I have been shopping at Bravissimo for years and I have to say this is the comfiest bra I have ever tried. The fabric is soft and smooth with stretch in the underband, the straps are wide and don't dig in. It's not underwired which is a must for me in terms of comfort on long days at work. I absolutely love it, and as soon as we can order online again I will order a few more!

For a non-wired bra, the support this bra offers is so good. It is comfortable and I only wish this style came in more colours. I am really happy with my experience in Bravissimo so far.

Very comfortable fits well

I’ve tried a few wireless bras and struggle to get into the pull over your head style. The lady suggested this one which had a back fastening and I was pleasantly surprised it gave me more support and lift than I expected. It’s very comfortable all day and such a pretty colour too. A winner for a wireless bras.

I have this in 32HH and it is true to size and comfortable. There are 2 issues - the band underneath is constantly rolled up and doesn’t lie flat and the straps have limited adjustment which means it sits lower on me than I prefer. If you like your bra hoisted up this is not for you. Other than that it’s soft and easy to wear. Not sure why it costs £40 though.

Have worn wired bras forever (over 30 years), but just started trying some non-wired bras and I love the Nova but wanted something for yoga or pilates and the Ultimate comfort bra is great for this

Just what I needed for work days

So comfy