Hi I'm Claire, manager of the Cheltenham store

Also Pepperberry
manager photo
Hello my name is Claire and I am the store manager for the lovely Cheltenham Bravissimo and Pepperberry store. I love the Bravissimo values and the passion for the brand can be seen by all of the Cheltenham team. We are all very excited to bring a whole new level of customer service to life here in Cheltenham. I can honestly say, hand on heart that I have never had a better fitting bra that made me feel so good in myself!

Store Address

Unit 35
Regent Arcade Shopping Centre
GL50 1JZ

Telephone: 01242 539619

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

How to find us

We are in the Regent Arcade in the centre of the town, we are located towards the bottom of the arcade next to Mothercare and not to far away from BHS and Thorntons. We have an entrance on both the ground floor and the first floor.

Opening Times

9:30am - 5:30pm
9:30am - 5:30pm
9:30am - 5:30pm
9:30am - 5:30pm
9:30am - 5:30pm
9:30am - 5:30pm
10:30am - 4:00pm
Bank Holidays
10:30am - 4:00pm

Local Information

Getting here by car: Cheltenham is located off junctions 10 (southbound traffic only) and 11 of the M5 motorway and on the A40 from London and Oxford. From junction 11, follow the A40 into Cheltenham town centre and then follow signs for Regent Arcade. Regent Arcade car park has over 550 spaces, with 15 disabled bays (free with badge). If you exit on the first floor, we are opposite you!
Getting here by train: Cheltenham Spa train station is just minutes from Regent Arcade and can be easily reached with a short bus or taxi ride into the town centre.
Getting here by Park & Ride: Arle Court Park and Ride is signposted from junction 11 of the M5. The service runs to the town centre every 10 minutes. Cheltenham Race Course Park and Ride runs every 15 minutes.
Getting here by foot: The Regent Arcade is situated in the centre of Cheltenham Town directly between the two principle retail thoroughfares; the Promenade and the High Street. The centre can also be reached from the first floor of Cavendish House (House of Fraser).
Disabled Access: We have good disabled access and fitting rooms on both the ground and first floor, including a lift for access to the first floor.
shop photo

Who's who...

I'm Rhi and I have been working for Bravissimo since April 2010. I love working for a company that makes such a difference to women's self esteem and celebrates their bodies. Having had bad experiences with bras myself I know how frustrating it is to not get anything that fits or suits my shape. I love being able to show customers how fantastic an experience it can be, and what a wide range of styles we have for them to choose from.
Hi I'm Liz! I'm the supervisor at the Cheltenham store and started at Bravissimo in August 2014. As a previous culprit of wearing the wrong size bra I understand how daunting it can be to get measured and talk about your body so finding Bravissimo was a dream! I'm so excited to be part of a team which make women feel comfortable, cared-for and confident leaving the store in such beautiful underwear in the correct size.

What's in store?

We'd love to see you for a free personalised bra fitting!

Our fully trained fitting staff are always on hand to offer individual fittings and advice, whenever you visit us. However, if you'd prefer to plan ahead we are also able to offer you a 20 minute appointment. Please call the store, or pop in to find out more or to book your fitting.

On a daily basis we see such a variety of women; young girls, older ladies, voluptuous ladies, breastfeeding women, women who’ve had mastectomies and women of all shapes and sizes everyday of the week. Many people can feel a bit daunted by having a bra fitted for the first time, but please let us put your fears aside.

Private fitting rooms

All of our fitting rooms are completely private and you don’t have to change in front of anyone! Being fitted can be daunting for some people, but we really try to make the whole experience an enjoyable one by putting our customers at ease. If you’re uncomfortable about undressing in front of the fitter, don’t worry, we’ll leave you to it – you can lock the fitting room door and we’ll knock before we come in. The fitter need never see you without your bra on if that’s what you’d prefer. We have many different fitters in our shops, which reflect our customers – from younger women to older mums, and we all have lots of experience to ensure that you go away looking and feeling fabulous.

No tape measures

We don’t use tape measures as we don’t feel that they give an accurate portrayal of your size, instead we use the bra that you’re wearing as a guide and show you where it’s not fitting you and ascertain what size you should be from that and also, what styles are more likely to suit you. From there, we encourage you to try on a selection of styles – many different brands of bras fit in a very different way, you may be one size in one style and a different cup size in another. In our experience, 60 per cent of women currently wearing a C cup should be wearing anything from a D cup and above. The majority of women who we fit are wearing a bra that’s too big in the back and too small in the cup, so really, they’re a lot slimmer than they thought they were! Essentially we show you how a good fitting bra looks and feels and why. We then show you all the styles that will flatter you. It’s just like having a personal shopper on hand – we do all the running around fetching you lots of different styles until you’re completely happy!

waiting rooms

Don't worry about the kids

Note to mums with small children – we know that your time is precious and that sometimes you have to bring the children shopping with you. We don’t mind at all having children in the shop, in fact, we have books to keep the little ones entertained while you have your fitting. Note to breastfeeding mums – please don’t worry about breast-feeding in our shop! If you need anything at all, such as a glass of water, (we know that this is thirsty work), please just ask.

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