We are proud partners with NCT (National Childbirth Trust), the UK’s leading charity for pregnancy, birth and early parenthood, to help parents feel supported as their bodies change both before and after giving birth.
Together we are sharing our three decades of fitting expertise to help NCT parents feel comfortable, confident and proud of their beautifully-changing bodies.
As boob experts, we’re sharing fitting tips and style advice for expectant and new parents through the NCT’s week‑by‑week pregnancy and baby guide. Our partnership helps to normalize questions about boobs and bras, and raise awareness of the wider free support that NCT offers.
We hope to inspire every new parent to find their perfect size, feel comfortable all day long and, more than anything, love their boobs!
All our fitters are expertly trained in maternity and early parenthood fittings, and know exactly how fluctuating boob sizes (and shapes!) can not only lead to discomfort but can also affect our confidence and wellbeing too. Our complimentary, feel-good fittings support new mums to understand that their bra, not their boobs, is the problem – and finding your perfect fit really can be life changing.
More help and advice
You can hear more from our fitting experts in our Maternity Bra Guide and Nursing Bra Guide, or shop our maternity and nursing bra top picks below.