Nursing Bra Guide: Advice for New Mums

When should you buy nursing bras?

It’s best to try to wait until as late as possible in your pregnancy to buy a nursing bra – ideally until after your 36th or 37th week of pregnancy. While it’s great to plan ahead, there’s no way of telling what size you are going to be after your baby has been born so you may well need to re-assess! Don’t forget that we offer an express delivery service, so we can get bras to you very quickly if you need a different style or size - or if you have an unexpected early arrival!

What should I look for in a nursing bra?

If you choose to breastfeed we’d advise wearing a non-wired nursing bra for at least four weeks after the birth of your baby. After that you can stick to wearing non-wired or choose to wear a flexi-wired or underwired nursing style (unless you have been given specific medical advice to avoid wires). Some women prefer nursing bras with flexi-wires as they find them a little more supportive and that they give better separation and shape. Once you stop breastfeeding and your milk has gone, or the size of your boobs has stopped changing so much, you can choose to return to underwired styles.

How do you know what nursing bra size to buy?

We're often asked "what is the best nursing bra for big boobs? If you need any help or have any questions at all, we’re here for you so please don’t hesitate to get in touch. We’re happy to talk to you or see you as often as you need advice. Our Customer Services teams are trained to fit nursing bras and you can talk to us on the phone, by text or video chat on our website, or by email.


We're here to support you on your pregnancy journey...and beyond! Whether you're choosing to nurse or need more advice on maternity bras we're here to help you with all the advice and support you need. Our Customer Services teams are trained to fit nursing and maternity bras and you can talk to us on the phone, by live chat on our website, or by email. If you prefer to visit a store, all our fitters are trained in fitting nursing and maternity bras and our fitting rooms have extra space for prams so you can find your feel-good fit in comfort!