Hello from Birmingham! We love seeing our customers’ self-perception change for the better, and playing a part in their confidence going through the roof is truly a wonderful thing. A little bit about our lovely lingerie shop… we’re located on Cannon Street between New Street, Snow Hill and Moor Street stations so we’re very easy to reach and we’re in the heart of the shopping area, just a stone’s throw away from the Bullring. Our bra shop is inspired by our customers so we hope you’ll feel totally at home here and we look forward to seeing you soon!

We’ve additional safety measures in place in order to keep you and our team safe, but our main aim is that you still leave our shop feeling uplifted! If you're popping into one of our shops, why not bring in your old bras to donate to our bra recycling scheme? Find out more here.


Store information



39-40 Cannon Street
B2 5EE


Telephone: 0121 643 9612

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

Opening Times

Monday10:00am - 6:00pm
Tuesday10:00am - 6:00pm
Wednesday10:00am - 6:00pm
Thursday10:00am - 6:00pm
Friday10:00am - 6:00pm
Saturday9:30am - 6:00pm
Sunday11:00am - 5:00pm
Bank Holidays11:00am - 5:00pm

Services We Offer

Bra Fitting
Maternity & Nursing Bra Fitting
Bras & Underwear

How to find us

We are located on Cannon Street, a few units up from New Street. If you are walking to us from Snow Hill station, we are located on the road behind Birmingham Cathedral. We have White Stuff and Jigsaw as our neighbours.

Local information

Accessibility: We have a spacious fitting room on the ground floor for those who are unable to use the stairs.

Car Parks: John Lewis at Grand Central have a car park. There is an NCP Car Park at Albert Street, about a 10-15 minute walk away.

Trains and Buses: We are within a 10-minute walk from Moor Street, a 5-minute walk from Snow Hill and a 3-minute walk from Grand Central and New Street station. We are also close to tram stops on Corporation Street and can be accessed by several local National West Midlands bus services.

Maternity and nursing: Our fitters are trained in maternity and nursing bra fittings and are incredibly patient with new mums. We understand and expect interruptions and are happy to work around you and your baby. Our shop has a large fitting room big enough for your pushchair and to breastfeed in store if you would like.