be unable to offer exchanges for clothing items. There’s no change to our normal exchange policy on everything else we continue to offer you – including all our lingerie, swimwear, nightwear and vest tops with built in bras.

We want to say a huge thank you for supporting Bravissimo over the years, we wouldn’t be here without you. We hope you’ll come and visit us soon and leave with a well-supported spring in your step!

very best wishes,The team at Bravissimo x

FAQs

I’ve heard you will no longer be offering clothing, is this true?

Yes, we have made the difficult decision to discontinue our main clothing range. We will no longer be producing new clothing ranges including dresses, tops, shirts, and jackets.

We will continue to produce supportive nightwear, loungewear, and vest tops with built-in bras. We’ll also continue to sell some sportswear, in the form of sports vest tops and co-ordinating leggings and a small selection of beachwear, to complement our swimwear range.

Why are you discontinuing your main clothing range?

We have tried for many years to find ways to continue producing clothing that appeals to the varying tastes and styles of our wonderfully diverse community of big boobed women. Unfortunately, this challenge alongside the increasing complexity of creating a ‘curvy fit’ range has meant it has become unsustainable for us to continue producing our clothing range.

Are you still doing nightwear, beachwear and tank tops with built in support?

Yes we are! Our nightwear and tank tops are made in cup sizes rather than curvy fit and are sustainable for us to run as a business. We will continue to offer beachwear too, this won’t be in curvy sizes but it will still be designed with your boobs in mind and in S/M/L sizes.

Have you discontinued your clothing because of impact of the Coronavirus pandemic?

No, this is a decision that has taken a lot of time and investigation to come to. We have faced challenges in offering a clothing range that appeals to our wonderfully diverse community of big boobed women for as many years as we have sold it, and have struggled to produce clothes across our curvy sizes when we have never sold big volumes. We’re excited to be able to offer even more choice across our lingerie and swimwear ranges and to continue our mission of offering a wide range of choice to uplift big boobed women in every way.

What is the returns policy for sale clothing?

From 1st February 2022, our normal 60 day refund policy still applies on clothing clearance, but we will be unable to offer exchanges.

When will you stop selling clothing?

We are no longer selling clothing in our shops or online.

What does this mean for the future of Bravissimo?

We are here for our lovely big-boobed community for the long term! The decision to no longer offer clothing will enable us to focus on offering lingerie and swimwear in up to 94 sizes, from D to L cup, and offer more choice across these ranges. We look forward to continuing our mission to inspire big boobed women to feel amazing!

Will you close some of your stores once clothing is removed, if this means you won’t have the stock to fill them?

We are not planning to close any of our shops and our friendly fitters are here for you for the long-term. We are exploring ways to use the space differently to further uplift your shop experience!

Could you just not make a smaller range of clothing with some key items?

This is something we considered in great detail but a smaller range poses the same challenges and is not a sustainable option. However, we are focusing on producing and expanding our range of nightwear, loungewear, beachwear, tank tops with built-in support and sportswear designed with your boobs in mind.

I only ever buy clothing from you, are there other ways you can support me as a customer?

We’d absolutely love you to stay a part of our Bravissimo community and we'll still be here to help you feel uplifted and confident. Bravissimo’s purpose is to make big boobed women feel amazing and support our community, so we will continue to offer advice on where you’ll able to find clothing ranges that work for big boobs – we may not be selling clothing but we’re here to continue to support you as much as we can!

Will I be able to buy Bravissimo clothing anywhere else?

No, we are not planning to sell Bravissimo clothing through any other stores or online outlets. Our collection of supportive nightwear, loungewear, sportswear, beachwear, and tank tops with built-in support will still be available in store and online.

Where can I find alternative clothing made for women with big boobs?

Our purpose is to support our big boobed community, so we have created a list of some brands that make clothing specifically tailored for big boobs:

ASOS Fuller Bust – https://www.asos.com/women/
Next Fuller Bust - https://www.next.co.uk/search?w=fuller%20bust&isort=score&af=
Fairlie Curved - https://fairliecurved.com/
Bombshell HQ - https://www.bombshellhq.com/
Alice Fawke - https://alicefawke.com/shop/
Tai Deux - https://taideux.com/

As a community of many big boobed women ourselves, we’ve found these brands are often cut a little more generously for your boobs but are not specifically tailored that way:

Seasalt - https://www.seasaltcornwall.co.uk/
Popsy - https://www.popsyclothing.co.uk/
Joanie - https://joanieclothing.com/
New Look - https://www.newlook.com/uk/
In The Style - https://www.inthestyle.com/
Missguided - https://www.missguided.co.uk/
Scarlett & Jo - https://www.scarlettandjo.com/
Collectif - https://www.collectif.co.uk/

Clothing Donations

It was really important to us at Bravissimo that any unsold clothing stock went to support local causes doing amazing things for those in need!

The Active Wellbeing Society (AWS)

The Active Wellbeing Society (AWS) is a Birmingham based community wellbeing society that works with hundreds of organisations and charities throughout the Birmingham areas to uplift local communities with sustainable social, environmental and economic improvements. To help support we donated over 4,000 units of clothing including smart dresses, tops, denim jackets and blazers. We are so glad that we can help support AWS as they make such a huge difference to peoples lives.

Helping Hands

Helping Hands is a Warwickshire based charity focussed on supporting local people in need, primarily those facing homelessness. We reached out to Helping Hands to donate some warmer outerwear to their drive for warm coats for the homeless over the colder months and have now donated the remaining stock on our padded jackets. To also support their work with vulnerable women we donated a wide range of our clothing to support women’s refuge centres. In total we donated 1,700 units of clothing to Helping Hands and are so pleased that we can help support such an important cause.

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