FreyaPure Nursing Bra


4 out of 5 starsfrom a total of 24 reviewsRead all reviews


This seam-free nursing bra from Freya has flexi-wires which are less rigid and more forgiving than usual underwires and give a great shape and support. The moulded cups are made from a lightweight foam which is breathable and gives a smooth, separated look – no monoboob here!

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Latest customer reviews for the Pure Nursing Bra

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4 out of 5 starsfrom a total of 24 reviews

Fit & supportAverage rating: 4.2 out of 5 stars

StyleAverage rating: 4 out of 5 stars

True to sizeAverage rating: 3.3 out of 5 stars

Super comfortable and great shape

Review published on:

Customer rating:5 out of 5 stars

I bought a few of these in both colours and have worn nothing else since breastfeeding my baby. They are very comfortable, and give you a nice shape because of the flexiwire. I wore these from around 2 weeks post birth and had no issues with the wire. Don’t want to go back to wearing my usual bras after using these! I had a 36GG and fitted great.
Style purchased: Black36GG

It's among the best for big breasts

Review published on:

Customer rating:4 out of 5 stars

This is probably my fourth, different nursing bra. It's much better than the rest. A good lift and easy access to the goodies. My only complaint is that with use the weight of my breasts has tugged on lining that separates from the bra. So, there's some separation. But considering the rest, it's a problem I can get over quickly.
Style purchased: Nude34HH

Mixed feelings

Review published on:

Customer rating:3 out of 5 stars

I have first bought a no underwire bra because was advised to but didn’t like the mono boob result. I then purchased this bra in the hope it would lift, separate and shape my boobs. It does shape and lift. It is comfy as well and does separate (too much, but I have that propblem regularly). Sadly I had to sew it back together within a few days of wearing it (strap came undone and you fiddle with it a lot so poor quality you’d expect it to be designed for heavy use). After a few washes the lace part moves as it loosened so this can only be worn with relatively high necklines now.
Style purchased: Nude36GG

Looks nice but not great

Review published on:

Customer rating:3 out of 5 stars

After having my baby I was feeling abit down as I have 32HH boobs and with breastfeeding felt they looked saggy, so I got this bra just to feel like my old self again and it looked great at first but then the wires started to dig in and the nice lace constantly moves out of place and I don’t feel good. It hasn't got the same support as it did when I first got it disappointed with the quality of this bra.
Style purchased: Black32HH

Poor quality, tore after less than 1 week

Review published on:

Customer rating:1 out of 5 stars

Unfortunately, one of the straps tore after less than 1 week. I had to sew it back together; not the quality you’d expect given the price. Also as some other reviews mentioned, the lace part creeps upwards so this can only be worn with relatively high necklines.
Style purchased: Nude36GG

Great Bra and feels sexy too.

Review published on:

Customer rating:5 out of 5 stars

I have always wore the Freya Deco bras, so when I had my son this naturally was my chosen bra, and I loved it. I purchased both the black and nude, and found them comfy, supportive and also with the lace trim sexy! Would 100% recommend.
Style purchased: Black30H

Too big in the cup

Review published on:

Customer rating:3 out of 5 stars

So I ordered this before I gave birth, due to panic as can't get anything in my size in Switzerland. I had had a fitting in London, and advised this size, unfortunately this bra is huge in the cup! I also found it makes my boobs go out to the side a bit. However this might be different if I went down a cup. Unfortunately shipping to Switzerland to test that out is just too costly for me, with tax on top etc. and then to send back if it doesn't work. In comparison in sizing, I am a perfect 34H in hot milk, Panache 34J is too small in cup and big in back. And the 34H I have in this bra is good in back but too big in cup. So maybe 34GG would be better... So hard when pre nursing I was a 30HH in Bravissimo bras...
Style purchased: Black34H

The Best Nursing Bra I've had!

Review published on:

Customer rating:5 out of 5 stars

I'm with my first child and finding proper maternity bras hasn't been easy.. I was a bit hesitant of buying this because of the other reviews, but am very happy I did! The straps and the little bits of fabric next to boobs felt a bit itchy at first, but no more. The cups are perfect and soft, and it's very easy to move your boobs in and out of them. Wearing this bra a lot!
Style purchased: Black36GG