After 15 years of wearing a perfectly comfy bra, I tried on the Morgan bra. . . more than perfect. So comfortable and pretty.

This bra came highly recommended by the rep in the store. Excellent choice

This bra is very comfortable and supportive. I love the fabric too.

I am so pleased with this bra. I cannot fault any of my bravissimo bras, but this one makes me feel the most comfortable. With it's full deep cup I know that no matter what I am wearing over it, my clothes all hang nicely because all of my breast is in the cup.

This is my staple every day bra (I do have more than 1). It’s comfortable, goes under anything and washes well.

This is such a good everyday bra. Comfortable, gives a good shape and holds the girls in place.

Already had one of these bras, bought another because they are versatile to wear under both black and white tops! Highly recommend this comfy bra!!

I don't normally review Bras as I rarely stray from my tried and tested Panache Tango balconette bra which has given me unmatched support for over 20 years! However, I was completely blown away by how after a full day of wearing this bra, I didn't have to re-arrange the girls to avoid the dreaded 4 boob, and about halfway through the day (once i'd gotten used to the way this new style fitted and felt), I realised that I still felt supported, but it felt like I wasn't even wearing a bra! Like I was being help up by air! Full support, but no discomfort! No boning digging in to the side of my ribs, or just under the armpit! I was completely confused how Elomi Morgan managed to deliver this! As someone that has been big busted and underwired since since my teens, it was such a liberating feeling of comfort, that I may have to change my go to from Panache Tango to Elomi Morgan! I am a bit skeptical on how the stretch fabric section of the cups will hold up over time, but this bra definitely delivers on support and comfort! I bought it in the black as well, and will definitely be buying more of these in the future!