It's soft. It's comfortable. It looks fantastic. I honestly don't think I ever have or ever will like any bra more than this one.

I love the soft fabric. This is such a comfy bra and helps me feel supported too !

This bra is so comfortable. I wish there were more colours, as it is heavenly

Very pleased with the cotton feel and the thicker straps. The bra gives me a good shape under close-fitting clothes. Also very comfortable.

Lives up to its name! A truly comfortable bra that provides great coverage and support for larger busts. I'm a 34h and find it difficult to find good bras in my size so when I found this one I ordered another a week later! Please make this in more colours. I'm sure there is a market for them!

The Morgan bra provides great support and shape. It has a full cup which I always look for. Highly recommend this bra. The ultimate comfort bra can be worn as a “minimiser” and works well. It could also be used to sleep in because the material is so soft. Highly recommend it.

Generally comfortable but the band rolls and the inside fabric seams can be rough.

So comfortable