This bra is fabulous! I can't believe how comfortable it is despite being underworld! I've spent all my life in a love hate relationship with bras in general and underwired in particular, as only underwire actually seem to give proper support but by the end of the working day I'm desperate to rip it off cos it's so uncomfortable. This millie Bloom bra gives me fantastic support, uplift and shape while being at least as comfortable as my non-underwired bras! And it looks fantastic on, so flattering and sexy! (And I'm late 50s saying that!)

This is such a comfortable bra and pretty too.

Great bra - very pretty and feels like second skin on !

I don't agree this bra is best for someone with a full bust. I took the advise from the assistant as she was confident this bra would give me the coverage I needed.

For some reason I resisted trying the Millie bra, but the new colour way tempted me. I'm really glad I did, it gives great shape & is very supportive and comfortable all day long. I also got the white bra and the purple one is next on my list.

Another pretty white bra without padding or too much material. Gives a nice shape and looks good.

The bravissimo Florence is the perfect bra for me - I have a small ribcage and heavy bust, and its amazing uplift and shape are essential for my have-to-look-great days. The Millie is wonderful comfortable, but has much less lift, especially after wearing for several hours. The Bloom was recommended to me as having extra lift - and it does, but the difference is slight. I will keep it, but am still hoping for either Florence in more colors, or something really similar.

This is my third. Comfortable, stylish and shapely