Hi, we are the Cheltenham team – welcome to our shop! We love to see our customers leave us with a beaming smile knowing we have made a difference. We’re really familiar with all the styles we offer because we love to try them on ourselves – so if you’re after recommendations then you’re coming to the right place!

We’re located in the Regent Arcade in the center of the town, where there is loads of parking. Also, don’t miss the Wishing Fish Clock in the arcade which delights children and adults alike by playing ‘Forever Playing Bubbles’ every thirty minutes! We’re looking forward to seeing you soon.

Cheltenham Team

Store information



Regent Arcade Shopping Centre
High Street
GL50 1JZ


Telephone: 01242 539619

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

Opening Times

Until further noticeClosed
Monday10:00am - 5:30pm
Tuesday10:00am - 5:30pm
Wednesday10:00am - 5:30pm
Thursday10:00am - 5:30pm
Friday10:00am - 5:30pm
Saturday10:00am - 5:30pm
Sunday10:30am - 4:00pm
Bank Holidays10:30am - 4:00pm

Services We Offer

Bra fitting
Bras & Underwear
Clothing designed with boobs in mind

How to find us

We are in the Regent Arcade in the center of the town, we are located towards the bottom of the arcade next to Mothercare and not too far away from Thorntons. We have an entrance on both the ground floor and the first floor.

Local information

Trains and Buses: Cheltenham Spa train station is just minutes from Regent Arcade and can be easily reached with a short bus or taxi ride into the town center. Arle Court Park and Ride is signposted from junction 11 of the M5. The service runs to the town center every 10 minutes. Cheltenham Race Course Park and Ride runs every 15 minutes.

Accessibility: We have good disabled access and fitting rooms on both the ground and first floor, including a lift for access to the first floor.