Our opening day was made even more special by a visit from the Lord Mayor of Exeter, who helped officially open the shop before our first customers arrived. From the moment the doors opened, there was a real buzz, with queues forming outside as lots of you came to explore the beautiful new space, discover our latest lingerie and swimwear collections and meet the team.

It was especially lovely to welcome customers who'd previously only ever shopped with us online, along with lots of women discovering Bravissimo for the very first time.

Bringing Exeter to life has been a truly special moment for all of us at Bravissimo – and for so many of you, too. Finding the perfect fit can be life-changing, and we're so excited to now offer even more of you the chance to experience a Bravissimo fitting, explore hundreds of D cup and up styles and get expert advice from our brilliant fitters.

After all, it's always been about so much more than a bra.

If you've never been fitted before, it's been a while since your last fitting, or you're simply looking for a refresh, we'd love to see you. Whether you're visiting Exeter or one of our other 25 shops across the UK, our fittings are always free, there's no need to book, and our teams are ready to help you find styles that make you feel comfortable, supported and confident.

You’ve come to the right place! Discover your new favorite styles.